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Getting more from Google Analytics

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Getting more from Google Analytics

  1. 1. Getting more from Google Analytics Seamus Morley Find50 Marketing www.find50-marketing.co.uk Twitter: @find50
  2. 2. Advanced Segments • Where do visitors come from ? – Organic/SocialMedia/Grant PPC, Display Ads... • Where did they go on the site ? – Top Pages/Site Sections/Return Visits • What did they complete? – Downloads/SignUps/ beware site-wide averages
  3. 3. C Arjen van den Broek Goals Measuring Success Ecommerce Site > £/£/£ Content Site > `more visits staying longer` > Time on Site/ > BRate/PagesVisit > Market Share ? Multi-Channel Funnels – who contributed ?
  4. 4. GA - GOALS Multi-Channel Funnels
  5. 5. Intelligence Events • `Unknown unknowns` • Custom • Automatic
  6. 6. GA - Three key features • Advanced Segments • Goals • Intelligence Events • Actionable data • Measuring site success • Find `unknown unknowns`
  7. 7. For more follow me on Twitter:@find50. First 3 new followers will get a free web site review/ consultation. Presentation plus notes available at: www.find50-marketing.co.uk Comments/feedback welcome at: seamus@find50-marketing.co.uk

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