Media

2. Marjorie Ferguson identified 4 types of facial expressions, which are used in
photos for British Women Magazines:
1)Chocolate Box
General characteristics-half/ full smile, lips together/
slightly parted, teeth barely visible, full/ three-
quarters of face to the camera
Effect/Tone-blandly pleasing, uniformity of beauty
and devoid of uniqueness
2)Invitational
General characteristics- emphasis on the eyes,
mouth shut with hint of a smile, head to one side or
looking back to the camera
Effect/Tone-suggestive of mischief or mystery, hint
of contact rather than sexual promise

3. 3)Super-Smiler
General characteristics-Full face, wide open/toothy
smile, head thrusts forward or chin thrown back,
hair often wind blown
Effect/Tone-aggressive, look at me attitude
4)Romantic/Sexual
General characteristics-Includes male/ female ‘two
-somes’, dreamy, heavy lidded, overtly sensual/
sexual
Effect/Tone-possibly or definitely available

4. Trevor Millum identified 5 different facial
expressions:
1)Seductive
General characteristics-Similar to cool/ level,
eyes less wide
Effect/Tone-Expression is less reserved but still
self-confident, milder
2)Carefree
General characteristics-active, healthy, vibrant,
often smiling
Effect/Tone- joyful, happy, relaxed

5. 3)Practical
General characteristics-concentrating, engaged
in business in hand, mouth closed, eyes object
directed, sometimes a slight frown, hair often
tied back or short style
Effect/Tone- serious, strict
4)Comic
General characteristics- deliberately ridiculous,
acting the fool, pulling faces
Effect/Tone- exaggerated, funny

6. 5)Catalogue
General characteristics-A neutral look as of a
dummy, artificial, wax like. Features may be in
any position- but most likely to be with eyes
open wide and a smile
Effect/Tone- empty, cold