Destinations 3

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Destinations 3

  1. 1. DESTINATIONS Prepared by: Ma'am L
  2. 2. ● ● Often seen by the tourist as the outwardly facing element of a tourism service or product, being a place where their consumption occurs. Principal motivating factor behind the consumer's decision and expectations.
  3. 3. DESTINATION TYPES ● Coastal ●Urban ●Rural
  4. 4. COASTAL
  5. 5. URBAN ● Genting Highlands, Malaysia
  6. 6. RURAL ● Grand Canyon, Arizona, US
  7. 7. KEY FEATURES OF TOURIST DESTINATION ● Logical geographical unit recognized by visitors ● Significant visitor attractions ● Access or possible provision of access ● Internal transport network ● ● Tourist infrastructure and superstructure present and can be developed Administratively possible to plan and manage
  8. 8. DESTINATION COMPETITIVENESS ● ● ● Ability to compete effectively and profitably in the marketplace alongside with sensitivity to the environmental impacts. Ability to manage its natural and man-made reources effectively over the long term. Awareness of both demand and supply factors to remain competitive
  9. 9. DESTINATION COLLABORATION Advantages acc to Fyall and Garrod (2005) ● Reduction in risk ● Exchange of resources for mutual benefit ● Increased visitor flows ● Collaborative initiatives ● Innovation domain ● Destination-wide reservation systems and twoway dialogue with customers through techonology collaboration
  10. 10. DESTINATION MANAGEMENT ORANIZATIONS ● This focused philosophy represents a more holistic approach to the management of detinations whereby the DMO is responsibe for the well being of all aspects of the destination.
  11. 11. DMO characteristics; Ritchie and Crouch (2003) ● ● ● ● Coordinating and directing efforts of complex tourism system Command support of important sectors and major actors in the tourism system Influence the deisions and actions of public sectors and private firms Develop innovative strategies sufficiently and independently
  12. 12. DMO Roles ● Strategy planning/policy ● Representation of interest ● Product development ● Marketing ● Skills/training ● Infrastructure development
  13. 13. DMO Roles ● Information management and research ● Sustainability ● Business support and advice ● ● Effective communication and management of quality Creation of a strong unified voice for the local industry
  14. 14. 4 Critical factors for success of governance of DMO's of globally competitive destinations ● ● ● ● Level of private sector control over spending The need to incorporate public sector objectives to achieve balance between marketing and new product development Revenue stream that is not subject to annual government control Integrated mandate encompassing function to develop tourism industry ; marketing, education, research and infrastructure development.
  15. 15. Seatwork No. 1 ½ crosswise Essay (10 points) 3-5 sentences ● Give a scenario wherein the transportation, accommodation or any tourism sector would be the attraction rather than the destination and explain why.

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