The emerging digital trends are changing the way we work and live. In this slideshare, we review how these changes affect healthcare in Asia.

1. 10 DIGITAL
TRENDS
EMERGING
ACROSS ASIA
HEALTHCARE

2. INTERNET OF THINGS
No.1
‘Internet of Things’ or IoT refers to the connection of consumer devices and physical
products to the Internet via key elements such as Near-Field-Communication (NFC)
payments, embedded sensors and image recognition technology.

3. Project Silverline

4. Project Silverline
In 2012, Singtel, a Singapore
telecommunications company,
started an initiative called Project
Silverline.
Project Silverline encouraged the
public to donate old iPhones. A
suite of apps is then installed into
these iPhones and passed to
Singaporean seniors.
The apps installed are designed to
keep seniors in touch with loved
ones, maintain health and overall
well-being.

5. MOBILE ADVERTISING
REVENUE WILL CONTINUE
TO GROW
No.2
“Android phones made big gains in overall ad impressions,
but where it really counts — producing revenue for mobile advertisers
— the iOS platform is still comfortably in the lead.”
Gigaom.com, 7th Feb 2013

6. Docomo
Healthcare

7. Docomo
Healthcare
Due to advertising restrictions in
healthcare, companies have resorted
to creating useful health-related apps
for patients and healthcare
practitioners (HCP).
In 2012, Japan’s telco giant NTT
DoCoMo partnered with Omron
Healthcare to form DoCoMo
Healthcare to design, develop and
provide m-health solutions and
services.
One of the apps developed by DoCoMo
Healthcare tracks your eating and
sleeping habits, conducts initial health
checks and comes with an emergency
help button!

8. VISUAL SOCIAL MEDIA
WILL COME TO RISE
No.3
“When asked what type of posts they enjoy 46% of users said posts with photos,
28% said basic status updates, 19% preferred jokes/cartoons/memes,
and 6% prefer links to articles.” – Social Media Daily, 24th Feb 2013

9. Health Made Easy

10. Health Made Easy
Infographics makes it
easier to spread
information across
different languages
and varying
education-level.

11. Health Made Easy
… and is being shared
and discussed across
social media with the
help of platforms such
as Pinterest, Facebook,
Tumblr.

12. SOCIAL CONVERSION WILL
BECOME MORE INTEGRATED
AND MULTI-CHANNEL
No.4
Social conversion refers to the number of goals
achieved via social media channels such as
Facebook, Instagram, LinkedIn, Tumblr, etc.

13. Social Integrated
Marketing

14. Social Integrated
Marketing
Medical
brands
realise
that
they
need
to
contribute
relevant
content
to
social
networks.

15. Social Integrated
Marketing
Hospitals
such
as
Mount
Elizabeth
in
Singapore
are
using
iPhone
apps
and
Facebook
to
connect
with
poten>al
customers.

16. Social Integrated
Marketing
This
allows
them
to
keep
in
contact
with
pa>ents
at
both
local
and
regional
level
and
then
drive
traffic
to
the
website
for
booking
appointments.

17. MORE USER-FRIENDLY
MOBILE EXPERIENCES FOR
CONSUMERS
No.5
“Make it simple, make it helpful, make it help the user, then teach the users, and it might be a
success.” – Why is it important to create a user friendly interface?

18. In Asia, more
healthcare
companies are
adopting the iPad
for presentations
and detailing to
healthcare
practitioners.

19. Product
presentation
apps have
quickly
evolved.

20. Static visuals
are now in
highly
interactive
multimedia
content.
Popup references
Animated graphs User input can
customise data to
specific needs

21. THE RISE OF BIG DATA
No.6
Big data is a collection of data sets so large and complex that it
becomes difficult to process using on-hand database management
tools or traditional data processing applications.

22. Recent healthcare developments such as,
wireless health trackers and e-Detailer tracking
tools rely on big data.

23. Protection of information with
robust security is a key concern of
healthcare companies.

24. MORE PAYMENTS WILL BE
MADE ON MOBILE
No.7
NFC, short for Near Field Communication, is a short range wireless
radio-frequency identification (RFID) technology. RFID makes use of
interacting electromagnetic radio fields instead of the typical direct radio
transmissions used by technologies such as Bluetooth.

25. The adoption of Near Field
Communications (NFC) Technology
can replace physical information,
value or content with a tap of an
NFC card.

26. The InfoComm Development Authority of
Singapore has initiated an NFC rollout
plan. So the next time patients purchase
medication, they can use their NFC-
enabled phones to make payment.

27. BRAND JOURNALISM WILL
BECOME MORE COMMON
No.8
“..make content that make them want to respond back
to you..”– Scott Abel, Econtent Magazine

28. Following trends from the US, healthcare brands will start
making their presence felt on social media spaces and app
shops especially in the following websites.

29. Renren,
Sina Weibo,
Qzone and
Douban

30. VIRTUAL OWNERSHIP WILL
DOMINATE
No.9
This high usage of smart devices has prompted the creation
of digital apps and content for patients and HCPs.

31. “Almost 50% of
mobile users in the
APAC region
download a mobile
app each month” –
econsultancy.com

32. New platforms like
Spotify and Fit Bit
will be making their
way into Asia within
the next 2 years.

33. CLOUD COMPUTING WILL
TAKE OFF
No.10
Cloud computing is the use of computing hardware and
software resources that are delivered as a service over a
network such as the Internet.

34. HP’s Mobile Health (mHealth) Monitoring Solution links
mobile health monitoring devices with cloud computing.
Regular updates of patient’s health performance is
transmitted wirelessly to HCPs thereby enabling them to
detect diseases early and effectively treat them.

35. Reference
• http://econsultancy.com/sg/blog/62007-ten-digital-marketing-trends-emerging-across-apac
• http://info.singtel.com/personal/silverline/the-silverline-apps
• http://www.telecomasia.net/tag/mobile+health
• http://www.nttdocomo.co.jp/service/convenience/docomohealthcare/
• http://www.mobilevillage.com/mobile-ad-spending-growth-2013-gartner/
• http://gigaom.com/2013/02/07/in-q4-android-phones-drove-more-mobile-ad-impressions-than-iphone-for-1st-time-ever/
• http://socialnewsdaily.com/9620/visual-revolution-social-media-posts-with-photos-dominate-engagement/
• http://futurechallenges.org/local/healthcare-in-nepal-an-infographic/
• http://www.straitstimes.com/infographic/story/our-food-story-20121225
• http://www.mountelizabeth.com.sg/
• https://www.facebook.com/pages/Mount-Elizabeth-Hospital/137915002926879?fref=ts
• http://www.octaveoctave.com/mag/interface-utilisateur/high-quality-multitouch-gesture-for-devices
• http://www.ikea.com/sg/en/catalog/products/60177996/
• http://www.behance.net/gallery/Interactive-eDetailingeLearning/3796641
• http://www.zdnet.com/the-healthcare-case-for-big-data-7000006796/
• http://en.wikipedia.org/wiki/Big_data
• http://www.hpl.hp.com/news/2011/apr-jun/mobile_health-monitoring_solution.html
• http://pinterest.com/pinterestpower/healthcare-brands-on-pinterest/
• http://www.bayer.com/en/bayer-apps.aspx
• http://blogs.cisco.com/news/brand-journalism-thoughts-and-insights-from-communication-pros/
• http://www.cjr.org/the_audit/content_economics_part_1_adver.php?page=all
• http://www.hardwarezone.com.sg/feature-introduction-near-field-communication-nfc-technology/nfc-adoption-singapore-and-beyond
• http://www.singaporetravelholic.com/article.php?article_id=444
• http://www.ida.gov.sg/Collaboration-and-Initiatives/Initiatives/Store/Near-Field-Communication-NFC-Payment-and-Mobile-Services-
Initiative.aspx
• http://www.hitconsultant.net/2012/02/21/infographichealthcares-data-conundrum/
• http://en.wikipedia.org/wiki/Cloud_computing