Presentation slides from FLBlogCon*tent, a conference and workshop on writing.

1. USE #FLBlogContent FOR ALL
Tweeting, Instagramming, Vining, Facebooking, Pinning, Snapchatting, LinkedInning, OKCupiding, Digging, Redditting, Skyping,
GooglePlussing, Youtubing, Tumbling, Blogging, Stumbling, Foursquaring, Photoshopping, Sexting, and, once again, Tweeting.

2. USE #FLBlogContent FOR ALL
Tweeting, Instagramming, Vining, Facebooking, Pinning, Snapchatting, LinkedInning, OKCupiding, Digging, Redditting, Skyping,
GooglePlussing, Youtubing, Tumbling, Blogging, Stumbling, Foursquaring, Photoshopping, Sexting, and, once again, Tweeting.
A very special thanks to:

4. TEST TIME!
• Q1) Adam and _____ are excited that you’re here!
• me
• I
• myself
• mine
inspired by dailywritingtips.com

5. TEST TIME!
• Q1) Adam and _____ are excited that you’re here!
• me
• I!
• myself
• mine
inspired by dailywritingtips.com

6. TEST TIME!
• Q2) Later today, we will have ____ our lunch.
• ate
• eated
• eat
• eaten
inspired by dailywritingtips.com

7. TEST TIME!
• Q2) Later today, we will have ____ our lunch.
• ate
• eated
• eat
• eaten
inspired by dailywritingtips.com

8. By Mark Remy

9. TEST TIME!
• Q3) Florida Blog Con*TENT claims _____ the
premier event for Sunshine State bloggers.*
• it is
• they are
• itself is
• it be
inspired by dailywritingtips.com

10. TEST TIME!
• Q3) Florida Blog Con*TENT claims _____ the
premier event for Sunshine State bloggers.
• it is!
• they are
• itself is
• it be
inspired by dailywritingtips.com

11. Bonus Points
Premier vs. Premiere
Premiere, with an e at the end, refers to the first public
performance or showing of something, such as a movie or
play. It can be a noun or a verb—for example, a movie
premieres at its premiere.
!
Premier, without the e, is (1) an adjective meaning first in
status, and (2) a noun denoting a prime minister.
!
—SOURCE: The Grammarist—

12. Conjunction Junction
• Let’s Go Over Some Basics
• Contractions: When in doubt, spell it out.
• Speaking of spelling…
• AP style vs. everything else.
• Active Vs. Passive Voice
• Breaking the Rules

15. “I was excited to walk
into the room and see so
many cool things.”
Good, Better, BETTER Better

16. “The guy that was on
stage was funny and I
wish I knew where his
jokes came from.”
Good, Better, BETTER Better

17. Pet Peeves
• #Hashtagging #Every #Darn #Thing #You #Do
• Everything is totes amazeballs.
• Viola!
• Using “Unnecessary” Quotation Marks
• Improper Placement of Apostrophe’s
• Poor formatting and overly long posts
• Missing or incomplete sources

18. Helpful Tools
• Your RTE (rich text editor) and basic HTML
• Spellcheck!
• copyblogger.com
• problogger.net
• Purdue’s Online Writing Lab
• dailywritingtips.com
• grammarly.com

20. WORKSHOP #1
WRITER’S BLOCK
SLURPEE BRAIN FREEZE

21. WORKSHOP #1
Bust up writer’s block and create timely, dynamic content that
capitalizes on trending topics!
1. You’ll have 15 minutes.
2. Pick a headline from the next slide.
3. Think about what you want to say about it.
4. Create your own headline.
5. Write your first line or paragraph.
6. Be prepared to share your work!

22. WORKSHOP #1
Headlines:
• 50 Of The Best Kids' Books Published In The Last 25 Years
• 25 Things I’ve Learned in Business
• Teens are Going Absolutely Bananas for the New Snapchat
• 10 Habits to Avoid
• Top 20 Signs You’re Getting Old
• 5 Things I Love About Myself
Pick one, come up with a plan, write your own headline, and write
your first line or paragraph!

23. WORKSHOP #1
Adam’s choice:
• Teens are Going Absolutely Bananas for the New Snapchat
Adam’s new headline:
They should just call Snapchat “PENISPENISPENISBOOBSchat”.
Adam’s first lines:
There’s only one reasonthat Snapchat is as popular as it is with
teens (I mean, Zuckerberg offeredthem $3 BILLION. Not pesos.
DOLLARS.) and it’s because parents can’t monitor it and hell, most
of them don’t even understand it. I understand it, but that’s only
because in my teen days, I used a simpler,two-cups-attached-by-
a-string versionof Snapchat – mainly, I just tooknaked Polaroids
and mailedthem to people.

24. WORKSHOP #1
Headlines:
• 50 Of The Best Kids' Books Published In The Last 25 Years
• 25 Things I’ve Learned in Business
• Teens are Going Absolutely Bananas for the New Snapchat
• 10 Habits to Avoid
• Top 20 Signs You’re Getting Old
• 5 Things I Love About Myself
Pick one, come up with a plan, write your own headline, and write
your first line or paragraph!

25. WORKSHOP #1
Katy’s choice:
• 10 Habits to Avoid
Katy’s new headline:
One Habit to MAKE, Not Break
Katy’s first lines:
Recently, amajor news outlet publishedanarticle called"10 Habits toAvoid"andfrankly, I
have a long history withbad habits. WhenI'm feeling maxedout -- whichis, like, all the time
(can you say full time job, twoblogs, an 18-month-oldanda busy teaching schedule?) -- I catch
myself doing lots of bad things:
• chewing my nails
• holding my breath
• tapping my toe
• picking my split ends
That's just a :30 brainstorm. But I have learnedtoconquer most of those, thanks toone thing:
YOGA. It's a very goodhabit tohave.

26. WORKSHOP #1
Takeaways:
• Use trending topics and popular headlines to break down
writer’s block.
• Lick the roof of your mouth if you get a brain freeze.
• Don’t ever add Adam on Snapchat.

28. • Distinctive
• Clear
• Evocative
• Honest
• Expansive

29. • Time
• Quantity
• Reflection
• Objectivity
• Willingness
• Persistence

30. • Reflected in comments from my readers
• Collectively, audiences have good instincts
• Doesn’t make me cringe anymore
• Still requires editing after creation
• The hardest part is starting to write

31. • Gives readers insight into you
• Even corporate writing should have
personality
• More engaging
• Easier to write because it’s genuine
• Why wouldn’t you?

32. • They’re important. Don’t alienate them.
• They’re not everything. Don’t pander to them.
• Your audience will find you.
• One engaged reader > a thousandglances

33. • Don’t be trapped. It will come.
• Sometimes, just start writing.
• It’s a watched pot.
• Old content is a great teacher.
• The readers you might lose.

34. • STEPHEN KING
• DEAN KOONTZ
• J.K. ROWLING
• TOM CLANCY
• NICHOLAS SPARKS
• CHRIS BROGAN
• JENNY THE BLOGGESS
• YOU

36. WORKSHOP #2
EDITING
BOTCHED NOSE JOB

37. WORKSHOP #2
Editing can increase the potency of your message. Twitter forces
you to condense your content into 140 characters.
1. You’ll have 15 minutes.
2. Read the paragraph on the next slide.
3. Figure out the underlying theme, thesis, or message.
4. Create a tweet that successfully conveys the same messageas
the paragraph.
5. Use #FLBlogContent.
6. Be prepared to share your work!

38. WORKSHOP #2
Use #FLBlogContent and send a tweet that edits down the above
paragraph without losing the message! Be creative!
If writing is like a multi-talented,best selling band like The Beatles or The
Spice Girls, editing is John Lennon. Or Posh Spice. Editingis the
mayonnaisein the BLT that nobody talks about but everyone knows has to
be there or it won’t taste right. With good editing, a mountainbecomes
Mount Rushmore, a wet pile of clay becomes that vase they made in the
movie Ghost, a lump of coal becomes a diamond,and an unwieldy bush
becomes a cool plantsculpture that looks nothing really like a swan.

39. WORKSHOP #2
Adam’s examples:
Editing is the reasonMount Rushmore is more than just a
mountain. Writing is no different – edit until you can’t.
#FLBlogContent
Without editing, your writing is The Monkees.Strive to turn your
writing into The Beatles. #FLBlogContent
Always edit. #FLBlogContent

40. WORKSHOP #2
Katy’s examples:
Good editing can be valuable, making lumps of coal into word
diamonds. I’m punny. (BTW I firstwrote "puny" so editing FTW)
#FLBlogContent
Good writing is fine,but it’s the editing that counts. It can turn a
Spice Girls song into a Beatles hit. #FLBlogContent
Good editing turns your workfromOK to great. It’s amazing how
powerful a little subtraction can be. #FLBlogContent

41. WORKSHOP #2
Takeaways:
• Twitter is a valuable tool to learn how to edit.
• Editing makes your messagemore powerful.
• Adam thinks The Spice Girls are a good band.

44. Let’s Talk Tools
• Editorial Calendars!
• regular franchises
• look ahead to big-traffic days/topics
• research receptacles
• Post Outlines!
• Embrace the draft status!

46. Let’s Talk Tips
• Sometimes, Start With the Headline!
• Embrace the White Space!
• Create a Series!
• Work With Guest Authors!
• Trending Topics (Jump on the Big Buzz!)

47. –Lewis Carroll
Alice's Adventures in Wonderland & Through the Looking-Glass
“No, no! The
adventures first,
explanations take
such a dreadful time.”

48. Let’s Talk Technique
• Edit, Edit, Edit!
• Pictures Are Worth 1,000 Words!
• PicMonkey
• 123rf, Creative Commons
• Getty Images (embeds)
• Pinterest, Instagram
• Your Smartphone!
• Bullets, Blockquotes, Headings/Subheadings

49. Let’s Talk Titles

50. image source:
moz.com

51. How Ujjayi Breathing
and Pranayama
Can Help You De-Stress
In Through Your Nose,
Out Through Your Nose

52. Four Things to Include In
Your Next "Help, My Blog
is Broken!" Email
I Want to Help You
Help Me Help You

53. Let’s Talk Navigation
• Landing Pages
• Categories/Tags
• Navigation Bars/Menus
• Think Like a Reader
• Embrace and Reward Your Referral Sources!

54. Let’s Talk…
Questions?

56. WORKSHOP #3
EVOKING
EMOTION
Oh God, they’re making
another Meet The Fockers
Method Acting

57. WORKSHOP #3
A good writer will be able to exercise creativity and skill to evoke
any emotion from an otherwise neutral situation.
1. You’ll have 15 minutes.
2. Read the situation described on the next slide.
3. Choose one of the emotions listed.
4. Write a sentence or two that properly describes the situation
and evokes that emotion.
5. You can’t use the emotion in your description either.
6. Be prepared to share your work!

58. WORKSHOP #3
Setting:
A woman comes home fromwork,opens the door, and finds a
man in her kitchen, cooking.

59. WORKSHOP #3
Adam’s emotion: Sympathy
Adam’s example:
He stood there as she opened the door, inhaling the scent of her
favorite meal simmering on the stove. His eyes reached out to her,
and she knew in that instantthat despite the stress of looking for a
new job, despite the pregnancy, and despite the fact that she just
drove into the garage door, it was all going to be okay.

60. WORKSHOP #3
Katy’s emotion: Guilt
Katy’s example:
"Great," she thinks. "Once again, super dad is home from a full day
at work and has managed to create a meal from scratch. I mean, are
those fresh herbs I smell in the sauce?" She's lucky if she
remembers to pre-heat the oven and get the frozen pizza cooked
before all of them are ready for bed, and frankly, she's always glad
when her handsome husband beats her home from work and takes
up her mostdreaded chore (well, perhaps second to getting their
kid to take a bath). But those feelings are not a good side dish for
spaghetti with arrabiata sauce, so she pushes it aside, kisses him on
the cheek, and heads upstairs for the very best part of her day:
seeing their toddler light up when Mommywalks in.

61. WORKSHOP #3
Choose one emotion and write a few sentences describing the setting
that evoke that emotion without using the word or a variation thereof.
Setting:
A woman comes home from work, opens the door, and finds a man in her
kitchen, cooking.
Emotionsto choose from:
• Resignation
• Goofiness
• Pity
• Pride
• Befuddlement
• Relief
• Intimidation
• Jealousy
• Possessiveness
• Insecurity
• Shyness
• Fascination
• Enthusiasm
• Embarrassment
• Yearning

62. WORKSHOP #3
Takeaways:
• It only takes a few words to properly evoke the emotional
response you want in your readers.
• Happy, sad, and angry are easy emotions, but complex emotions
require a bit more subtlety.
• The Meet The Fockers movies really are terrible.

63. USE #FLBlogContent FOR ALL
Tweeting, Instagramming, Vining, Facebooking, Pinning, Snapchatting, LinkedInning, OKCupiding, Digging, Redditting, Skyping,
GooglePlussing, Youtubing, Tumbling, Blogging, Stumbling, Foursquaring, Photoshopping, Sexting, and, once again, Tweeting.

64. Mark your calendars!
FLBLOGCON:
The Florida Blogger & Social
Media Conference
Saturday, September 20th at Full Sail University
Tickets go on sale at 12:00 AM on May 17th.
Find out more at www.FLBLOGCON.com!

65. USE #FLBlogContent FOR ALL
Tweeting, Instagramming, Vining, Facebooking, Pinning, Snapchatting, LinkedInning, OKCupiding, Digging, Redditting, Skyping,
GooglePlussing, Youtubing, Tumbling, Blogging, Stumbling, Foursquaring, Photoshopping, Sexting, and, once again, Tweeting.
A very special thanks to: