Imagine a future where siloed departments and legacy workflows don’t stand in our way. Today’s content is complex, interconnected, and needs to be ready for devices we haven’t even dreamed of yet. Tomorrow isn’t going to get any simpler. Successful outcomes demand a new kind of collaboration.
For the past two years, Rebekah has studied how successful teams collaborate and has helped transform the way her team works and produces together. In this session, you’ll hear what she’s learned about making effective cross-discipline collaboration possible, and leave with actionable approaches you can use to unite your team and workflow, too.
IN THIS SESSION, WE’LL LEARN:
What it takes to make effective collaboration possible
How project managers can play a key role in creating the cross-discipline teams of tomorrow
Practical techniques you can use to bridge silos, increase productivity, and facilitate web content working sessions with your team
18. what about…
Ownership?
Our work is not as separate as
we imagine. No one person or
department can truly own anything,
but someone should be responsible
for leading.
Who goes first?
It’s not about who goes first, it’s about
creating space for things to unfold in
tandem.
19. “The secret isn’t content first or content last … it’s
content and design at the same time.”
- Travis Gertz, Louder Than Ten
25. thinking
doingfeeling
map the user’s context
Which card is right for
me?
I hope I’m approved
How long does it take
to get approved?
What kind of credit
score do I need to
apply?
Will this help me
rebuild my credit?
Nervous
Hopeful
Confused
Skeptical
Browsing the site from
their phone
Looking the information
over with a partner
Getting ready to make a
major purchase
Researching after talking
to a banker
31. STEP 3
Compare prioritized business goals and
user needs. How do they stack up?
Do we need to:
• Realign
• Discuss gaps
• Make conscious compromises
32. STEP 4
List all current content elements
(if you’re redesigning), and determine
new content elements needed.
33. STEP 5
Map content elements to prioritized user tasks,
look for gaps.
Look for:
• Missing content
• User tasks or needs that are under or over
addressed
• Content elements that don’t really align to any
user goal or need
35. When web content won’t fix the problem
Discuss broken underlying business models and
decisions that go beyond the web and adjust
expectations
36. When business goals don’t align to user needs
When stakeholders participate in matching
business goals to user needs they discover
misaligned priorities for themselves.
• Realign those priorities
• Make conscious compromises
40. excuses, excuses
"That's not my job.”
"We don't have time or budget.”
"I don't want to step on toes.”
"No one will listen to me.”
"I don't know how to do that."
48. thank you!
Bonus material on planning working sessions and
determining stakeholders: bit.ly/designtogether
togetherly.co sitewire.com
@REBEKAHCANCINO