Coffee - UK - August 2013
Most pertinently for the coffee pods segment will be convincing consumers that the products deli...
what We Think
issues In The Market
what Is The Potential For Adding Value To The Instant Coffee Segment?
how Can The Marke...
ground And Pods Fight Back
detailed Origin Resonates With A Niche Audience Of Affluent Buyers
rtd Formats See An Increase ...
coffee Shop Brands
costa
starbucks
brand Research
brand Map
figure 22: Attitudes Towards And Usage Of Brands In The Coffee...
channels To Market
key Points
supermarkets Dominate Distribution
figure 39: Uk Retail Sales Of Coffee, By Type Of Outlet, ...
figure 49: Drivers To Drinking Coffee, June 2013
‘treat’ Aspect Offers A Tangible Marketing Opportunity
provid...
appendix – Brand Research
figure 59: Brand Usage, May 2013
figure 60: Brand Commitment, May 2013
figure 61: Brand Mo...
June 2013
figure 88: Most Popular Consumption Of Coffee-whole Bean Or Micro-ground Instant Coffee (eg Kenco
Millicano, Nes...
appendix – Consumer – Attitudes Towards Coffee
figure 110: Attitudes Towards Coffee, June 2013
figure 111: Agr...
Email: sales@researchmoz.us
Website: http://www.researchmoz.us/
Coffee - UK - August 2013
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Coffee uk - august 2013

  1. 1. Coffee - UK - August 2013 Most pertinently for the coffee pods segment will be convincing consumers that the products deliver better quality than instant coffee. This suggests that the coffee pods segment needs to convince the wider population that the price premium of coffee pods is justified, eg through promoting the lack of wastage, increased freshness and quality taste. table Of Content introduction definition abbreviations executive Summary the Market the Future figure 1: Retail Sales And Forecast Of Coffee*, Uk, By Value, 2008-18 market Factors growth In Over-55s And C2s Will Support The Market encouraging Consumers To Trade Up To Premium Varieties Will Add Value To The Market coffee Shop Brands companies, Brands And Innovation nestlé Leads The Market figure 2: Leading Manufacturers’ Sales And Shares In The Uk Retail Coffee (excl Rtd) Market, By Value, 2012/13* npd Continues To Focus On Instant Coffee nestlé And MondelÄ“z Dominate Adspend the Consumer more Than Eight In Ten Adults Drink Coffee figure 3: Consumption Of Coffee At Home, June 2013 rich Taste Is The Leading Factor, Generating Majority Appeal figure 4: Factors Influencing Choice Of Coffee, June 2013 half See Coffee As A Way To Start The Day figure 5: Drivers To Drinking Coffee, June 2013 quality Is More Important Than Convenience figure 6: Agreement With Statements On Coffee, June 2013 coffee Drinkers Are Price-conscious But Show Willingness To Trade Up figure 7: Attitudes Towards Coffee, June 2013 Coffee - UK - August 2013
  2. 2. what We Think issues In The Market what Is The Potential For Adding Value To The Instant Coffee Segment? how Can The Market Push The Ritual Or ‘treat’ Angle Of Coffee Drinking? how Can Coffee Pod Manufacturers Expand Their Target Audience? how Can The Coffee Market Engage Younger Users? trend Application objectify mood To Order mintel Futures: Generation Next market Drivers key Points consumption Stays The Same Since The 1970s figure 8: Index Of Household Purchased Quantities Of Coffee, Tea And Purer Fruit Juices, Average Per Person, Per Week, 1974-2011 prices Appear To Be Stabilising figure 9: Retail Price Index For Tea, Coffee & Other Hot Drinks And Soft Drinks, January 2006-may 2013 figure 10: Monthly Weighted Average Price Of Coffee Beans On World Markets, By Coffee Bean Type, January 2010-may 2013 coffee Shops Remain A Popular Destination figure 11: Market Size And Forecast Of Uk Coffee Shops, 2006-16 demographic Changes growth In Number Of Over-55s Bodes Well For The Market figure 12: Trends In The Age Structure Of The Uk Population, 2008-13 And 2013-18 decline In Abs Could Threaten Premiumisation In The Market figure 13: Forecast Adult Population Trends, By Socio-economic Group, 2008-18 strengths And Weaknesses strengths weaknesses who’s Innovating? key Points premiumisation Remains A Focus For Instant Coffee Npd figure 14: Product Launches Within The Uk Coffee Market, By Main Format Types, 2009-13 Coffee - UK - August 2013
  3. 3. ground And Pods Fight Back detailed Origin Resonates With A Niche Audience Of Affluent Buyers rtd Formats See An Increase In Npd targeting Under-25s Through Innovation On Flavour And ‘need States’ market Size And Forecast key Points robust Performance In Value And Volume Sales figure 15: Uk Retail Value Sales Of Coffee*, 2008-18 the Future figure 16: Retail Sales And Forecast Of Coffee*, Uk, By Value, 2008-18 figure 17: Retail Sales And Forecast Of Coffee*, Uk, By Volume, 2008-18 methodology segment Performance key Points instant Coffee Continues To Dominate figure 18: Segment Performance, By Coffee Type (take-home), 2010-12 ground Coffee/coffee Beans Slowly Gain Market Share coffee Pods Perform Well market Share key Points nestlé Is The Leading Manufacturer In The Coffee Market figure 19: Leading Manufacturers’ Sales And Shares In The Uk Retail Coffee (excl Rtd) Market, By Value And Volume, 2011/12 And 2012/13 nescafé Gold Underperforms Its Other Nescafé Stablemates figure 20: Leading Brands’ Sales And Shares In The Uk Retail Coffee (excl Rtd) Market, By Value And Volume, 2011/12 And 2012/13 starbucks Leads The Rtd Coffee Market figure 21: Leading Brands’ Performance In The Uk Retail Rtd Chilled Coffee Market, By Value And Volume, 2011/12 And 2012/13 companies And Products cafédirect mondelÄ“z International douwe Egberts (d.e Master Blenders) lavazza Uk nestlé Coffee - UK - August 2013
  4. 4. coffee Shop Brands costa starbucks brand Research brand Map figure 22: Attitudes Towards And Usage Of Brands In The Coffee Sector, May 2013 correspondence Analysis brand Attitudes figure 23: Attitudes, By Coffee Brand, May 2013 brand Personality figure 24: Coffee Brand Personality – Macro Image, May 2013 figure 25: Coffee Brand Personality – Micro Image, May 2013 brand Experience figure 26: Coffee Brand Usage, May 2013 figure 27: Satisfaction With Various Coffee Brands, May 2013 figure 28: Consideration Of Coffee Brands, May 2013 figure 29: Consumer Perceptions Of Current Coffee Brand Performance, May 2013 figure 30: Coffee Brand Recommendation – Net Promoter Score, May 2013 brand Index figure 31: Coffee Brand Index, May 2013 figure 32: Coffee Brand Index Vs. Recommendation, May 2013 target Group Analysis figure 33: Target Groups, May 2013 figure 34: Coffee Brand Usage, By Target Groups, May 2013 group One – Conformists group Two – Simply The Best group Three – Shelf Stalkers group Four – Habitual Shoppers group Five – Individualists brand Communication And Promotion key Points total Adspend On Coffee Rises In 2012 figure 35: Above-the-line Media Advertising Spend For The Total Coffee Market (inc Iced Coffee), 2010-13 nestlé Invests Over Half Of Category Adspend To Protect Its Market Leadership figure 36: Above-the-line Media Advertising Spend On Coffee, By Advertiser, 2010-13 figure 37: Above-the-line Media Advertising Spend On Coffee, By Top Five Brands, 2012 mondelÄ“z Remains Second Highest Advertiser, Focusing On Kenco Millicano tv Spend Falls In 2012, While Outdoor And Cinema Gets A Boost figure 38: Above-the-line Media Advertising Spend On Coffee, By Media Type, 2010-13* Coffee - UK - August 2013
  5. 5. channels To Market key Points supermarkets Dominate Distribution figure 39: Uk Retail Sales Of Coffee, By Type Of Outlet, 2010-12 consumer – Usage key Points more Than Eight In Ten Adults Drink Coffee figure 40: Consumption Of Coffee At Home, June 2013 potential For Decaffeinated Coffee To Grow Usage Throughout The Day three In Five Drink Coffee At Least Once A Day figure 41: Consumption Of Coffee, By Frequency, June 2013 usage Increases In Line With Age figure 42: Consumption Of Coffee (any Type), By Frequency, By Age, June 2013 16-24s Opt For Convenient Formats figure 43: Consumption Of Instant Cappuccinos/latte/mocha Coffee (eg Kenco 3-in-1, Starbucks Via, Etc.), Chilled Ready-to-drink Coffee (eg Starbucks Frappuccino, Illy Iced Coffee, Etc.) And Coffee Pods (eg Nespresso), By Age June 2013 pods And Micro-ground Instant Coffee Attract A Similar (and Discerning) User Base almost Half Drink Three Types Of Coffee Or Less figure 44: Repertoire Of Types Ofcoffee Drunk, June 2013 consumer – Factors Influencing Choice key Points rich Taste Generates Majority Appeal figure 45: Factors Influencing Choice Of Coffee, June 2013 16-24s Rate Flavours And Ethical Issues figure 46: Factors Influencing Choice Of Coffee, By Age, June 2013 potential For Premium Brands figure 47: Those For Whom ‘a Premium Brand (eg Nespresso)’ Is An Important Attribute When Choosing To Buy One In-home Coffee Brand Over Another, By Region And Gross Annual Household Income, June 2013 coffee Deemed Convenient figure 48: Correspondence Analysis Of Qualities Associated With Selected Hot Drinks, February 2013 consumer – Drivers To Drinking Coffee key Points half See Coffee As A Way To Start The Day Coffee - UK - August 2013
  6. 6. figure 49: Drivers To Drinking Coffee, June 2013 ‘treat’ Aspect Offers A Tangible Marketing Opportunity providing A Pick-me-up To Consumers figure 50: Agreement With The Statements ‘coffee Helps Me To Stay Alert’ And ‘coffee Gives Me An Energy Boost’, By Age, June 2013 flavourings Mask The Bitter Taste For 16-24s figure 51: Agreement With The Statements ‘i Am Sometimes Put Off By The Bitter Taste Of Coffee’ And ‘i Tend To Add Flavourings (eg Syrup) To My Coffee To Disguise The Bitter Taste’, By Age, June 2013 consumer – Attitudes Towards Drinking Coffee key Points quality Is More Important Than Convenience figure 52: Agreement With Statements On Coffee, June 2013 instant Coffee Delivers On Caffeine And Taste 16-24s Say It’s Hard To Recreate Coffee Shop Style Drinks At Home figure 53: Agreement With The Statements ‘it’s Hard To Recreate Coffee Shop Style Drinks At Home’ And ‘i Would Like To Recreate Coffee Shop Flavours (eg Eggnog At Christmas) At Home’, By Age, June 2013 consumer – Attitudes Towards Coffee key Points coffee Drinkers Are Price-conscious But Show Willingness To Trade Up figure 54: Attitudes Towards Coffee, June 2013 social Occasions Pose Potential For Trading Up proving Taste Credentials Will Be Key To Premiumisation figure 55: Agreement With The Statement ‘i Would Be More Likely To Buy A Premium Version Of One Of My Favourite Brands Than Switch To A New Premium Brand’, By Age, June 2013 premium Instant Versions Are Helping To Add Value packaging Should Balance Freshness With Convenience little Call For Smaller Formats the Majority Remained Unconvinced Whether Coffee Pods Represent Value For Money appendix – Market Drivers figure 56: Gdp, Pdi, Consumer Expenditure And Savings, At Current Prices, 2008-18 appendix –market Size And Forecast figure 57: Best- And Worst-case Forecasts For Retail Sales Of Coffee, By Value, 2013-18 figure 58: Best- And Worst-case Forecasts For Retail Sales Of Coffee, By Volume, 2013-18 Coffee - UK - August 2013
  7. 7. appendix – Brand Research figure 59: Brand Usage, May 2013 figure 60: Brand Commitment, May 2013 figure 61: Brand Momentum, May 2013 figure 62: Brand Diversity, May 2013 figure 63: Brand Satisfaction, May 2013 figure 64: Brand Recommendation, May 2013 figure 65: Brand Attitude, May 2013 figure 66: Brand Image – Macro Image, May 2013 figure 67: Brand Image – Micro Image, May 2013 figure 68: Target Groups, By Demographics, May 2013 figure 69: Psychographic Segmentation, By Target Groups, May 2013 figure 70: Brand Usage, By Target Groups, May 2013 brand Index figure 71: Brand Index, May 2013 appendix – Consumer – Usage figure 72: Consumption Of Coffee, June 2013 figure 73: Consumption Of Coffee, June 2013 figure 74: Most Popular Consumption Of Coffee-any Coffee, By Demographics, June 2013 figure 75: Next Most Popular Consumption Of Coffee-any Coffee, By Demographics, June 2013 figure 76: Most Popular Consumption Of Coffee-any Instant, By Demographics, June 2013 figure 77: Next Most Popular Consumption Of Coffee-any Instant, By Demographics, June 2013 figure 78: Most Popular Consumption Of Coffee-any Fresh, By Demographics, June 2013 figure 79: Next Most Popular Consumption Of Coffee-any Fresh, By Demographics, June 2013 figure 80: Most Popular Consumption Of Coffee-standard Instant Coffee (eg Nescafé), By Demographics, June 2013 figure 81: Next Most Popular Consumption Of Coffee-standard Instant Coffee (eg Nescafé), By Demographics, June 2013 figure 82: Most Popular Consumption Of Coffee-ground Coffee (eg Carte Noire), By Demographics, June 2013 figure 83: Next Most Popular Consumption Of Coffee-ground Coffee (eg Carte Noire), By Demographics, June 2013 figure 84: Most Popular Consumption Of Coffee-instant Cappuccinos/latte/mocha Coffee (ie Kenco 3-in-1, Starbucks Via, Etc), By Demographics, June 2013 figure 85: Next Most Popular Consumption Of Coffee-instant Cappuccinos/latte/mocha Coffee (ie Kenco 3-in-1, Starbucks Via, Etc), By Demographics, June 2013 figure 86: Most Popular Consumption Of Coffee-decaffeinated Coffee (any Type), By Demographics, June 2013 figure 87: Next Most Popular Consumption Of Coffee-decaffeinated Coffee (any Type), By Demographics, Coffee - UK - August 2013
  8. 8. June 2013 figure 88: Most Popular Consumption Of Coffee-whole Bean Or Micro-ground Instant Coffee (eg Kenco Millicano, Nescafé Azera), By Demographics, June 2013 figure 89: Next Most Popular Consumption Of Coffee-whole Bean Or Micro-ground Instant Coffee (eg Kenco Millicano, Nescafé Azera), By Demographics, June 2013 figure 90: Most Popular Consumption Of Coffee – Coffee Made Using Whole Beans That I Grind At Home, By Demographics, June 2013 figure 91: Next Most Popular Consumption Of Coffee – Coffee Made Using Whole Beans That I Grind At Home, By Demographics, June 2013 figure 92: Most Popular Consumption Of Coffee-chilled Ready-to-drink Coffee (ie Starbucks Frappuccino, Illy Iced Coffee, Etc), By Demographics, June 2013 figure 93: Next Most Popular Consumption Of Coffee-chilled Ready-to-drink Coffee (ie Starbucks Frappuccino, Iily Iced Coffee, Etc), By Demographics, June 2013 figure 94: Most Popular Consumption Of Coffee-coffee Pods (eg Nespresso), By Demographics, June 2013 figure 95: Next Most Popular Consumption Of Coffee-coffee Pods (eg Nespresso), By Demographics, June 2013 figure 96: Most Popular Consumption Of Coffee-other Coffee Types (eg One-cup Coffee Filter Bags), By Demographics, June 2013 figure 97: Next Most Popular Consumption Of Coffee-other Coffee Types (eg One-cup Coffee Filter Bags), By Demographics, June 2013 appendix – Consumer – Factors Influencing Choice figure 98: Factors Influencing Choice Of Coffee, June 2013 figure 99: Most Popular Factors Influencing Choice Of Coffee, By Demographics, June 2013 figure 100: Next Most Popular Factors Influencing Choice Of Coffee, By Demographics, June 2013 figure 101: Other Factors Influencing Choice Of Coffee, By Demographics, June 2013 figure 102: Words Associated With Coffee, Tea And Hot Chocolate, February 2013 figure 103: Most Popular Words Associated With Coffee, By Demographics, February 2013 appendix – Consumer – Drivers To Drinking Coffee figure 104: Reasons To Drink Coffee, June 2013 figure 105: Most Popular Reasons To Drink Coffee, By Demographics, June 2013 figure 106: Next Most Popular Reasons To Drink Coffee, By Demographics, June 2013 appendix – Consumer – Attitudes Towards Drinking Coffee figure 107: Agreement With Statements On Coffee, June 2013 figure 108: Most Popular Agreement With Statements On Coffee, By Demographics, June 2013 figure 109: Next Most Popular Agreement With Statements On Coffee, By Demographics, June 2013 Coffee - UK - August 2013
  9. 9. appendix – Consumer – Attitudes Towards Coffee figure 110: Attitudes Towards Coffee, June 2013 figure 111: Agreement With The Statement ‘i Would Notice If The Price Of My Favourite Coffee Rose’, By Demographics, June 2013 figure 112: Agreement With The Statement ‘i Am More Likely To Stock Up On My Favourite Brand When It Is On Promotion’, By Demographics, June 2013 figure 113: Agreement With The Statement ‘it’s Only Worth Paying More For Coffee If There Is An Obvious Difference In Taste From Cheaper Ones’, By Demographics, June 2013 figure 114: Agreement With The Statement ‘it’s Worth Paying More For Packaging That Keeps Coffee Fresher For Longer’, By Demographics, June 2013 figure 115: Agreement With The Statement ‘i Would Be More Willing To Try A Higher Priced Coffee If Recommended To Me (eg By Friends/family/online)’, By Demographics, June 2013 figure 116: Agreement With The Statement ‘i Would Be More Likely To Buy A Premium Version Of One Of My Favourite Brands Than Switch To A New Premium Brand’, By Demographics, June 2013 figure 117: Agreement With The Statement ‘i Am More Likely To Use Premium Coffee When Drinking With Others Than When Drinking Alone’, By Demographics, June 2013 figure 118: Agreement With The Statement ‘information On Product Origin (eg Java Volcanic Island Coffee) Reassures Me Of High Quality’, By Demographics, June 2013 figure 119: Agreement With The Statement ‘micro-ground Coffee (eg Kenco Millicano) Is Worth Paying More For Than Regular Instant’, By Demographics, June 2013 figure 120: Agreement With The Statement ‘i Would Be More Likely To Buy Premium Coffee If They Were Sold In Smaller Formats (eg Single Serve Sachets, 40g Jars)’, By Demographics, June 2013 figure 121: Agreement With The Statement ‘coffee Pod Machines/pods Are Worth The Cost For The Quality You Get’, By Demographics, June 2013 figure 122: Agreement With The Statement ‘coffee-shop Brands (eg Starbucks Via) Make Better In-home Coffee Than Brands Like Nescafé And Kenco’, By Demographics, June 2013 ResearchMoz(http://www.researchmoz.us/) is the one stop online destination to find and buy market research reports & Industry Analysis. We fulfill all your research needs spanning across industry verticals with our huge collection of market research reports. We provide our services to all sizes of organizations and across all industry verticals and markets. Our Research Coordinators have in-depth knowledge of reports as well as publishers and will assist you in making an informed decision by giving you unbiased and deep insights on which reports will satisfy your needs at the best price. Contact: M/s Sheela, 90 State Street, Suite 700, Albany NY - 12207 United States Tel: +1-518-618-1030 USA - Canada Toll Free 866-997-4948 Coffee - UK - August 2013
  10. 10. Email: sales@researchmoz.us Website: http://www.researchmoz.us/ Coffee - UK - August 2013

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