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Nursery and Baby Equipment - UK - February 2014
Sales of baby and nursery equipment are driven by the development of new products. Innovation can also create new reasons for parents to buy, even if they are
second or third time parents. Given that the most affluent parents see multi-purpose products as important, there is scope to combine nursery goods with the latest
innovation in technology to help to make parents’ lives easier.
table Of Content

introduction

definition

executive Summary

the Market
figure 1: Best- And Worst-case Forecast Of Uk Retail Sales Of Baby And Nursery Equipment, 2008-18
wheeled Goods Largest Market Segment
figure 2: Sales Of Nursery And Baby Products, By Segment, 2013
market Factors
companies, Brands And Innovation
the Consumer
high Level Of Purchasing Activity
figure 3: Items Purchased For Babies And Children Aged Up To Five, December 2013
parents Look For Easy To Use Products
figure 4: Factors Influencing Purchases Of Baby Or Nursery Equipment, December 2013
consumers Twice As Likely To Browse Online Than In-store
figure 5: Attitudes Towards Buying Baby Or Nursery Equipment, December 2013
what We Think

issues And Insights

how Has The Market Performed Over The Last Year?
the Facts
implications
how Is The Growing Acceptability Of Second-hand Products Affecting The Market?
the Facts
the Implications
how Do People Prefer To Shop Nursery Products?
the Facts
the Implications
what Are The Opportunities For Growth In The Sector?
the Facts
the Implications

market Drivers

key Points
rising Birth Rate
figure 6: Number Of Live Births, Uk, 2008-12
shift Towards Older, Wealthier Families
figure 7: Trends In The Mean Age Of Mothers At Birth Of Their First Child, England And Wales, 2008-12
fewer Infants, But Rise In 5-9s
figure 8: Number Of Children, By Age Group, 2008, 2013 And 2018
breastfeeding Rates Fall
figure 9: Initial Breastfeeding Rate, England, 2005-13
childcare Remains Level
figure 10: Number Of Registered Childcare Places In England, June 2007-13
car Ownership
Nursery and Baby Equipment - UK - February 2014
family Spending
figure 11: Top Categories In Which Families Spent More Compared With Last Year, By Children’s Age, June 2013

who’s Innovating?

key Points
battery-powered Pushchairs
versatile Strollers
more Efficient Baby Bottle Machine
increased Focus On Travel Safety
focus On Design

strengths And Weaknesses In The Market

strengths
weaknesses

trend Apps

trend: Experience Is All
trend: Make It Mine
futures: Access Anything Anywhere

competitive Context

key Points
figure 12: Consumer Spend On Baby Related Products, 2009-12
infantswear Sees Strong Growth
nappies And Wipes Are Seen As Staples
baby Milk Sees Biggest Rise

market Size And Forecast

key Points
figure 13: Best- And Worst-case Forecast Of Uk Retail Sales Of Baby And Nursery Equipment, 2008-18
nursery Products See Uplift In Sales
promotional Activity Impacts Value Sales
the Future
figure 14: Uk Retail Sales Of Baby And Nursery Equipment At Current And Constant Prices, 2008-18
forecast

market Segmentation

key Points
nursery Spend By Sector
figure 15: Uk Sales Of Baby And Nursery Goods, By Sector, 2010-13
wheeled Goods
car Seats
nursery Furniture
feeding And Sterilising
high Chairs And Seats
safety And Monitors
figure 16: Sales Of Nursery And Baby Products, By Segment, 2013

channels Of Distribution
Nursery and Baby Equipment - UK - February 2014
key Points
market Share
figure 17: Uk Value Sales Of Baby And Nursery Equipment, By Outlet Type/retailer, 2011-13
mothercare
kiddicare
mamas And Papas
online
supermarkets
halfords

companies And Products

mamas & Papas
philip Avent
mayborn Group
bugaboo
britax
silver Cross
newell Rubbermaid
lindam
dorel
tomy Uk
others

brand Communication And Promotion

key Points
adspend Bounces Back In 2013
figure 18: Main Media Advertising Expenditure On Baby And Nursery Equipment, 2009-13
figure 19: Main Media Advertising Expenditure On Baby And Nursery Equipment, By Top Ten Advertisers, 2009-13
advertising By Company
figure 20: Main Media Advertising Expenditure On Baby And Nursery Equipment, By Top Ten Advertisers, 2009-13
figure 21: Share Of Above The Line Advertising On Nursery Products, 2013*

the Consumer – Purchasing Activity

key Points
high Level Of Purchasing Activity
figure 22: Items Purchased For Babies And Children Aged Up To Five, December 2013
essential Purchases
half Of 16-24s Buy Lots Of New Items
unused Purchases
three In Ten Rely On Hand-me-downs
importance Of Gifting To The Sector

the Consumer – Factors Influencing Purchases

key Points
figure 23: Factors Influencing Purchases Of Baby Or Nursery Equipment, December 2013
easy To Use Items
working Mothers Look For Easy To Clean Items
c2s Prioritise Low Price, While Abs Look For Other Factors
figure 24: Factors Influencing Purchases Of Baby Or Nursery Equipment, By Socio-economic Group, December 2013
affluent Will Pay For Portable Products
young Prioritise Appearance
high Income Parents Choose Well-known Brands
women Look For Practical Products
figure 25: Factors Influencing Purchases Of Baby Or Nursery Equipment, By Gender, December 2013
Nursery and Baby Equipment - UK - February 2014
role Of The Father
factors Influencing Purchases By Items Bought
figure 26: Factors Influencing Purchases Of Baby Or Nursery Equipment, By Items Purchased For Babies Or Children Aged Up To Four, December 2013

the Consumer – Attitudes Towards Buying Larger Items

key Points
figure 27: Attitudes Towards Buying Baby Or Nursery Equipment, December 2013
consumers Twice As Likely To Browse Online Than In-store
women Like To See Items Before Buying Them
customer Reviews
new Versus Pre-used
abs Want Shops With Baby Facilities

appendix – Market Size And Forecast

figure 28: Best- And Worst-case Forecast Of Uk Retail Sales Of Baby And Nursery Equipment, 2013-18

appendix – The Consumer – Purchasing Activity

figure 29: Most Popular Items Purchased For Babies Or Children Aged Up To Five, By Demographics, December 2013
figure 30: Next Most Popular Items Purchased For Babies Or Children Aged Up To Five, By Demographics, December 2013

appendix – The Consumer – Factors Influencing Purchases

figure 31: Most Popular Factors Influencing Purchases Of Baby Or Nursery Equipment, By Demographics, December 2013
figure 32: Next Most Popular Factors Influencing Purchases Of Baby Or Nursery Equipment, By Demographics, December 2013

appendix – The Consumer – Attitudes Towards Buying Larger Items

figure 33: Most Popular Attitudes Towards Buying Baby Or Nursery Equipment, By Demographics, December 2013
figure 34: Next Most Popular Attitudes Towards Buying Baby Or Nursery Equipment, By Demographics, December 2013
figure 35: Other Attitudes Towards Buying Baby Or Nursery Equipment, By Demographics, December 2013
ResearchMoz(http://www.researchmoz.us/) is the one stop online destination to find and buy market research reports & Industry Analysis. We fulfill all your
research needs spanning across industry verticals with our huge collection of market research reports. We provide our services to all sizes of organizations and
across all industry verticals and markets. Our Research Coordinators have in-depth knowledge of reports as well as publishers and will assist you in making an
informed decision by giving you unbiased and deep insights on which reports will satisfy your needs at the best price.
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Nursery and Baby Equipment - UK - February 2014

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Nursery and baby equipment uk - february 2014

  • 1. Nursery and Baby Equipment - UK - February 2014 Sales of baby and nursery equipment are driven by the development of new products. Innovation can also create new reasons for parents to buy, even if they are second or third time parents. Given that the most affluent parents see multi-purpose products as important, there is scope to combine nursery goods with the latest innovation in technology to help to make parents’ lives easier. table Of Content introduction definition executive Summary the Market figure 1: Best- And Worst-case Forecast Of Uk Retail Sales Of Baby And Nursery Equipment, 2008-18 wheeled Goods Largest Market Segment figure 2: Sales Of Nursery And Baby Products, By Segment, 2013 market Factors companies, Brands And Innovation the Consumer high Level Of Purchasing Activity figure 3: Items Purchased For Babies And Children Aged Up To Five, December 2013 parents Look For Easy To Use Products figure 4: Factors Influencing Purchases Of Baby Or Nursery Equipment, December 2013 consumers Twice As Likely To Browse Online Than In-store figure 5: Attitudes Towards Buying Baby Or Nursery Equipment, December 2013 what We Think issues And Insights how Has The Market Performed Over The Last Year? the Facts implications how Is The Growing Acceptability Of Second-hand Products Affecting The Market? the Facts the Implications how Do People Prefer To Shop Nursery Products? the Facts the Implications what Are The Opportunities For Growth In The Sector? the Facts the Implications market Drivers key Points rising Birth Rate figure 6: Number Of Live Births, Uk, 2008-12 shift Towards Older, Wealthier Families figure 7: Trends In The Mean Age Of Mothers At Birth Of Their First Child, England And Wales, 2008-12 fewer Infants, But Rise In 5-9s figure 8: Number Of Children, By Age Group, 2008, 2013 And 2018 breastfeeding Rates Fall figure 9: Initial Breastfeeding Rate, England, 2005-13 childcare Remains Level figure 10: Number Of Registered Childcare Places In England, June 2007-13 car Ownership Nursery and Baby Equipment - UK - February 2014
  • 2. family Spending figure 11: Top Categories In Which Families Spent More Compared With Last Year, By Children’s Age, June 2013 who’s Innovating? key Points battery-powered Pushchairs versatile Strollers more Efficient Baby Bottle Machine increased Focus On Travel Safety focus On Design strengths And Weaknesses In The Market strengths weaknesses trend Apps trend: Experience Is All trend: Make It Mine futures: Access Anything Anywhere competitive Context key Points figure 12: Consumer Spend On Baby Related Products, 2009-12 infantswear Sees Strong Growth nappies And Wipes Are Seen As Staples baby Milk Sees Biggest Rise market Size And Forecast key Points figure 13: Best- And Worst-case Forecast Of Uk Retail Sales Of Baby And Nursery Equipment, 2008-18 nursery Products See Uplift In Sales promotional Activity Impacts Value Sales the Future figure 14: Uk Retail Sales Of Baby And Nursery Equipment At Current And Constant Prices, 2008-18 forecast market Segmentation key Points nursery Spend By Sector figure 15: Uk Sales Of Baby And Nursery Goods, By Sector, 2010-13 wheeled Goods car Seats nursery Furniture feeding And Sterilising high Chairs And Seats safety And Monitors figure 16: Sales Of Nursery And Baby Products, By Segment, 2013 channels Of Distribution Nursery and Baby Equipment - UK - February 2014
  • 3. key Points market Share figure 17: Uk Value Sales Of Baby And Nursery Equipment, By Outlet Type/retailer, 2011-13 mothercare kiddicare mamas And Papas online supermarkets halfords companies And Products mamas & Papas philip Avent mayborn Group bugaboo britax silver Cross newell Rubbermaid lindam dorel tomy Uk others brand Communication And Promotion key Points adspend Bounces Back In 2013 figure 18: Main Media Advertising Expenditure On Baby And Nursery Equipment, 2009-13 figure 19: Main Media Advertising Expenditure On Baby And Nursery Equipment, By Top Ten Advertisers, 2009-13 advertising By Company figure 20: Main Media Advertising Expenditure On Baby And Nursery Equipment, By Top Ten Advertisers, 2009-13 figure 21: Share Of Above The Line Advertising On Nursery Products, 2013* the Consumer – Purchasing Activity key Points high Level Of Purchasing Activity figure 22: Items Purchased For Babies And Children Aged Up To Five, December 2013 essential Purchases half Of 16-24s Buy Lots Of New Items unused Purchases three In Ten Rely On Hand-me-downs importance Of Gifting To The Sector the Consumer – Factors Influencing Purchases key Points figure 23: Factors Influencing Purchases Of Baby Or Nursery Equipment, December 2013 easy To Use Items working Mothers Look For Easy To Clean Items c2s Prioritise Low Price, While Abs Look For Other Factors figure 24: Factors Influencing Purchases Of Baby Or Nursery Equipment, By Socio-economic Group, December 2013 affluent Will Pay For Portable Products young Prioritise Appearance high Income Parents Choose Well-known Brands women Look For Practical Products figure 25: Factors Influencing Purchases Of Baby Or Nursery Equipment, By Gender, December 2013 Nursery and Baby Equipment - UK - February 2014
  • 4. role Of The Father factors Influencing Purchases By Items Bought figure 26: Factors Influencing Purchases Of Baby Or Nursery Equipment, By Items Purchased For Babies Or Children Aged Up To Four, December 2013 the Consumer – Attitudes Towards Buying Larger Items key Points figure 27: Attitudes Towards Buying Baby Or Nursery Equipment, December 2013 consumers Twice As Likely To Browse Online Than In-store women Like To See Items Before Buying Them customer Reviews new Versus Pre-used abs Want Shops With Baby Facilities appendix – Market Size And Forecast figure 28: Best- And Worst-case Forecast Of Uk Retail Sales Of Baby And Nursery Equipment, 2013-18 appendix – The Consumer – Purchasing Activity figure 29: Most Popular Items Purchased For Babies Or Children Aged Up To Five, By Demographics, December 2013 figure 30: Next Most Popular Items Purchased For Babies Or Children Aged Up To Five, By Demographics, December 2013 appendix – The Consumer – Factors Influencing Purchases figure 31: Most Popular Factors Influencing Purchases Of Baby Or Nursery Equipment, By Demographics, December 2013 figure 32: Next Most Popular Factors Influencing Purchases Of Baby Or Nursery Equipment, By Demographics, December 2013 appendix – The Consumer – Attitudes Towards Buying Larger Items figure 33: Most Popular Attitudes Towards Buying Baby Or Nursery Equipment, By Demographics, December 2013 figure 34: Next Most Popular Attitudes Towards Buying Baby Or Nursery Equipment, By Demographics, December 2013 figure 35: Other Attitudes Towards Buying Baby Or Nursery Equipment, By Demographics, December 2013 ResearchMoz(http://www.researchmoz.us/) is the one stop online destination to find and buy market research reports & Industry Analysis. We fulfill all your research needs spanning across industry verticals with our huge collection of market research reports. We provide our services to all sizes of organizations and across all industry verticals and markets. Our Research Coordinators have in-depth knowledge of reports as well as publishers and will assist you in making an informed decision by giving you unbiased and deep insights on which reports will satisfy your needs at the best price. Contact: M/s Sheela, 90 State Street, Suite 700, Albany NY - 12207 United States Tel: +1-518-618-1030 USA - Canada Toll Free 866-997-4948 Email: sales@researchmoz.us Website: http://www.researchmoz.us/ Nursery and Baby Equipment - UK - February 2014