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The Power of IdeasMy ‘Waste Less’
‘Share More’
Journey
Presented to RECYCLING WEBINAR
Jacquie Ottman
June 1, 2017
Dumpster diver, age 4
Green Marketing Expert
since 1989
Now‘NYC Zero Waste
Influencer’
Author of 5 books,
working on a 6th...
Jacquie Ottman
Questions, Questions, Questions
What does a resource-efficient
lifestyle that people want to live
look like?
…a global community living‘resource-fully’ today
Conversations and Co-Creation
for Sustainable Living
WeHateToWaste.com
What I’m Doing to Promote Sharing
How to Measure Success
How to Measure Success?
Recycling rate? And/Or…
Reuse Index % consumption that represents used versus new?
How to Measure Success?
Recycling rate? And/Or…
Product Longevity Index How long does a typical ‘basketful’ of
products last here versus other cities?
How to Measure Success?
Recycling rate? And/Or…
Sharing Index % of products used in a household over the
course of a year are not owned but shared, borrowed, etc.?
How to Measure Success?
Recycling rate? And/Or…
Connectedness Index # of our neighbors each of us interacts
with over the course of a month?
Contact me
Jacquie Ottman
JAOttman @ Green Marketing. Com
212 879 4160
We Hate To Waste.com
Copyright © 2017 J. Ottman Consulting, Inc.
No part of this presentation may be photocopied,
transmitted or distributed without permission.
Why I’m Excited About Sharing
Reduces Waste
Enhances community
Saves money/ Promotes economic resilience
Conducive to Cities (70% of global Pop’n)
--Promotes waste?? (buying other things??)
Why I’m Excited About Sharing
Roots in America yet Millennial-friendly
Pot-luck suppers – Leftover Pooling
Maker Movement
Sharing Economy facilitated by digital tech
Growing interest in buying secondhand/pre-
owned, vintage
Cities, co-housing
‘Less is more’mentality
Why I’m Excited About Sharing
Businesses Looking for New Business Models
Second hand /pre-owned
Sharing Economy, Renting
Why I’m Excited About Sharing
Governments Looking for New Solutions
Stop N Swaps – cuts down on waste; enhances
economic resilience
Community reduces social isolation, enhances
security, promotes
How To Get Folks Excited about Sharing
Benefits can sell itself
– Who doesn’t like free stuff?
Saves money
New ways to interact, social occasions
New business models
New ways to get access to stuff you might not normally
be able to access/ afford
'Waste Less, Share More' Journey
'Waste Less, Share More' Journey
'Waste Less, Share More' Journey
'Waste Less, Share More' Journey

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'Waste Less, Share More' Journey

  • 1. The Power of IdeasMy ‘Waste Less’ ‘Share More’ Journey Presented to RECYCLING WEBINAR Jacquie Ottman June 1, 2017
  • 2. Dumpster diver, age 4 Green Marketing Expert since 1989 Now‘NYC Zero Waste Influencer’ Author of 5 books, working on a 6th... Jacquie Ottman
  • 3.
  • 4. Questions, Questions, Questions What does a resource-efficient lifestyle that people want to live look like?
  • 5. …a global community living‘resource-fully’ today Conversations and Co-Creation for Sustainable Living WeHateToWaste.com
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16. What I’m Doing to Promote Sharing
  • 17.
  • 18.
  • 19.
  • 20.
  • 21. How to Measure Success
  • 22.
  • 23. How to Measure Success? Recycling rate? And/Or… Reuse Index % consumption that represents used versus new?
  • 24. How to Measure Success? Recycling rate? And/Or… Product Longevity Index How long does a typical ‘basketful’ of products last here versus other cities?
  • 25. How to Measure Success? Recycling rate? And/Or… Sharing Index % of products used in a household over the course of a year are not owned but shared, borrowed, etc.?
  • 26. How to Measure Success? Recycling rate? And/Or… Connectedness Index # of our neighbors each of us interacts with over the course of a month?
  • 27. Contact me Jacquie Ottman JAOttman @ Green Marketing. Com 212 879 4160 We Hate To Waste.com
  • 28. Copyright © 2017 J. Ottman Consulting, Inc. No part of this presentation may be photocopied, transmitted or distributed without permission.
  • 29. Why I’m Excited About Sharing Reduces Waste Enhances community Saves money/ Promotes economic resilience Conducive to Cities (70% of global Pop’n) --Promotes waste?? (buying other things??)
  • 30. Why I’m Excited About Sharing Roots in America yet Millennial-friendly Pot-luck suppers – Leftover Pooling Maker Movement Sharing Economy facilitated by digital tech Growing interest in buying secondhand/pre- owned, vintage Cities, co-housing ‘Less is more’mentality
  • 31. Why I’m Excited About Sharing Businesses Looking for New Business Models Second hand /pre-owned Sharing Economy, Renting
  • 32. Why I’m Excited About Sharing Governments Looking for New Solutions Stop N Swaps – cuts down on waste; enhances economic resilience Community reduces social isolation, enhances security, promotes
  • 33.
  • 34. How To Get Folks Excited about Sharing Benefits can sell itself – Who doesn’t like free stuff? Saves money New ways to interact, social occasions New business models New ways to get access to stuff you might not normally be able to access/ afford