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DPM Summit 2015 - Next-Level Collaboration: Facilitating Web Content Working Sessions


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Imagine a future where siloed departments and legacy workflows don’t stand in our way. Today’s content is complex, interconnected, and needs to be ready for devices we haven’t even dreamed of yet. Tomorrow isn’t going to get any simpler. Successful outcomes demand a new kind of collaboration.

For the past two years, Rebekah has studied how successful teams collaborate and has helped transform the way her team works and produces together. In this session, you’ll hear what she’s learned about making effective cross-discipline collaboration possible, and leave with actionable approaches you can use to unite your team and workflow, too.


What it takes to make effective collaboration possible
How project managers can play a key role in creating the cross-discipline teams of tomorrow
Practical techniques you can use to bridge silos, increase productivity, and facilitate web content working sessions with your team

Published in: Design, Marketing
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DPM Summit 2015 - Next-Level Collaboration: Facilitating Web Content Working Sessions

  2. Photograph by Deborah Coleman, Pixar meet ed catmull
  3. Photograph from “Inside the Pixar Braintrust” by Fast Company
  4. Digital experiences are messy, iterative, and overlapping, too.
  5. “People don’t experience content separately from design, UX, and code. Making things shouldn’t be that way either.” – Jared Spool
  6. File sharing and occasional meetings are not collaboration.
  7. Collaboration is when the whole is greater than the sum of its parts.
  8. Our decision making is stronger when we draw on the collective knowledge of the group.
  9. effective collaboration Create alignment = deliver better outcomes Remove politics = launch faster Reduce rework = decrease costs Boost morale = increase productivity
  10. content that matters user needs business goals
  11. “Content doesn’t belong to content. Design doesn’t belong to design. Code doesn’t belong to dev.” – Nicole Fenton
  12. UX = wireframing
  13. UI content = wireframingcode design
  14. what about… Ownership? Our work is not as separate as we imagine. No one person or department can truly own anything, but someone should be responsible for leading. Who goes first? It’s not about who goes first, it’s about creating space for things to unfold in tandem.
  15. “The secret isn’t content first or content last … it’s content and design at the same time.” - Travis Gertz, Louder Than Ten
  16. collaboration doesn’t have to hurt
  17. WITH it’s about creating space to share decisions vs. FOR
  18. planning your content
  19. prioritizing user needs aligning with business goals mapping content to user needs In this session, we’ll practice
  20. thinking doingfeeling but first, empathize @DANIELEIZANS
  21. thinking doingfeeling map the user’s context Which card is right for me? I hope I’m approved How long does it take to get approved? What kind of credit score do I need to apply? Will this help me rebuild my credit? Nervous Hopeful Confused Skeptical Browsing the site from their phone Looking the information over with a partner Getting ready to make a major purchase Researching after talking to a banker
  22. let’s practice together! Get into groups of 4-5 people
  23. Card categories Compare cards Check for special offers Card description Image of card Card details Link to apply Hero banner: Susan G. Komen card Popular cards
  24. STEP 1 Define brand goals, communication needs, and prioritize
  25. STEP 2 Determine user needs, tasks, and prioritize
  26. STEP 3 Compare prioritized business goals and user needs. How do they stack up? Do we need to: •  Realign •  Discuss gaps •  Make conscious compromises
  27. STEP 4 List all current content elements (if you’re redesigning), and determine new content elements needed.
  28. STEP 5 Map content elements to prioritized user tasks, look for gaps. Look for: •  Missing content •  User tasks or needs that are under or over addressed •  Content elements that don’t really align to any user goal or need
  29. you made it! Let’s reflect
  30. When web content won’t fix the problem Discuss broken underlying business models and decisions that go beyond the web and adjust expectations
  31. When business goals don’t align to user needs When stakeholders participate in matching business goals to user needs they discover misaligned priorities for themselves. •  Realign those priorities •  Make conscious compromises
  32. YOU COULD EVEN Map content to visual hierarchy (wireframe sketch)
  33. features and functionality, too YOU COULD EVEN Prioritize features, functionality, and content needs with the project team and stakeholders
  34. good content is everyone’s responsibility
  35. excuses, excuses "That's not my job.” "We don't have time or budget.” "I don't want to step on toes.” "No one will listen to me.” "I don't know how to do that."
  36. Cross-discipline content working sessions (with stakeholders) help us reduce risk and avoid costly, incorrect assumptions.
  37. Balance business goals and user needs. Tie all decisions back to them.
  38. Create the space to do the work together, not just talk about it.
  39. Set yourself up for success by thoughtfully planning how you’re going to work together.
  40. Collaboration is scalable. Use cross-discipline working sessions wisely so you don’t waste time or blow budgets.
  41. internal users count, too
  42. just jump in
  43. thank you! Bonus material on planning working sessions and determining stakeholders: @REBEKAHCANCINO