For admin professionals day for Elizabeth Presbytery, first time working on social media ideas. Basic presentation.

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Social Media Best Practices for
Congregations
Presentation for Admin Professionals Day
Elizabeth Presbytery
Rev. Shannan Vance-Ocampo, Moderator-Elect

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Watch a video
Social Media Revolution
http://www.youtube.com/watch?v=z
6ef8Cter1E

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Some stats from the video and questions
for congregations they raise:
 So if 78% of people trust an online review of a product, then how do they
decide which church to go to?
 If 60 million status updates happen each day, shouldn’t your
congregation’s good news be one of them? Shouldn’t the Good News of
Jesus?
 1 out of 8 couples married today in the United States met via social
media—this has an impact on our congregations and how we do
weddings!
 Gens Y and Z consider email “passé.” So how do we want to reach them?
 If someone types the name of your congregation into Google and runs a
search what would they find? Try it when you get home!
 If our call is to share God’s Word and to make disciples, then how do we
engage SM?

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Overview of Terms:
 Facebook/Google+ — Two most popular social sites. Allows you to build your own personal
webpage—and invite friends. Privacy filters, etc.
 Twitter — ”Microblogging” site, 140 characters or less. Has a particular language (#, RT, etc.)
 Pinterest — Photo journaling and idea-sharing
 Blogging — Journaling (Tumblr, Wordpress, etc.)
 YouTube/Vimeo — Online videos
 Wikipedia — Encyclopedia
 Yelp — Reviews
 Email Marketing — Mail Chimp, Constant Contact (not daily announcements, these should be
pushed to website, facbook, twitter, contact email turns people off). E-newsletter 2x/month
should be non-wordy, with multiple links.
 There are many others!!!!

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Some examples of Social Media in
our Presbytery:
 Westfield
 Facebook
 Twitter
 Watchung Avenue (North Plainfield)
 Facebook
 Twitter
 Presbytery
 Facebook
 Twitter
 Red Ribbon Fellowship (HIV/AIDS Ministry in Elizabeth)

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Some Examples of Social Media in
the PC(USA)
 Office of Public Witness
 Twitter
 Facebook
 Blog
 United Nations Office
 Twitter
 Facebook
 Blog
 Presbyterian Women
 Blog
 PCUSA on Twitter #PCUSA
 Presbyterians on Twitter listing

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Resources (books):

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Resources (websites/articles):
 PBS interviews Twitter’s Claire Diaz-Ortiz, on Social Innovation
and religious group’s best practices
 DIOSA Communications
 ECLA Ideas on Social Media
 This presentation on Slideshare