Pinterest allows users to pin images and videos from around the web to create digital boards, and while it is popular among women, it can still be an effective marketing tool for any demographic. The site lets users organize found visual content into categories to share online, and though most current users identify as female, the platform has value for sharing information visually regardless of gender as long as content connects to an engaged audience.

1. Is Pinterest Just
for Girls?
A Resonance FTQ
(Frequently Tweeted
Question)

2. “I hear a lot about
Pinterest these days—
but is it just ‘a girl
thing?’”
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4. About Pinterest
• Allows you to pin images you find on the Web
and organize them into Boards.
• Clicking on the image takes you to the page
it was pinned from.
• You can also pin videos, including selections
from YouTube.
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8. To Sum Up …
• Pinterest is a vehicle for sharing images and videos
on the social Web.
• While the majority of Pinterest users are female, it
can still be an effective marketing tool regardless of
your demographic.
• The key is to reach out to your existing audience and
drive them to your Boards.
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9. Got a question
for our next
FTQ?
Hit me up at
@resonancecont