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081118 - Search

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Ged Carroll

Presentation I gave at La Salle Business & Engineering School in Barcelona

TechnologyDesign
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SEARCH DIGITAL Waggener Edstrom Worldwide |Ged Carroll |November 18, 2008
SEARCH: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
A BIT OF BACKGROUND ON SEARCH ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
LINKS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],06/06/09
HOW ALGORITHMIC SEARCH WORKS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PAGE RANK
SEARCHING THE LONG TAIL Google, Live.com, Yahoo! and Ask algorithmic search Social Search Bookmarking Services Q&A services Trusted web Local search Maps Yellow Pages Mobile search Comparison shopping Mainstream Esoteric Vertical search (Google Scholar, Krugle, Scirus etc) Recommendations (Last.fm, Yahoo! Music)
THE TROUBLE WITH SEARCH ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SEARCH ā€“ THREE SCENARIOS TRANSACTIONAL SEM/SEO ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],BRAND CONTENT CREATION / BOOKMARKING SEO REPUTATION TRUSTED ADVISOR SEM CONTENT CREATION SEO ,[object Object],[object Object],[object Object]
BRAND COMMUNICATIONS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
LOOKING FORWARD ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
BIBLIOGRAPHY ,[object Object],[object Object],[object Object]
Ā© Waggener Edstrom Worldwide 2008

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081118 - Search

  • 1. SEARCH DIGITAL Waggener Edstrom Worldwide |Ged Carroll |November 18, 2008
  • 2.
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  • 7. SEARCHING THE LONG TAIL Google, Live.com, Yahoo! and Ask algorithmic search Social Search Bookmarking Services Q&A services Trusted web Local search Maps Yellow Pages Mobile search Comparison shopping Mainstream Esoteric Vertical search (Google Scholar, Krugle, Scirus etc) Recommendations (Last.fm, Yahoo! Music)
  • 8.
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  • 13. Ā© Waggener Edstrom Worldwide 2008