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Rock your social media campaign! jan 18

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Bagaimana mengoptimalkan sebuah social media campaign? Dalam pdf file ini, hal tersebut dijelaskan. Menggunakan materi yang juga digunakan sebagai bahan ajar saat sharing bersama di Lesehan Digital, 18 Januari 2018.

Silahkan dibaca dan download jika berminat :)

Published in: Social Media

Rock your social media campaign! jan 18

  1. 1. LET’S ROCK YOU SOCIAL MEDIA CAMPAIGN!
  2. 2. BacaanSebentar adalah platform social, fokus menyediakan konten internet, workshop dan kelas di bidang digital marketing. Juga memberikan konten seputar tekno, film dan buku. Tujuan BacaanSebentar adalah mengajak anak muda di Indonesia untuk menggunakan internet dengan baik, juga dengan memberikan konten bebas HOAX dan bad news di internet.
  3. 3. let’s begin, shall we?
  4. 4. today menu: - the overview - what is social media campaign? - defining strategy - the journey
  5. 5. 264 juta Indonesia internet users
  6. 6. 371 juta Indonesia mobile connections
  7. 7. much wow so cool interesting *overwhelming* amazing im confuse very doge
  8. 8. what is social media campaign, btw?
  9. 9. social media campaign is the use of one or more social networks to promote your business to achieve a measurable outcome. “ “
  10. 10. CAMPAIGN OUTLINE
  11. 11. OUTLINE PROCESS START PLAN PREPARE IMPLEMENT FINISH
  12. 12. READY, SET, GO~
  13. 13. SET OBJECTIVE
  14. 14. a good social media campaign should be targeted to a specific audience with SMART objective.
  15. 15. specific measurable actionable relevant time-bound
  16. 16. “For Instagram we will share photos that communicate our company culture. We will do this by posting three photos a week. The target for each is at least 30 likes and five comments.” GOOD EXAMPLE OF S.M.A.R.T GOAL
  17. 17. EXAMPLE OF S.M.A.R.T SOCIAL MEDIA CAMPAIGN OBJECTIVE IN INDONESIA AWARENESS LEAD GENERATION SALESENGAGEMENT SOCIAL CARE
  18. 18. SET TIMELINE
  19. 19. WHY YOU SHOULD HAVE CAMPAIGN TIMELINE? PLANNING REMINDERMANAGE
  20. 20. DO AUDIT & RESEARCH
  21. 21. a good social media campaign is always about an effort to improve your own digital assets by learning on what you already done and answering audience need.
  22. 22. WHAT TO AUDIT? OWN SOCIAL MEDIA SENTIMENT ON DIGITAL KEYWORDSWEBSITE
  23. 23. WHAT YOU GET? AUDIENCE INSIGHT PLATFORM RECOMMENDA TION AUDIENCE NEED PROBLEM TO SOLVE
  24. 24. tools to use:
  25. 25. IT’S CRAFTING TIME!
  26. 26. HOW TO ROCK YOUR CAMPAIGN? INNOVATE BE DIFFERENT EMPATHY
  27. 27. WHY INNOVATION IS IMPORTANT? differentiation novelty leadership be different from competitors if you want to be stand out. the idea is always the same since nothing new under the sun, but the perspective? when you’re trying something new, you’re also presenting your followers with something novel—something they’ve never seen before. This interests most people, and makes you more memorable at the same time yes, you create something different, something new, and failed miserably. but guess what? you’ll be seen as leader in the category as your willingness to try.
  28. 28. BE DIFFERENT don’t do what other’s do break some rule simplify there’s a time when selfie contest is a thing then all of digital activity do that. so, what’s the different on it? the prize? nah. “you should post using copy + image” “don’t do activity on Twitter!” let’s break some rule and be different, since other don’t. the idea of digital is simple. the simple, the better. if you’re feeling that your campaign required some complicated journey or mechanism, let’s simplify it.
  29. 29. EMPATHY emotional driven tell stories
  30. 30. DON’T GET CONFUSED WITH PHASE~
  31. 31. COMMUNICATION PHASE AWARENESS ENGAGE CONVERT
  32. 32. CAMPAIGN PHASE PRE CAMPAIGN CAMPAIGN POST CAMPAIGN
  33. 33. TACTICAL THINGS TO DO
  34. 34. Utilizing the right platform or combination of platforms ("cross-platform" or "cross- channel") for the target audience/demographic
  35. 35. EACH SOCIAL MEDIA PLATFORM HAS IT OWN SPECIALITY known as main platform (for now) for social media since on Facebook we can get almost everything, from reach, engagement, and else. It has a big audience, big data and great ads system. instagram is the main solution for creating digital display of product or visual engaging content. it provide benefits like geo-tag, hashtag, and good organic engagement. the real time based social media, where what you can expect on this platform is its buzz, broader reach and also effective for delivering click to website. don’t forget the power of twitter hashtag!
  36. 36. Developing a strong call-to-action to get social media users involved
  37. 37. CRAFTING STRONG CALL TO ACTION DIGITAL BRAND MESSAGE DIGITAL BRAND COMMUNICATION CALL TO ACTION
  38. 38. Creating an incentive to generate engagement (i.e. promotions, giveaways, contests)
  39. 39. INCENTIVE IS NOT ALWAYS:
  40. 40. TYPE OF INCENTIVE pins, stickers, badges digital discounts promo online thank you
  41. 41. Create and curate engaging content on social media to audiences in real-time during the campaign
  42. 42. advice amaze engage give inspire tips how-to obstacle infographic did you know fun facts this or that weekly contest tag & hashtag game offers deals contests DIY pictures UGC stories STRUCTURE OF GOOD CONTENT
  43. 43. HANDLING SOCIAL MEDIA CRISIS when the crisis happens admin/brand take care of the crisis maintain the sentiment and the issues using influencer take it as learning and manage the community
  44. 44. response time be nice be good be informative
  45. 45. Cross-promoting the campaign across all social media channels and digital properties
  46. 46. CAMPAIGN social media channel online community online forum online publisher blog website digital ads influencer THE MORE PLATFORM YOU USE, THE MORE SPREAD THE CAMPAIGN
  47. 47. posting time reference
  48. 48. MEASURE, EVALUATE, ANALYZE IT
  49. 49. - Conversion Rate - Time Spent on Website - Reach - Engagement - Growth of Fans/Followers - Brand Mentions - Sentiment - Total Shares METRIC TO MEASURE
  50. 50. AUTOMATE, ENGAGE, LISTEN!
  51. 51. tools to use:
  52. 52. LET’S SIMPLIFY
  53. 53. Before - Choose your goals - Establish a timeline - Have a clear promotion strategy - Know your target audience - Choose a campaign hashtag - Set up monitoring streams - Establish your campaigns platform SOCIAL MEDIA CAMPAIGN CHECKLIST
  54. 54. During - Monitor streams for any issues, resolve them - Track mentions to judge campaign popularity - Use analytics to track your KPIs - Adjust the campaign strategy if necessary - Ensure all your tracking is functional - Engage participants - Engage the media SOCIAL MEDIA CAMPAIGN CHECKLIST
  55. 55. After - Push leads into your CRM system - Gather all your KPI metrics - Conduct a campaign retrospective - Present your retrospective to your team/superiors SOCIAL MEDIA CAMPAIGN CHECKLIST
  56. 56. thank you!

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