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How to Get Leads to your Business Website

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How to Get Leads to your Business Website

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Tips for business websites - how to test they work, 12 tips for local marketing actions to improve inbound and outbound marketing.
Presented to Grey Lynn Business Association 10 June 2016

Tips for business websites - how to test they work, 12 tips for local marketing actions to improve inbound and outbound marketing.
Presented to Grey Lynn Business Association 10 June 2016

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How to Get Leads to your Business Website

  1. 1. How to Get Your Website Bringing Leads
  2. 2. What do your want your website to do? 1. Get found in natural search 2. Answer questions 3. Bring in enquiries 4. Get prospects to reveal their identity 5. Showcase expertise In Summary = Shortcut YOUR time to signing up a new client
  3. 3. 3 Tests to do NOW to see how your website is performing
  4. 4. 3 ways to test your website Firstly see how it performs in Hubspot’s Website Grader tool https://website.grader.com/
  5. 5. 3 ways to test your website WooRank tool (Chrome Extension) https://www.woorank.com/en/p/developers
  6. 6. 3 ways to test your website Page Analytics (Chrome Extension) https://chrome.google.com/webstore/detail/page-analytics-by-google/ NOTE you must be signed into your Google Analytics simultaneously.
  7. 7. 3 More Google-specific tools which can help improve
  8. 8. Improve the appearance of your site Google looks at 4 aspects of your site • words • pictures • video • maps
  9. 9. Here’s a problem in Google Search I search for “Ray White Parnell” and the Newmarket office shows up top in search….. all their phone calls are going to the WRONG place.
  10. 10. How to edit display listings in Google Search • Register your site in Google My Business • https://business.google.com/ • Get verified • Link Analytics, Maps, YouTube, Reviews, G+
  11. 11. Edit and update the information Tips for editing • Short description of the firm • One-line about services • How to contact you - hyperlink
  12. 12. Google Analytics is your friend Once you have a Google Analytics account for your website Also get a Search Console account and ‘associate’ them You will need a sitemap (ebook explains how - link on last slide) Benefits 1. Display search insights inside Analytics 2. Manage how Google displays your information in ‘sitelinks’
  13. 13. Edit your sitelinks Page Priority Levels • Sitemap determines hierarchy • Same level = different priorities • Switch these around based on your needs
  14. 14. 10 Local Marketing tips 1.Set up Google My Business account 2.Key words - ensure city/ town / suburb / state or county are all included in meta data 3.Directory listings - Get yourself listed on free and paid sites. If you can afford a small spend www.brightlocal.com is worthwhile 4.Use Facebook local targeting for advertising / brand building 5.Set up Google Alerts for key phrases in the news that could allow you to comment / contact / build a mailing list 6.Join the local Business Associations and contact all the relevant local business members 7.Go to Networking events 8.Get happy customers to write Testimonials on Google My Business, Also reproduce them on your website 9.Use media relations to get articles in local newspaper, local radio, local newsletters, (check out Yahoo Groups for local lists) 10.Ask for Referrals - by sending two business cards with your invoice 11.Make specific requests for Social Sharing via your accounts 12.Surprise and delight the customer - e.g. pay it forward
  15. 15. Did that work? How did your business website perform in your tests? Learn how to do it yourself with our free ebook Get My Website Working For Me http://creativeagencysecrets.com/get-my-website-working-for-me/ If you need help to change anything for your business - get in touch. We can do these changes within 3 days for you. Better fixed than sorry! Rebecca Caroe rebecca@creativeagencysecrets.com

Editor's Notes

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    Finda
    Hudson Kasper
    Slight Lala & Co
    Localist
    Yellow
    Peter Harris
  • 16 listings before negative

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