PHX Content Strategy Meetup: Designing Effective Communication

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Slides from January's Meetup: http://www.meetup.com/PHXContentStrategy/

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PHX Content Strategy Meetup: Designing Effective Communication

  1. 1. Yes. Hello.We’re PHX Content Strategy Anna Hrach, RIESTER Rebekah Cancino, Forty Sarah Krznarich, ethology Libbie Miller, Sitewire
  2. 2. What You’re Up Against
  3. 3. Everybody is fighting for attentionPhoto credit: Getty Images
  4. 4. “is year, the averageconsumer will see or hear1 million marketingmessages - thats almost3,000 per day.” -
  5. 5. But, wait! ere’s good news.
  6. 6. Information is the value you providePhoto credit: Getty Images
  7. 7. Where To Start?
  8. 8. Start with whyWhat does the business need to accomplish?
  9. 9. Take a look insideWho are you writing for? What do they need?
  10. 10. Get alignment business Reader goals goals gold
  11. 11. Right for the reader FEELING LEARNING Psychological state, Cognitive assumptions, stress level, desires, learning ability, wants, needs education emotional cognitive physical DOING Environmental, physical, disabilities, preferences, sensory stimuli“Personal-Behavioral Context: e New User Persona.” © Daniel Eizans, 2010
  12. 12. © Ahava Leibtag, All Rights Reserved
  13. 13. Content MarketingContentStrategy
  14. 14. WhoWhatWhyWhereHow
  15. 15. You’ve got questions? We’ve got answers.@annabananahrach @rebekahcancino@krznarich @winedayatatime

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