IPC Media owns over 60 iconic media brands including NME and would provide inspiration for a new music magazine. Bauer Media publishes over 80 brands across genres like Heat, Match, and Kerrang that could help a new magazine succeed given their experience in the music space. Rolling Stone, founded in 1967 by Jann Wenner and still led by him, focuses on music and the social issues around it, an approach that could work for a new magazine.

1. Institutions

2. IPC MEDIA
A subsidiary to TimeWarner (part
of the Oligopoly) which owns
over 60 iconic media brands
including NME which is a strong
inspiration for my own magazine.

3. Bauer Media Publishes over 80 iconic brand
names with diverse audiences
such as Heat, Match, Car,
Kerrang and Q magazine/
Very well established institution
which produces the same genre
of music magazines as mine –
would make it easier for my
magazine to become successful.

4. Wenner
Media
Founded in 1967 in San Francisco by Jann
Wenner – now based in New York
Rolling Stone was first created by
Jann Wenner in 1967, and he is
still the magazine’s chief editior.
In the first edition, Wenner wrote
that the Rolling Stone ‘is not just
about the music, but about the
things and attitudes that music
embraces.’ – an idea which I am
interested in for my own magazine
ie. Social issues.
Publishes every other week

5. Freeway Press
Inc.
Targets a more underground
audience