Icsc pres electronic media 2010


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Icsc pres electronic media 2010

  1. 1. Using Electronic Media to Spread the Message of Stewardship<br />James S. Friend, Jr.<br />Director, Office of Stewardship and Development<br />Diocese of Allentown, PA<br />
  2. 2. Who is in the room?<br />Bishops?<br />Clergy / Religious?<br />Parish Staff?<br />Parishioners?<br />Diocesan Professionals?<br />?<br />
  3. 3. As an organization, how have you used Electronic Media?<br />Websites (Web 2.0)<br />Social Networking<br />Blogs<br />Online Video<br />Online Event Registration<br />Online Store<br />Texting<br />Automated Calling System<br />Electronic Newsletter<br />Online Giving / Electronic Funds Transfers<br />
  4. 4. What type of Social Media do you use?<br /><ul><li>Blog
  5. 5. Purchased Online Community
  6. 6. Other?</li></ul>Facebook<br />My Space<br />LinkedIn<br />YouTube<br />Twitter<br />Flicker<br />
  7. 7. Our charge to use electronic media<br />For His Glory<br />Creatively<br />Appropriately<br />Responsibly<br />
  8. 8. Why do we use electronic media?<br />To Evangelize<br />Promote Stewardship<br />Engage<br />Catechesis<br />Gather information<br />
  9. 9. It’s Bishop’s 50th Birthday, wish<br />him a happy Birthday here! He<br />will read all of these posts.<br />Distributing Messages Automatically via Social Map<br />Happy Birthday Bishop!<br />Happy B-Day, so glad to have met you at St. Catharine’s?<br />We love you<br />Bishop Barres!<br />Happy Birthday, thanks for visiting my school<br />
  10. 10. Understanding Facebook<br />More than 500 Million active users - 50% of active users log on to Facebook in any given day (Up 200 Million in one year)<br />Average user has 130 friends<br />Fastest growing demographic is those 35 years and up <br />More than 70 different translations on Facebook<br />Average user is connected to 80 community pages, groups and events<br />There are more than 150 million active users currently accessing Facebook through their mobile devices.<br />
  11. 11. Facebook StatisticsUpdated: January 2010<br />
  12. 12. Facebook StrategiesCreate Pages or Groups for special interests<br />Pastor’s Page<br />Parish Pages<br />School Parent orSchoolinfo Page<br />CatholicSchoolAlumni Groups<br />Diocesan page<br />Source: Diocese of Allentown<br />
  13. 13. Facebook StrategiesKeep your Pots Updated and Fresh<br />“We are having our annual Friend Drive on Facebook. Press “Like” on this post and refer our page to a Facebook Friend today”<br />“We want 1,000Facebookfriends by the end of the week, help spread the word and refer a friend to us!”<br />Press Releases<br />Links to News Articles from around your Diocese<br />Links to Video<br />Wish members Happy Birthday (B-Day’s Listed)<br />Ask Friends to tag you in photos for all to see.<br />Post links to Daily Reading<br />Source: Diocese of Allentown<br />
  14. 14. Facebook StrategiesKeep your Status Updates Fresh (cont.)<br />“For all of our Catholic School Students, Parents and Alumns, why do you support Catholic Education? Give us your comments…”<br />Use Applications like Quizzes<br />Post Invitations to Events<br />Remindyourfriends of yourpresence on other Social Media sites<br />Source: Diocese of Allentown<br />
  15. 15. Facebook StrategiesCautions / Advise<br />Make certain that more than one person can act or access the Admin on the Group or Fan Page<br />Do NOT use your facebook Profile as the organization’s profile<br />Do not request to be friends with too many people in one day –facebook will ban you!<br />Turn off Chat Feature<br />Source: Diocese of Allentown<br />
  16. 16. Facebook StrategiesCautions (cont.)<br />Be careful with online engagement with Youth<br />Share the responsibility of the page with other Staff<br />Engage your ministry leaders<br />Check the facebook page daily<br />?<br />Source: Diocese of Allentown<br />
  17. 17. Facebook StrategiesMaking Friends<br />ENGAGEyour Friends<br />Be interactive – responsive<br />Create excitement – awareness<br />Be a resource and a source of information<br />Source: Diocese of Allentown<br />
  18. 18. You Tube Statistics<br />#1 Largest video site on the web<br />2 Billion views a day<br />Nearly double the prime-time audience of all 3 major U.S. broadcast networks combined.<br />24 hours of video uploaded every minute.<br />Average person spends on YouTube 15 minutes a day.<br />More video is uploaded to YouTube in 60 days than all 3 major US networks created in 60 years.<br />Source: http://www.lifelan.com/blog/youtube-facts-figures-memorable-moments/<br />
  19. 19. You Tube Basics<br />Videos no more than 10 minutes in length<br />You Tube can accept High Definition Videos<br />Practical Uses<br />Marketing<br />Vocations<br />Catholic Schools<br />Ongoing Catholic Education (Children/Youth/Adult)<br />PR for Upcoming Events<br />Deliver a Personal Message from your Pastor or Bishop<br />Parish / Diocesan Communications<br />?<br />
  20. 20. Electronic Newsletters<br />How fast does an email get deleted?<br />Keep it SHORT!!!!!!!!!!!!!!!!!<br />Constantcontact.com<br />
  21. 21. Electronic Newsletters<br />Purpose: Inform and Invite (Catechesis, Engagement)<br />Keep it short and informative<br />Bring them back to your site to:<br />Sign up for an activity<br />Read your article, see pictures watch a video<br />Comment (Social Network)<br />Conduct a quick survey<br />
  22. 22. LinkedIn Statistics<br />75 Million Members<br />Average Age: 41<br />95% Are College Educated (37% Are Post-Grads)<br />Household Income: $109,703<br />Male: 64%<br />Household Income $100k+ 53.5%<br />Own Smartphone/PDA: 34%<br />College Grad/Post Grad: 80.1%<br />Business Decision Maker: 49%<br />Source: www.linkedintomarketing.com<br />
  23. 23. LinkedIn Statistics (cont.)<br />24% Have a Portfolio Value of $250k+<br />56% Have An Account With An Online Brokerage<br />60% Have An Account With An Offline Brokerage<br />85% Viewed/Paid Bills Online in Last 30 Days<br />53% Monitored/Viewed Stocks Online in Last 30 Days<br />Job Titles:<br />C-Level Executives 7.8%<br />EVP/SVP 6.5%<br />Senior Management 16%<br />Middle Management 18%<br />50% Are Business Decision Makers in Their Companies<br />Source: www.linkedintomarketing.com<br />
  24. 24. Strategy for LinkedIn<br />Create a personal account on LinkedIn<br />Create a group for your parish<br />Give access to more than one person as the Manager of the Group<br />Business owners may wish to share job postings<br />Allows parishioners to connect, engage and network<br />Source: Diocese of Allentown<br />
  25. 25. Using Electronic Media to Spread the Message of StewardshipJames S. Friend, Jr.<br />Downloadpresentation:<br />Adventuresinthecatolicchurch.blogspot.com or email<br />jfriend@allentowndiocese.org<br />