This document provides an overview of the growth and development of the accommodation business. It traces the history of lodging from ancient Greece and Rome, where guest rights were established, through the Middle Ages, development of inns and monasteries in the New World, introduction of railroads and transportation in the 18th-early 20th centuries. The advent of air travel in the 20th century increased business travel and conventions. Today's industry includes hotels, resorts, casinos, conference centers, economy lodgings, airports hotels, and unique accommodations like treetop hotels in Africa. The document also outlines typical lodging guests and characteristics of the industry.

1. GROWTH AND
DEVELOPMENT OF THE
ACCOMMODATION
BUSINESS
Prepared By:
Ma'am L

2. Lodging is Part of Tourism Industry:
Tourism Industry
Segments in the Tourism Industry
Tourism Industry
Hospitality
Lodging
Operation
Retail (Shopping)
Stores
F&B Operations
Transportation
Services
Destination
(Activity) Sites

3. Close Look at Lodging Organizations: Typical
Lodging Guests
28.8%
are transient business travelers
25.3%
are attending a conference/group meeting
24.6%
are on vacation
21.8%
are traveling for other reasons (for example, personal,
family, or special event)

4. Close Look at Lodging Organizations: Lodging
Industry Characteristics
Emphasis on safety, cleanliness & service
- Guests also consider “intangible” aspects of the purchase
decision
Inseparability of manufacture & sales
- A room exists & is sold at the same site
Perishability
- If a room is not rented on a specific date, the revenue is
lost forever
Repetitiveness
- Some operating procedures are routines
Labor Intensive
- Much of a hotel’s daily work involves employees
providing services

5. Ancient Greece: guest rights were an
established set of conventions that were
accepted amongst the different cultures
in the Greek world.

6. Hospitium (Gr. ξενία, xenia, προξενία)
- is the ancient Greco-Roman concept of
hospitality as a divine right of the
guest and a divine duty of the host.
In Homeric times, all strangers, without
exception, were regarded as being
under the protection of Zeus Xenios,
the god of strangers and suppliants,
and had the right to hospitality.

7. Ancient Rome: Roman businessmen
travelled; Romans were some of the first
known to travel for pleasure.

8. In Roman times
people travelled
on land on
horseback, in carts
pulled by oxen, or
walking.

9. Middle Ages: Others provided safety,
shelter and food to travelers. As the use
of coaches for travelling took hold,
travelling became more popular. Inns
were typically in private homes and
nobles stayed in monastaries.

14. The New World: As people settled the New
World, they brought their own terms for
eating and resting places (Inns, Taverns)

17. (18th & Early 20th Century)
•
•
Introduction of railroads
Transportation and Lodging could not be
separated

18. •
Spas and resorts
–
•
Believed to be medicinal or healthful
Saratoga Springs
–
•
Famous spa in New York
Famous spas:
–
Spa at Baden, Germany
–
Marienbad, Bohemia
–
Vichy, France

19. •
Tremont Hotel
–
Opened in Boston in
19th century
–
1st luxury hotel
–
Boasted the 1st toilets
and private bedrooms
with locks on door

20. •
Cesar Ritz (1889)
–
Famous Swiss
hotelier
–
Manager of the
Savoy in London
Copyright © 2012 by C & E Publishing Inc. and Buen Santos

23. Advent of Air Travel
(The 20th Century)
•
Air Travel
–
•
It was made available to masses
Conventions and Conferences
–
Became an integral part of successful of commerce
–
Business traveler became the most important lodging guests

24. Advent of Air Travel
(The 20th Century)
•
Air Travel
–
•
It was made available to masses
Conventions and Conferences
–
Became an integral part of successful of commerce
–
Business traveler became the most important lodging guests

25. Modern Era: Existence of uniquely
designed lodging and lodging served as
the main attraction itself.

28. The Industry Today
•
Campgrounds
–
•
Appeal to travelers who prefer to commune with nature while on
vacation
Treetops
–
Located in Africa, features rooms in a huge tree from which guests
can watch wild animals feed at night
Copyright © 2012 by C & E Publishing Inc. and Buen Santos

31. HOTEL CLASSIFICATIONS
(target market)

32. Commercial Hotels
cater mainly to business clients and usually offer room service, coffee-shop,
dining room, cocktail lounge, laundry and valet service as well as access to
computers and fax services.

33. Airport Hotels
are located near airports and are a conveniently located to provide any level of
service from just a clean room to room service and they may provide bus or
limousine service to the air lines.

34. Conference Centers
are designed to specifically provide meeting space from groups; they provide
all services and equipment necessary to handle conventions.

35. Economy Hotels
provide a limited service and are known for clean rooms at low prices meeting
just the basic needs of travelers.

36. Suite or All-Suite Hotels
are hotels which offer spacious layout and design. Business people like the setting
which provides space to work and entertain separate from the bedroom.

40. Residential Hotels
used to be very popular. The typical residential hotel offers long term accommodations.

41. Casino Hotels
are often quite luxurious. Their main purpose is in support of the gambling operation.
Casino hotels often offer top name entertainment and excellent restaurants.

42. Resort Hotels
are the planned destination of guests, usually vacationers. This is because
resorts are located at the ocean or in the mountains away from inner cities.
Resort hotels may offer any form of entertainment to keep their guests happy
and busy.