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Our Changing Media World - What It Means for Nonprofit Audiences


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This is a keynote presentation I gave last week in West Virginia to 100 nonprofit leaders. I examine the changing media landscape and how to reach different audiences with your message using social media.

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Our Changing Media World - What It Means for Nonprofit Audiences

  1. 1. Backyard Revolution: Ideas and Inspiration for Building Local Support Sam Davidson –
  2. 2. Years it took to reach a market audience of 50 million: Radio: 38 Years TV: 13 Years Internet: 4 Years iPod: 3 Years
  3. 3. 2 Years
  4. 4. Newspaper Readership
  5. 5. Newspaper Readership
  6. 9. 96% of Generation Y belongs to a social network.
  7. 10. If Facebook were a country, it would be the fifth largest in the world.
  8. 11. MySpace would be tenth. Twitter would be 60 th .
  9. 12. 1 out of 8 couples who married last year met online.
  10. 13. 1 in 6 college students takes at least one class online.
  11. 15. “ We are the third place in the lives of millions of our customers. We are the coffee that brings people together every day around the world to foster conversation and community.”
  12. 16. A revolution is a movement that has become mainstream.
  13. 17. More people doing more things that become a way of life.
  14. 19. To start a revolution, people must believe the unbelievable, do the unimaginable, and be the impossible.
  15. 20. strangers friends donors loyal donors advocates People:
  16. 21. How wonderful it is that nobody need wait a single moment before beginning to improve the world. -Anne Frank Believe the unbelievable:
  17. 22. Believe the unbelievable: Turn strangers into friends
  18. 23. In this life we cannot do great things. We can only do small with great love. things -Mother Teresa Do the unimaginable:
  19. 24. Do the unimaginable: Turn friends into donors
  20. 25. Everyone can be great because anyone can serve. -Martin Luther King, Jr. Be the impossible:
  21. 26. Be the impossible: Turn donors into advocates
  22. 27. Monitor the conversation
  23. 28. Listen to the conversation
  24. 29. Participate in the conversation
  25. 30. Shape the conversation