1. Categorizing Facial Expressions

2. Marjorie Ferguson
Marjorie Ferguson identified 4 types of facial expressions on the front cover of British women magazines.
Chocolate Box
Half/ full smile
• Lips together/ slightly parted
• Teeth barley visible
• Full/ three- quarters of face to the camera
Invitational
• Emphasis on the eyes
• Mouth shut with hint of a smile
• Head to one side or looking back to the camera
Super-smiler
• Full face
• Wide open, toothy smile
• Head thrusts forward or chin thrown back
• Hair often wind blown
Romantic or Sexual
• Includes male/ female ‘two- somes’
• Dreamy
• Heavy lidded
• Overtly sensual/ sexual

3. Sexual/ Romantic

4. Chocolate Box Smile

5. Super- Smiler

6. Invitational

7. Trevor Mullium
Seductive
• Similar to cool/ level
• Eyes less wide
• Expression is less reserved but still self-confident
• Milder
Carefree
• Nymph like
• Active
• Healthy
• Vibrant
• Outdoor girl
• Often smiling/ grinning
Practical
• Concentrating
• Engaged in business in hand
• Mouth closed
• Eyes object directed
• Sometimes a slight frown
• Hair often tied back or short style
Comic
• Deliberately ridiculous
• Exaggerated
• Acting the fool
• Pulling faces
Catalogue
• A neutral look as of a dummy, artificial, wax like
• Features may be in any position- but most likely to be with eyes
open wide and a smile
• Looks remain vacant and empty with personality removed

8. Seductive

9. Carefree

10. Practical

11. Comic

12. Catalogue