1. TWLOHA is a nonprofit founded in 2006 by Jamie Tworkowski dedicated to presenting hope and finding help for people struggling with depression, addiction, self-injury, and suicide through social media outreach and merchandise sales. 2. It undertakes social responsibility by using values of love, hope, courage, and community to connect with youth and address the rising rates of depression and suicide. 3. People can get involved by buying merchandise, promoting TWLOHA's message, interning, or joining campus chapters to exceed social performance expectations.

1. TWLOHA

2. About TWLOHA
 Mission Statement
 To Write Love on Her Arms is a non-profit
movement dedicated to presenting hope and
finding help for people struggling with
depression, addiction, self-injury and
suicide. TWLOHA exists to encourage,
inform, inspire and also to invest directly into
treatment and recovery.

3. History
 Founded by Jamie Tworkowski in March
2006
 After his friend Renee Yohe was turned
down from rehab
 Founding story took place over five days
as they cared for their friend, with music,
coffee and cigarettes
 Originally sold t-shirts to fund Yohe’s
treatment

4. Mental Health Statistics
 121 million people worldwide suffer from
depression
 18 million of those are in the US
 2/3rds of those never seek treatment
 Untreated depression is the number one
cause of suicide, which the 3rd leading cause
of death among teens
 Only 1/10 people who need alcohol and drug
treatment get the help they need
 Someone commits suicide every 40 seconds
 1/3 people each year have mental illness

5. Good Corporate Citizenship
1. A term used to
describe a company's
role in, or
responsibilities towards
society

6. TWLOHA’s Values
From TWLOHA- Creighton’s website

7. Love
 “Love is the
movement”
 “Rescue is possible”
 “Not leaving others
all alone. Believing
other stories matter.
Hope for others.
Hope for change.”

8. Hope
 “Believing you are
not alone. Believing
your story matters
and is not over.
Believing the world
can change.”

9. Dream
 “Imagination. Vision.
Seeing things before
they're built. Daring
to believe your
hopes. Permission
to follow a hopeful
suspicion.”

10. Vision
 “The vision is that community
and hope and help would
replace secrets and silence.
 The vision is people putting
down guns and blades and
bottles.
 The vision is that we can
reduce the suicide rate in
America and around the
world.
 The vision is that we would
learn what it means to love
our friends, and that we would
love ourselves enough to get
the help we need.

11. Courage
 “Facing fears that
keep us stuck.
Raising your hand
for help. Breaking
the cycle of shame.
Fighting a stigma
that feels like a
giant. Getting help
for the first time.
Asking a difficult
question. Helping,
not fixing.”

12. Sensitivity
 “Understanding our
ability to hurt others.
Understanding what
it feels like to be
hurt. Familiar with
the ways people are
often hurt.
Willingness to try not
to hurt them.”

13. Community
 “Life lived together.
Sharing the whole of
who we are.
Working, playing,
eating, learning.
People who really
know you - to know
and be known. To
care for others and
allow them to care
for you.”

14. Hospitality
 “Inviting outsiders to
the inside. Treating
strangers like
friends. Expanding
our idea of home to
include spaces far
beyond the
structures we
inhabit. Going
beyond a need to
meet a desire.”

15. Good Corporate Citizenship
2. Undertakes sound
social responsibility by
applying values

16. Using the Values
 Use social media to
connect to this
generation of youth
and young adults
 Essential for any
organization today

17. Successful Social
Movement
 Positive message
 Good cause
 Relevant
○ Connect to young
adults
○ Depression rates on
the rise.
 Predicted that suicide
rates will increase to
1 every 20 seconds
by 2020

18. Social Networks
 Use the internet
 Music
 Bands
 Van’s Warped Tour
booth
 YouTube

19. Positive Message
 Works to help
decrease the stigma
around mental
health and suicide
 Opens the doors for
discussions

20. Good Corporate Citizenship
3. Social performance
exceeding
expectations by having
ways to get involved.

21. Get Involved
 Within TWLOHA
 Buy merchandise
 Promote
 Join Active Minds on
campus
Chris Golson Fine Photography©

22. Within TWLOHA
 Internship
 Street Team
 High School
Storytellers
 University Chapters

23. Mercyhurst Active Minds
 Write Love Day
 Potential for U-
Chapter subgroup in
the future
 Stomp out the
Stigma

24. Follow on Social Sites
 Promoting among
friends

25. Good Corporate Citizenship
1. A term used to describe a company's
role in, or responsibilities towards society
2. Undertakes sound social responsibility
3. Social performance exceeding
expectations

27. Thank You!

28. Resources
 "To Write Love on Her Arms." Behind the
Brand. Apr. 2011. Web. 10 Feb. 2012.
<http://www.gobehindthebrand.com/>.
 "Values." Web log post. TWLOHA-Creighton.
Oct. 2011. Web. 10 Feb. 2012. <http://twloha-
creighton.blogspot.com/p/values.html>.
 "Vision." To Write Love on Her Arms. 2012.
Web. 10 Feb. 2012. http://Twloha.org
 "What Is Corporate Citizenship? Definition and
Meaning." BusinessDictionary.com. 2012.
Web. 10 Feb. 2012.
http://www.businessdictionary.com/definition/c
orporate-citizenship.html.