This report provides an analysis of the retail market in Romania between 2013 and 2015. It examines how economic conditions have impacted the sector and provides market share data for leading retailers. Several major retail companies are planning to enter the Romanian market in the next few years. The report evaluates the financial performance and prospects of top retailers and contains interviews with retail industry executives. It also analyzes the main segments of the grocery, DIY, consumer electronics, clothing, cosmetics, and toiletries industries and assesses growth opportunities. The report is a comprehensive resource for companies involved in the Romanian retail sector.

1. Retail in Romania 2013
How have changing economic conditions altered Romanias retail sector?
Report provides market data, analysis and forecasts up to 2015. What are the current market shares of the
leading retailers active in Romania? Which prominent retail companies are planning to enter the market in the
next few years? What is the current value of the market and its main segments? Are consumer prices expected
to rise in the near future?
Businesses with a stake in the retail market in Romania want to know the answers to these key questions,
and more. To satisfy their informational requirements, the market experts at PMR have issued the fifth edition
of Retail in Romania 2013, Market analysis and development forecasts for 2013-2015. This document
provides a comprehensive review of the market for first time readers and furnishes critical updates on market
conditions for repeat clients, as well as precise market forecasts for the period up to 2015. The report describes
current market conditions and supplies historical data to illustrate the changes that have taken place in this
market in recent years since the financial crisis. It highlights the main segments in the Romanian retail market
grocery, DIY, consumer electronics, clothing and footwear and cosmetics and toiletries and furnishes data on
value, structure and prospects for growth. The analysts provide details in the report on the distribution network
that supports Romanian retail, with in-depth coverage of the largest channels.
This report reviews the top retail companies, including major chains, and evaluates their financial
performance, size and prospects in the course of presenting valuable corporate profiles. It contains first-hand
information from decision makers at the largest retail companies about their views on current market trends
and insights into their strategic directions.
Targeted to meet the business information requirements of manufacturers and distributors in the main
segments of the Romanian retail market, this convenient and comprehensive document is an all-purpose
source of the newest statistical data and insightful analysis and forecasts prepared by PMR experts with years
of experience in tracking the retail sector in the region. It is also a useful resource for importers and providers
of supplies and support services for retail companies.
Retail in Romania 2013, Market analysis and development forecasts for 2013-2015 helps in preparing new
businesses for launch, performing essential research on the competition in the marketplace, and assessing the
market environment in terms of potential investments and merger and/or acquisition candidates. It makes
compiling corporate reporting documents simpler, quicker and ensures data accuracy. The report contains all
the market-oriented material necessary to gain a deep knowledge of operations in Romanian retail that
supports efficient and cost effective strategy development and execution.
Discover the convenience and value of diverse types of market intelligence compiled and presented in a
single, easily accessible publication. Purchase your copy now!
table Of Content
i. Methodology 9
Retail in Romania 2013

2. ii. Executive Summary 15
iii. Economic And Demographic Situation 25
iv. Retail Sector Overview 39
v. Grocery Retail Market 55
vi. Non-food Retail Market 103
vii. List Of Graphs 169
viii. List Of Tables 173
ix. About Pmr 177
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Retail in Romania 2013