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Marketing with… Benjamin Kepner
What is Pinterest?• Pinterest allows you to see 100 photos or videos on the screen at one time and share them in an instant. It’s a social bookmarking site and electronic bulletin board all rolled into one that takes seconds to find and share things.• Follow people (or specific boards) with similar tastes and they can follow you back.• It allows users to “pin” images and video to a virtual bulletin board they create.• A user then shares that pin with their friends, who can then like or repin it to their boards.• The primary purpose is to share your interests with friends through images and video.• Ability to post images of your company’s products on your Pinterest board and link them back to your website. It works as a sort of virtual store catalog.• But remember that this is social media. If you simply display images of your products without contributing other content or sharing other users’ pins, you’ll likely find that people don’t pay much attention
Statistics!• Pinterest.com has gained over 13 Million users in 2011, it is one of the fastest growing Web 2.0 sites on the net the fastest site ever to break through the 10 million unique visitor mark.that is currently ranking 9th of 1349 in social media & has an Alexa rank of 16 in the US, 59 Worldwide! Users inbound from Pinterest spent $180 compared with $85 spent from users coming from Facebook. Users spent less time on the companys Website, choosing instead to browse from the companys pinboard. It was reported that 83% of the U.S. users were women. For January 2012, comScore reported the site had 11.7 million unique U.S. visitors, making it
Statistics!• 28.1% Of Pinterest users have a household income of over $100,000• 50% of users come from United States• 50% of Pinterest users have children• 68% of Pinterest users are female• 97% of Facebook fans are female• Every single Pinterest user is either a Twitter or a Facebook member (or both!).• Average time spent on Pinterest.com per user: 15.8 Minutes (That’s 3.7 Minutes more than facebook!)• Pinterest is engaging members two to three times better than Twitter.• Pinterest has more than doubled its traffic since November 2011 to 11 million monthly unique visits.• Pinterest users in the US are more likely to live in mid-west states than your typical social networker• Pinterest is referring more traffic than Google+, LinkedIn, and YouTube combined.