A website without comments, reviews or

1. Moderate comments
like a ninja
Or how to kill the idiots quietly.
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2. WARNING:
Although Ninja’s are silent-
this presentation contains language
unsuitable for family gatherings.
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3. WARNING:
Although Ninja’s are silent-
this presentation contains language
unsuitable for family gatherings.
[unless your dad was
George Carlin, R.I.P.]
FRAK!
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4. My ninja credentials:
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5. My ninja credentials:
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6. My real ninja credentials:
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7. My real ninja credentials:
The city of Dayton, Ohio, learned that lesson the hard way
in 1997, after it was sued by a man who’d been kicked out
of a public commission meeting for wearing a ninja mask.
An appeals court ruled in favor of the ninja, finding that his
menacing attire was a protected form of speech this
despite the fact that everyone knows ninjas don’t talk.
SEPT 2010, PG 54 http://goo.gl/t1vU
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8. Why comments?
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9. Why comments?
But every time we've had an explosive thread on Pet
Connection, for example, the commentary has deepened
and enriched the original post. It's given the bloggers an
opportunity to refine our arguments, to stretch the
parameters of our thinking, to change our readers' minds,
or even, perhaps most valuably, our own.
“Real blogs allow comments” http://goo.gl/V9OQ
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10. Why no comments?
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11. Why no comments?
For most sites, though, comments are worse than useless.
The anonymity of the Internet inspires hit-and-run attacks,
unintelligible ramblings, and truckloads of spam. I believe
that comments are evil by default, and the sites above that
seem to have healthy communities are blessed flukes.
“Why I Don’t Allow Comments, and More on Everything Buckets”
http://goo.gl/8mmb
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12. COMMENTS
ARE USER
GENERATED
CONTENT
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13. COMMENTS
ARE
CURRENCY
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14. COMMENTS
ARE
CURRENCY
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15. Without reviews Amazon
would be just another
bookstore...
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16. Without reviews Amazon
would be just another
bookstore...
Amazon wants your opinions to be heard
We want customers to get the information they need to
make smart buying choices, and we'd love to have your
help doing that. As an Amazon customer, you can submit
written or video reviews for items listed on Amazon.com.
We encourage you to share your opinions, both favorable
and unfavorable.
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17. Meet Number 1 reviewers
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18. Meet Number 1 reviewers
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19. Harriet Klausner
I was an acquisitions librarian in Pennsylvania and wrote a
monthy review column of recommended reads. I found I
liked reviewing and went on to freelance after my son was
born. I have 2 dogs, a cairn and a pom, and four cats. Oh, I
have a 21 year old son and a husband who wants to but is
nowhere near retiring. I am a speed reader( a gift I was
born with) and read two books a day.
@thenextwave

20. Harriet Klausner
I was an acquisitions librarian in Pennsylvania and wrote a
monthy review column of recommended reads. I found I
liked reviewing and went on to freelance after my son was
born. I have 2 dogs, a cairn and a pom, and four cats. Oh, I
have a 21 year old son and a husband who wants to but is
nowhere near retiring. I am a speed reader( a gift I was
born with) and read two books a day.
23,017 reviews http://goo.gl/D5ed
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21. How much
would you pay
a writer for
23,017
reviews?
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22. But, Amazon reviews the
reviews...
Welcome to moderation 101
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23. Moderation
Considerations
•Barriers to commenting
•Who can comment
•Who can moderate
•Liability
•Rewarding commenters
•Cleaning up messes
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24. Barriers to commenting
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25. Barriers to commenting
•Registration
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26. Barriers to commenting
•Registration
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27. Barriers to commenting
•Registration
•Device
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28. Barriers to commenting
•Registration
•Device
•Holding comments
for moderation
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29. Barriers to commenting
•Registration
•Device
•Holding comments
for moderation
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30. Who can comment?
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31. Who can comment?
•Real names
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32. Who can comment?
•Real names
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33. Who can comment?
•Real names
•Pen names
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34. Who can comment?
•Real names
•Pen names
•Spammers
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35. Who can comment?
•Real names
•Pen names
•Spammers
•Anonymous jerks
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36. On anonymity:
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37. On anonymity:
©Jonathan Gabriel 2004, renowned Internetologist
http://goo.gl/nc53
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38. In defense of
anonymous jerks...
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39. In defense of
anonymous jerks...
The whistle blower
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40. Log in with...
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41. Log in with...
•Internal accounts
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42. Log in with...
•Internal accounts
•External accounts
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43. Log in with...
•Internal accounts
•External accounts OpenID is a decentralized
authentication protocol
that makes it easy for
people to sign up and
access web accounts.
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44. Log in with...
•Internal accounts
•External accounts OpenID is a decentralized
authentication protocol
that makes it easy for
people to sign up and
access web accounts.
@thenextwave

45. Log in with...
•Internal accounts
•External accounts OpenID is a decentralized
authentication protocol
•Services that makes it easy for
people to sign up and
access web accounts.
@thenextwave

46. Who can comment?
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47. Who can comment?
•Who do you want commenting?
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48. Who can comment?
•Who do you want commenting?
•Who do your readers want commenting?
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49. Who can comment?
•Who do you want commenting?
•Who do your readers want commenting?
@thenextwave

50. Who can comment?
•Who do you want commenting?
•Who do your readers want commenting?
@thenextwave

51. Who can comment?
•Who do you want commenting?
•Who do your readers want commenting?
@thenextwave

52. Who can comment?
•Who do you want commenting?
•Who do your readers want commenting?
WordPress Comment Rating plugin http://goo.gl/GqOP
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53. Who can moderate?
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54. Who can moderate?
•You?
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55. Who can moderate?
•You?
•Trusted readers?
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56. Who can moderate?
•You?
•Trusted readers?
•Anybody and everybody?
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57. Who can moderate?
•You?
•Trusted readers?
•Anybody and everybody?
•A paid outside service?
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58. Who can moderate?
•You?
•Trusted readers?
•Anybody and everybody?
•A paid outside service?
•Let it rip...
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59. Who can moderate?
•You?
•Trusted readers?
•Anybody and everybody?
•A paid outside service?
•Let it rip...
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60. Are you liable?
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61. Are you liable?
•Section 230 of the Communications Decency Act
http://goo.gl/DsE0
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62. Are you liable?
•Section 230 of the Communications Decency Act
http://goo.gl/DsE0
•Copyrighted material is different
http://goo.gl/qFOS
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63. Is the @$$h0le liable?
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64. Is the @$$h0le liable?
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65. Is the @$$h0le liable?
YES!
but good luck getting to him
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66. Rewarding commenters
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67. Rewarding commenters
•Let them build links (back to them- and in
comments)
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68. Rewarding commenters
•Let them build links (back to them- and in
comments)
•Let them build community
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69. Rewarding commenters
•Let them build links (back to them- and in
comments)
•Let them build community
•Let them build cred/rewards
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70. Rewarding commenters
•Let them build links (back to them- and in
comments)
•Let them build community
•Let them build cred/rewards
•Keep them informed (subscribe to comments)
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71. Cleaning up
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72. Cleaning up
Esrati is a knobhead, bonehead, dumb@ss, d@uch@bag,
and a moron
DAYTON :SHITBURG, USA
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73. Cleaning up
Esrati is a knobhead, bonehead, dumb@ss, d@uch@bag,
and a moron
DAYTON :SHITBURG, USA
Becomes...
{I am} [editors prerogative edit] a knobhead, bonehead,
dumb@ss, d@uch@bag, and a moron
DAYTON :SHITBURG, USA
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74. Why deletion isn’t
an option...
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75. Why deletion isn’t
an option...
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76. Why deletion isn’t
an option...
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77. Now more than ever,
the conversation is...
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78. Comments are the
most valuable part of
keeping the
conversation current,
correct and relevant.
Not having them is a
giant #FAIL
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79. Comments?
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80. and that’s all folks.
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81. and that’s all folks.
SDVOB HUBZone
www.thenextwave.biz
www.websitetology.com
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