Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

21 DIY to Local Internet Marketing By Jason Weaver Organizer of IWMM


Published on

21 DIY to Local Internet Marketing By Jason Weaver Organizer of IWMM

Published in: Education
  • Be the first to comment

  • Be the first to like this

21 DIY to Local Internet Marketing By Jason Weaver Organizer of IWMM

  1. 1. 21 DIY TO INTERNETMARKETING -By Jason Weaver Organizer of the Idaho WebMarketing Meetup
  2. 2. PPC / SEO / MAPS
  3. 3. Quality / Relevance / Trust“Google exists to provide the world’s best Internetsearch experience. Google accomplishes this formillions of users daily by delivering a powerful, fast, andeasy way to find the most relevant informationavailable…” -Google
  4. 4. Be On Page 1 v
  5. 5. 79 Local Search RankingFactors
  6. 6. Your Business Identity N. Name A. Address P. Phone Number “Do not create a listing or place your pin marker at a location where the business does not physically exist. P.O. Boxes are not considered accurate physical locations.” – Google Places Guidelines
  7. 7. Your Business Identity - Tips Have a business address near where you do business Don’t use a P.O. box. If you don’t have a physical location use your home, shared office or rented mail box with street number. Don’t move. But if you do clean up your N.A.P.
  8. 8. Understand Online Customers Keyword Tool: Research Tools: to-do-online-research-for-your-brand
  9. 9. Understand Online Customers
  10. 10. Understand Online Customers -Tips Map the keywords to existing page or create new pages  keyword + location = geo keyword Start by create pages for each category of products Optimize SEO on those pages – I like SEOMoz on page grader, Free 45 day trial Build out the locations you serve
  11. 11. Get More Online BusinessThere is only 2 ways to get more business online1. Get in front of more people2. Or catch more already seeing youBecome Awesome + Get in Front of Your Target= Success Online
  12. 12. BecomeAwesome
  13. 13. Pest Control – 24% ConversionRate
  14. 14. Awesome Landing Pages
  15. 15. Sponsor / Member Badges
  16. 16. Sponsor / Member Badges
  17. 17. A/B Testing
  18. 18. A/B Testing
  19. 19. Become Awesome - Tips Have clear calls to action (Phone Number, Buttons, Forms) Have a clear message which is the most compelling message you can think of Include – see perfect landing page:  Trust symbols  Pictures of staff  Testimonials  Review links  Map  Relevant local information Put the sponsor or member badges on your website A/B test when possible
  20. 20. Get More Eyes byTrack Everything
  21. 21. Track Everything & Focus onKPI’s Web traffic Web form submissions Phone calls Spend on advertising Direct emails Value of a sale
  22. 22. Track Everything & Focus onKPI’s a-direct-mailer-vs-website-leads
  23. 23. Track Everything & Focus onKPI’s a-direct-mailer-vs-website-leads
  24. 24. Track Everything & Focus on KPI’s- Tips Start tracking everything (I compile it all in Google Docs) Use this to empower you to find more channels to bring in more visitors (Google PPC, Facebook, ect…) Make improvements at every level Admit you might need a new website, marketing team, or a better you
  25. 25. Links & Citations
  26. 26. Links & Citations – Google+Local
  27. 27. Links & Citations
  28. 28. Links & Citations tools-methods
  29. 29. Links & Citations - Tips Have a Google+ Local Page Write a review for another business Get listed everywhere it matters to your industry & local ranking geo
  30. 30. Reviews – Do This
  31. 31. Reviews – Sustainably Plan1. Ask for a review2. Gain customer contact information3. Provide the easiest way for leaving a review possible reviews-testimonials
  32. 32. Reviews - 5 Biggest Mistakes1. Posting reviews for others or hiring a company to do this for them2. Asking for a review but not making it easy3. Not responding to reviews bad or good4. Trying to incentivize reviews5. Never asking for a review reviews-testimonials
  33. 33. Reviews - Emails
  34. 34. Reviews - Website
  35. 35. Reviews - Tips Hug Obama if you dare Implement sustainable plan to get reviews from real people in your area at their home
  36. 36. Who to Follow – Local Help Three Ways to Learn Internet Marketing Personal Blog Idaho Web Marketing Meetup Blog
  37. 37. Free 30 Minute Consolations 208-932-1714
  38. 38. Questions