Graeme Lipschitz Co Founder Wonderland Collective

1. Communicating with Impact
Graeme Lipschitz
Co Founder
Wonderland Collective
7 March 2019

2.
Communicating with Impact
Graeme Lipschitz, Co Founder
Wham!

3. About us
Communicating the
Impact of World Changers

4. Forecasts & the future
– Anne Morrow Lindbergh
“Good communication is as stimulating
as black coffee, and just as hard to
sleep after.”

7. Forecasts & the future
An effective strategy is
a success story
told backwards
- Drake

8. Communicating with Impact
Positive Outcome = why, how, what
+
whom, their why, & how to do it.

9. Goals and Values
Graeme wants to…
End Poaching
Stop Ocean Plastic
Stop Racism
Graeme is committed to…
An equitable society
Managing Waste
Sources of Information
Books: Thinking Fast and Slow
Magazines: Wired / Fast Company
Blogs/Websites: Medium / Buzzfeed
Conferences: SXSW
Challenges & Pain Points
Graeme is challenged with…
Who to actually support
Looking after the environment
Knowing he’s making a difference
Graeme’s pain points are…
How to support
His carbon footprint
His consumerism
Objections & Role in Purchasing
Process
There are so many companies out
there, how do I know you’re
making a difference?
Communicating with Impact

10. This is how Charity:Water does responsive design well and
achieves greatness across all of their digital platforms.
Communicating with Impact

13. The results speak for themselves:
Commitment from the Russian Government to the world’s largest
Marine Protected Area in the Ross Sea;
2018 Ocean Awards: Campaign of the Year;
528 km swim along the length of the English Channel prompted
the creation of a Sky TV documentary and calls from the UK
government for the world to protect 30% of the oceans by 2030.
Communicating with Impact

14. Thank You
graeme@wonderland.global
Second Home, 68-80 Hanbury Street, London E1 5JL
wonderland.global