Digital marketing and Employee Advocacy
•
0 likes•162 views
Ray Hiltz gives a presentation in the offices of Image24 that provides an overview of his role as Director of Digital Marketing. As well, he explains the importance of acknowledging the transparency with which companies now operate due to social media. He also addresses the need to nurture company advocates.
Recommended
More Related Content
Viewers also liked
Viewers also liked (17)
Similar to Digital marketing and Employee Advocacy
Similar to Digital marketing and Employee Advocacy (20)
Recently uploaded
Recently uploaded (20)
Digital marketing and Employee Advocacy
- 1. Digital Marketing 101 Or What Does Ray Actually Do?
- 2. Moncton NB 1951 Begins growing up process
- 3. Moncton NB 1951 Begins growing up process Toronto 1971 Life upon the wicked stage.
- 4. Moncton 1951 Begins growing up process Toronto 1971 Life upon the wicked stage. Restaurants 1988 Growing up continues.
- 5. Hamilton 1983 - 1988 Peak production: Four children plus... Kristopher Erica Aaron Zack
- 6. Spinoffs - 2 Grandchildren Liam & Tomas (so far)
- 7. Montréal 2010 - Social Media Marketing Consultant
- 9. A - “The action of promoting and selling our service.” Q - What is marketing? Q - Isn’t it the same thing as advertising? A - “No. It’s not.”
- 10. Advertising is one part of marketing. It’s the part that falls under PROMOTION That also includes: SALES PUBLICITY BRANDING
- 12. PROMOTION Internet advertising, PPC, (Google Ads) social media ads Inbound marketing: content, influencer, social media Traditional advertising: television, radio, and print Networking - Participation in trade shows and other events Direct marketing: telemarketing, mail & e-mail Local marketing: Signage and listings in directories
- 14. So, here’s what I do... Manage our online presence: - (Owned) Website, Branded Sponsorships, Emails* - (Earned) - Recommendations, Mentions, Reviews* - (Paid) - PPC, SEM, Social Media Marketing * Owned and Earned are the most trusted ad formats.
- 15. “But Ray... I’m not a marketer. What does this have to do with me?”
- 16. Company walls are now windows. As open kitchens allow us to see how our food is prepared, open companies welcome us to engage with the people behind the brand. There are many ways people can peek inside our windows.
- 17. Social Media - Facebook, Twitter, LinkedIn, Google Reviews - Google, Yelp, Foursquare, Facebook Content - Blogs, White papers, mentions, Newsletters
- 18. We are all marketers. We are all advocates.
- 19. How to be an employee advocate. - Check in. Add an observation, insight or photo. - Encourage friends to leave an online review - Follow Image24 on Twitter, LinkedIn, Facebook & share
- 20. How to be an employee advocate. - Share news events i.e. awards, new artwork, good experience with client (no names, please) - Volunteer to write a post about your experience or a subject that could help someone.