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Radio and Social Media - How to drive awareness

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A presentation given at the IB Ireland conference in Dublin about how to use other platforms (as well as Twitter and Facebook) to grow awareness of a radio station.

Published in: Entertainment & Humor
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Radio and Social Media - How to drive awareness

  1. 1. Successfully integratingsocial media and radio@matt from @folderhq
  2. 2. Social isn’t just and
  3. 3. In the UK Digital Radio has:• 54% Reach• 33% Share of all radio listening
  4. 4. Digital TelevisionDAB Digital RadioInternet Radio
  5. 5. 4.9%5.1%21.1%
  6. 6. 4.9%5.1% - Digital Television21.1%
  7. 7. 4.9% - Internet Radio5.1% - Digital Television21.1%
  8. 8. 4.9% - Internet Radio5.1% - Digital Television21.1% - DAB Digital Radio
  9. 9. In the UK Digital Radio has:• 54% Reach• 33% Share of all radio listening
  10. 10. 6363
  11. 11. 1. Drive Awareness2. Make Money
  12. 12. Use social and non-traditional togenerate awareness
  13. 13. BroadcastRadioPodcastsEmail MarketingWebsiteVideoAwarenessRevenue
  14. 14. 1. Distribution as Marketing
  15. 15. 2. The right online locations
  16. 16. The Web iTunes MixCloudSoundCloud Email YouTubeVimeo Moshi Monsters SwapItTwitterFacebookInstagram
  17. 17. The Web iTunes MixCloudSoundCloud Email YouTubeVimeo Moshi Monsters SwapItTwitterFacebookInstagram
  18. 18. 3. Work the website for reach
  19. 19. Supports radio stationcontentGenerates newrevenueSEO’d content to bringnew usersTeach people aboutour products andplatforms
  20. 20. 4. Make Apple work for you
  21. 21. 85 Podcast Channels250k downloads/monthAudio/VideoiTunes SearchChannels not Episodes
  22. 22. 5. YouTube - Be of it, not juston it
  23. 23. Supporting station activityRevenue generationMeme-worthy ContentPre and Post-Roll explanationEngage in commentsUse YouTube Ads
  24. 24. QuickTime™ and adecompressorare needed to see this picture.
  25. 25. 6. Where’s you online niche?
  26. 26. 6. Facebook & Twitter ROI
  27. 27. 7. Social’s in the real world too
  28. 28. Fun Kids at CampBestivalFM Licence to theCamp Bestival SiteBroadcast from site allweekend to UKShare-able Content
  29. 29. 1. Distribution as marketing2. The right online locations3. Work the website for reach4. Make Apple work for you5. YouTube - Be of it, not just on it6. Facebook & Twitter ROI7. Social’s in the real world too
  30. 30. Matt Deegane: matt@funkidslive.comt: @matt

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