How I Use Soc Media for Marketing - TIVA panel

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Looking for a way to use social media in your marketing? See my process. This is from my presentation on an excellent panel at TIVA. I learned a great deal as well.

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How I Use Soc Media for Marketing - TIVA panel

  1. 1. Leveraging social networking in your business marketing
  2. 2. So, do you like to market?
  3. 3. Difference between marketing & sales?
  4. 4. Not everyone needs to market <ul><li>those that want to stay below the radar </li></ul><ul><ul><li>my nephew the asphalt specialty guy </li></ul></ul><ul><li>those who are in demand </li></ul><ul><ul><li>community colleges </li></ul></ul>
  5. 5. But most of us DO NEED to market! <ul><li>lots of competition </li></ul><ul><li>need to “add value” to perceived commodity </li></ul>
  6. 6. So what is the goal of social media marketing? <ul><li>Raise awareness of you and your services </li></ul><ul><li>Establish yourself as a “go-to” person </li></ul><ul><li>Drive traffic to your website </li></ul>
  7. 7. So what is the goal of social media marketing? <ul><li>Raise awareness of you and your services </li></ul><ul><li>Establish yourself as a “go-to” person </li></ul><ul><li>Drive traffic to your website </li></ul><ul><li>If direct sales $$ come from it, great, but that’s not the final determiner of success of soc media </li></ul>
  8. 8. So, do you like to market?
  9. 9. www.ActionPlan.com www.AskTheHeadhunter.com
  10. 10. <ul><li>“ It’s not about me, it’s about you.” </li></ul><ul><li>“ You just gotta have fun.” </li></ul>Common Themes
  11. 11. <ul><li>Ways of Marketing: </li></ul><ul><ul><li>referrals </li></ul></ul><ul><ul><li>phone calls </li></ul></ul><ul><ul><li>networking events </li></ul></ul><ul><ul><li>mailings (newsletters, postcards, brochures, etc.) </li></ul></ul><ul><ul><li>e-mails </li></ul></ul><ul><ul><li>website </li></ul></ul><ul><ul><li>blogs </li></ul></ul><ul><ul><li>e-zines </li></ul></ul><ul><ul><li>social media </li></ul></ul>
  12. 12. <ul><li>Ways of Marketing: </li></ul><ul><ul><li>referrals </li></ul></ul><ul><ul><li>phone calls </li></ul></ul><ul><ul><li>networking events </li></ul></ul><ul><ul><li>mailings (newsletters, postcards, brochures, etc.) </li></ul></ul><ul><ul><li>e-mails </li></ul></ul><ul><ul><li>website </li></ul></ul><ul><ul><li>blogs </li></ul></ul><ul><ul><li>e-zines </li></ul></ul><ul><ul><li>social media </li></ul></ul>
  13. 13. <ul><li>Ways of Marketing: </li></ul><ul><ul><li>referrals </li></ul></ul><ul><ul><li>phone calls </li></ul></ul><ul><ul><li>networking events </li></ul></ul><ul><ul><li>mailings (newsletters, postcards, brochures, etc.) </li></ul></ul><ul><ul><li>e-mails </li></ul></ul><ul><ul><li>website (this is goal!) </li></ul></ul><ul><ul><li>blogs </li></ul></ul><ul><ul><li>e-zines </li></ul></ul><ul><ul><li>social media </li></ul></ul>
  14. 14. <ul><li>Ways of Marketing: </li></ul><ul><ul><li>referrals </li></ul></ul><ul><ul><li>phone calls </li></ul></ul><ul><ul><li>networking events </li></ul></ul><ul><ul><li>mailings (newsletters, postcards, brochures, etc.) </li></ul></ul><ul><ul><li>e-mails </li></ul></ul><ul><ul><li>website (this is goal!) </li></ul></ul><ul><ul><li>blogs (the engine!) </li></ul></ul><ul><ul><li>e-zines </li></ul></ul><ul><ul><li>social media </li></ul></ul>
  15. 15. <ul><li>Striving for the “Holy Grail” of Website: </li></ul><ul><ul><li>SEO (search engine optimization) the “Bot” or “Spider” </li></ul></ul><ul><ul><ul><li>key words </li></ul></ul></ul><ul><ul><ul><li>overall traffic </li></ul></ul></ul><ul><ul><ul><li>robust site </li></ul></ul></ul><ul><ul><ul><li>frequency of new content </li></ul></ul></ul><ul><ul><ul><li>links from other sites </li></ul></ul></ul>
  16. 16. A little history . . .
  17. 17. A little history . . . Once upon a time, There was a new sales guy, Whose company had a website . . .
  18. 18.
  19. 19. And a very nice website it was, But the new sales guy Needed to move fast, and grow fast. What to do?
  20. 20. <ul><li>Initial Thoughts: </li></ul><ul><li>Make a low-cost yet effective e-mail campaign that was sustainable </li></ul><ul><li>Decide what to “give away” besides a discount </li></ul><ul><ul><li>Info? </li></ul></ul><ul><ul><ul><li>But could I compete with e-newsletters? </li></ul></ul></ul><ul><ul><li>Humor & Quirkiness! </li></ul></ul>
  21. 21. “ Mindy Mail”
  22. 22.
  23. 23.
  24. 24. Then I wanted to go to the next step . . . make my own website <ul><li>“ added value” resource </li></ul><ul><li>follow: </li></ul><ul><ul><li>“ It’s not about me . . .” </li></ul></ul><ul><ul><li>“ It’s gotta be fun” </li></ul></ul>
  25. 25. www.reflectiondigital.com
  26. 26.
  27. 27.
  28. 28. David Ryan’s Social Media Marketing Process
  29. 29. THE BLOG IS THE ENGINE!
  30. 30. THE BLOG IS THE ENGINE! <ul><li>What to write about? </li></ul><ul><li>What are clients asking? </li></ul><ul><li>Tech updates </li></ul><ul><li>Marketing thoughts </li></ul><ul><li>If not an expert, be a reporter </li></ul><ul><li>Promo clients </li></ul><ul><li>Get others to be contributors </li></ul><ul><li>Observations </li></ul>
  31. 31.
  32. 32. Early e-zines
  33. 33.
  34. 34. Current e-zine
  35. 35. (notice transformation of Mindy Mail)
  36. 36.
  37. 37. David Ryan’s Social Media Marketing Process
  38. 38.
  39. 39. TweetDeck
  40. 40.
  41. 41.
  42. 42. David Ryan’s Social Media Marketing Process Now, some supplementary activities . . .
  43. 43. But what if you don’t have a website? X ger mail
  44. 44. Networking Events & Follow-up
  45. 45.
  46. 46.
  47. 47.
  48. 48.
  49. 49. SocMedia Tools I’m still checking out . . . YouTube Facebook or MySpace NOT Podcasts
  50. 50. [email_address] www.videolabs.net David Ryan [email_address] Valerie Yoscak

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