Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Introduction to
                                                  Social Media
                                           ...
Purpose of Today
To help you formulate your
     own social media
   campaign, and to be
knowledgeable in the tools
   use...
Icebreaker Activity
What is Social Media?

 What is a Social Media Campaign?

        Fact or Crap Game!

        Measuring Success

WebQuest ...
Worlds Collide

        Account Sign Up

           Facebook

             Twitter

Steps to Creating a Campaign Plan

   ...
What is Social Media?
WikipediA

"a term used to describe the type of media that is
based on conversation and interaction between
people online....
http://www.youtube.com/watch?v=SgNIIUD_oQg
"a term used to describe the type of media
that is based on conversation and
interaction

between people online. Wheremedi...
What is a Campaign?
What is a Campaign?
  a campaign is a marketing effort
  to sell, promote, raise awareness
…to sell, promote, raise awareness…



                       of what?
What is a Social Media Campaign?
        A social media campaign is
     marketing "X" USING social media.
What is Your X?
Measuring Success




  When Your Best Isn’t Good Enough
Determine Small Goals to Achieving Your X




           Measure Each Goal
Less is More. Unless You’re Standing Next To The One
      With More. Then Less Just Looks Pathetic.
Campaign
End World Hunger


Small Measurable Goal
Raise enough money to feed 50 families in Sonoma
County in 30 days.


So...
Common Metrics
                    (metrics is a “fancy” word for stats)




Publish/Posting         Visits to Pages      ...
Metric Tools



                    Agency
Built in Tools                       3rd Party Apps
                   Reportin...
WebQuest!                       Successful Campaigns


 Pair Up or Work Individually
   10-15min to complete
Share Back
  The name and purpose of the campaign.

        Did you like the campaign?

What was the campaign's greatest s...
overview of
Social Media Campaign Tools
What Makes a Piece of
 Technology Social?
OMG! Its awesome!
Here’s my content!

                                                             Actually it Sucks!
    ...
Goals
Audience
Manageable
http://royal.pingdom.com/2010/02/16/study-ages-of-social-network-users/
Facebook: 25% of 400 million:
100million

MySpace: 42% of 110 million:
46.2 million

Bebo: 50% of 12.8 million:
6.4 millio...
What Will You Use?

                                      Social
   Publish    Discuss     Share                  Microblo...
BREAK
http://www.youtube.com/watch?v=SxuYdzs4SS8
Private vs Professional
         .
Signup Accounts




facebook.com        tumblr.com   twitter.com
http://www.facebook.com/scpoc



http://scpoc.tumblr.com



http://twitter.com/scpoc




                                F...
Ways to Attract Fans/Likes

              Invites                       Facebook Ads
         Listen & Respond            ...
Promote Your Page

- Like Button
- Activity Feed
- Like Box
- Live Stream




  http://developers.facebook.com/plugins
Popular Apps
      WARNING: Don’t just randomly add apps.




Links                                     Page Maps
Video/Yo...
Page Examples
www.facebook.com   / girleffect
                    ONE
                    AFSPnational
                   ...
Use same username with other sites
Large Logo 200 X 600
3 Posts a Day is Good
Ask Fans to Suggest New Members
Ask Question...
http://www.youtube.com/watch?v=tTN9We8unmU&feature=related
Find Organizational Partnerships
                    Learn Social Media
Find Resources
                    Share
   Why ?
...
http://www.howcast.com/videos/149055-How-To-Use-Twitter
Twitter Communication
Tweet: #tag

Reply: @username

Mention: via @username

Retweet: RT @username

Direct Message: DM @us...
Tweet mix of professional w/personal

                       Use hashtags

 Tips                Retweetothers

           ...
Use search tool (review tweets, bios) follow

Follow based on current following/followers

Reuse content
              Tip...
Bubble Tweet
                               TweetDeck
    Twit Pic
                  Twitter          Bitly
HootSuite
    ...
LISTEN
Comment
Leave Links
GOOD
     BAD                      resource   affirmation

     me
          me        How ru?                 me
me

    ...
Because Making It Look Good Now Is More Important
      Than Providing Adequate Support Later
Step 1
       Define Your X
Plan
       Step 2
       Identify Your Audience

       Step 3
       Set Small Measurable Go...
Much Work Remains To Be Done Before We Can
Announce Our Total Failure To Make Any Progress
Next Steps?
Final Questions
Intro to Social Media, Social Media Tools, Social Media Campaign
Intro to Social Media, Social Media Tools, Social Media Campaign
Intro to Social Media, Social Media Tools, Social Media Campaign
Intro to Social Media, Social Media Tools, Social Media Campaign
Intro to Social Media, Social Media Tools, Social Media Campaign
Intro to Social Media, Social Media Tools, Social Media Campaign
Intro to Social Media, Social Media Tools, Social Media Campaign
Intro to Social Media, Social Media Tools, Social Media Campaign
Intro to Social Media, Social Media Tools, Social Media Campaign
Intro to Social Media, Social Media Tools, Social Media Campaign
You’ve finished this document.
Download and read it offline.
Upcoming SlideShare
Social Media Marketing Case Study
Next
Upcoming SlideShare
Social Media Marketing Case Study
Next
Download to read offline and view in fullscreen.

Share

Intro to Social Media, Social Media Tools, Social Media Campaign

Download to read offline

This slide set explains what social media is, as well what a social media campaign is. It explores two of the most used social media tools and related third party apps. It identifies six BASIC steps to creating a social media campaign plan. These steps are addressed throughout the presentation. The formal steps are identified at the end as a natural segway to planning.

This slide set was developed as part of a presentation to the Sonoma County Peer Outreach Coalition. The goal of this presentation was to share enough information to help the group formulate its own social media campaign, and to be knowledgeable in the tools used to support the campaign.

This slide set includes:
*slide notes
*YouTube links to the videos used
*Urls to tools mentioned
*A link to a sample social media campaign plan

Related Books

Free with a 30 day trial from Scribd

See all

Related Audiobooks

Free with a 30 day trial from Scribd

See all

Intro to Social Media, Social Media Tools, Social Media Campaign

  1. 1. Introduction to Social Media Social Media Tools Social Media Campaign Prepared for the Sonoma County Peer Outreach Coalition
  2. 2. Purpose of Today To help you formulate your own social media campaign, and to be knowledgeable in the tools used to support your campaign.
  3. 3. Icebreaker Activity
  4. 4. What is Social Media? What is a Social Media Campaign? Fact or Crap Game! Measuring Success WebQuest of Social Media Campaigns Social Media Landscape
  5. 5. Worlds Collide Account Sign Up Facebook Twitter Steps to Creating a Campaign Plan Next Steps
  6. 6. What is Social Media?
  7. 7. WikipediA "a term used to describe the type of media that is based on conversation and interaction between people online. Where media means digital words, sounds & pictures which are typically shared via the internet and the value can be cultural, societal or even financial."
  8. 8. http://www.youtube.com/watch?v=SgNIIUD_oQg
  9. 9. "a term used to describe the type of media that is based on conversation and interaction between people online. Wheremedia means digital words, sounds & pictures which are typically shared via the internet and the value can be cultural, societal or even financial."
  10. 10. What is a Campaign?
  11. 11. What is a Campaign? a campaign is a marketing effort to sell, promote, raise awareness
  12. 12. …to sell, promote, raise awareness… of what?
  13. 13. What is a Social Media Campaign? A social media campaign is marketing "X" USING social media.
  14. 14. What is Your X?
  15. 15. Measuring Success When Your Best Isn’t Good Enough
  16. 16. Determine Small Goals to Achieving Your X Measure Each Goal
  17. 17. Less is More. Unless You’re Standing Next To The One With More. Then Less Just Looks Pathetic.
  18. 18. Campaign End World Hunger Small Measurable Goal Raise enough money to feed 50 families in Sonoma County in 30 days. Social Media STRATEGY •Ask daily for donations on 3 sites. •Ask friends to share donor link with 5 people •Share video about family in need. •Feature those that donate on blog daily.
  19. 19. Common Metrics (metrics is a “fancy” word for stats) Publish/Posting Visits to Pages Shares/Retweets Friends/Followers Unique Visits Referrals (links to you) Subscriptions Click Through Rates Activity/Likes Comments/Posts Donations Surveys/Polls * influence & perception use date ranges
  20. 20. Metric Tools Agency Built in Tools 3rd Party Apps Reporting facebook google analytics followers referral source bitly Likes referral stats survey monkey views survey gizmo twitter apps facebook apps
  21. 21. WebQuest! Successful Campaigns Pair Up or Work Individually 10-15min to complete
  22. 22. Share Back The name and purpose of the campaign. Did you like the campaign? What was the campaign's greatest strength? What was the campaigns greatest weakness? What would you do different? Ideas to steal?
  23. 23. overview of Social Media Campaign Tools
  24. 24. What Makes a Piece of Technology Social?
  25. 25. OMG! Its awesome! Here’s my content! Actually it Sucks! Thanks! two way communication two way communication
  26. 26. Goals Audience Manageable
  27. 27. http://royal.pingdom.com/2010/02/16/study-ages-of-social-network-users/
  28. 28. Facebook: 25% of 400 million: 100million MySpace: 42% of 110 million: 46.2 million Bebo: 50% of 12.8 million: 6.4 million Twitter: 20% of 15 million: 3 million
  29. 29. What Will You Use? Social Publish Discuss Share Microblog Lifestream Network Select tools based upon what you want to accomplish & your audience. Tools HELP you reach your goals, & ultimately X.
  30. 30. BREAK
  31. 31. http://www.youtube.com/watch?v=SxuYdzs4SS8
  32. 32. Private vs Professional .
  33. 33. Signup Accounts facebook.com tumblr.com twitter.com
  34. 34. http://www.facebook.com/scpoc http://scpoc.tumblr.com http://twitter.com/scpoc Follow http://scpoc.yolasite.com/
  35. 35. Ways to Attract Fans/Likes Invites Facebook Ads Listen & Respond Like Other Pages Relationships & Partnerships Contests / 500th fan Add links website/blogs/newsletter Add FB address in email/cards
  36. 36. Promote Your Page - Like Button - Activity Feed - Like Box - Live Stream http://developers.facebook.com/plugins
  37. 37. Popular Apps WARNING: Don’t just randomly add apps. Links Page Maps Video/YouTube Fan Appz Twitter My Top Fanz Photo/Flickr SlideShare Use Selective Twitter My Countdown FDML DivShare
  38. 38. Page Examples www.facebook.com / girleffect ONE AFSPnational Unicef SierraClub
  39. 39. Use same username with other sites Large Logo 200 X 600 3 Posts a Day is Good Ask Fans to Suggest New Members Ask Questions Final Tips Have More Than 1 Admin Have non-admins post/comment Add Google Analytics to Page Use Facebook “insights” Conduct Polls (get temperature/measure) Post photos, videos, links
  40. 40. http://www.youtube.com/watch?v=tTN9We8unmU&feature=related
  41. 41. Find Organizational Partnerships Learn Social Media Find Resources Share Why ? Learn Content Stay Current Form Relationships
  42. 42. http://www.howcast.com/videos/149055-How-To-Use-Twitter
  43. 43. Twitter Communication Tweet: #tag Reply: @username Mention: via @username Retweet: RT @username Direct Message: DM @username
  44. 44. Tweet mix of professional w/personal Use hashtags Tips Retweetothers Thank when RT
  45. 45. Use search tool (review tweets, bios) follow Follow based on current following/followers Reuse content Tips Customize background/profile
  46. 46. Bubble Tweet TweetDeck Twit Pic Twitter Bitly HootSuite Applications Twitalyzer Twhirl Twtpoll Twinfluence
  47. 47. LISTEN Comment Leave Links
  48. 48. GOOD BAD resource affirmation me me How ru? me me me support me
  49. 49. Because Making It Look Good Now Is More Important Than Providing Adequate Support Later
  50. 50. Step 1 Define Your X Plan Step 2 Identify Your Audience Step 3 Set Small Measurable Goals to Achieve X Step 4 Strategize • Identify approaches/tools Step 5 Implement Plan Step 6 Assess/Adapt
  51. 51. Much Work Remains To Be Done Before We Can Announce Our Total Failure To Make Any Progress
  52. 52. Next Steps?
  53. 53. Final Questions
  • NatalieStoop

    Mar. 23, 2021
  • IslamMohamed92

    Jul. 7, 2019
  • TabishRahim1

    Jul. 30, 2018
  • imtiazx1

    Jul. 28, 2018
  • MarwaAhmed102

    Mar. 7, 2017
  • NajishHussain

    Jan. 19, 2017
  • DanchemologoNgetich

    Jan. 19, 2017
  • VERONICANEWSKI

    Sep. 25, 2016
  • thantzin007

    Mar. 5, 2016
  • fezlergeorgina

    Feb. 24, 2016
  • HELLOPURPLEROSE

    Dec. 18, 2015
  • AishaAlMaeeni

    Oct. 13, 2015
  • WallStBrainTrust

    Oct. 7, 2015
  • melisamunguiaalvarez

    Aug. 13, 2015
  • mahmoudnahmed9

    Jul. 12, 2015
  • parwathi

    Jul. 4, 2015
  • kymchk

    Jun. 27, 2015
  • yojyojyoj123

    Jun. 17, 2015
  • abounasr

    Jun. 14, 2015
  • DaphneHawkinsMoss

    Jun. 13, 2015

This slide set explains what social media is, as well what a social media campaign is. It explores two of the most used social media tools and related third party apps. It identifies six BASIC steps to creating a social media campaign plan. These steps are addressed throughout the presentation. The formal steps are identified at the end as a natural segway to planning. This slide set was developed as part of a presentation to the Sonoma County Peer Outreach Coalition. The goal of this presentation was to share enough information to help the group formulate its own social media campaign, and to be knowledgeable in the tools used to support the campaign. This slide set includes: *slide notes *YouTube links to the videos used *Urls to tools mentioned *A link to a sample social media campaign plan

Views

Total views

27,630

On Slideshare

0

From embeds

0

Number of embeds

1,341

Actions

Downloads

2,995

Shares

0

Comments

0

Likes

111

×