The Complete Guide to Create an Effective Digital Marketing Strategy.pdf
Mary Padilla Promoting Your Program
1.
2.
3. What is your name ?
Where are you from ?
How much time you have in your
Literacy NJ Program?
4. 1- Introduction to marketing and tools for promotion non-profit
organization.
2 - Identify current activities promoting Literacy NJ Programs
3 -Search to create together a promotional plan for new alliances
with tutors, students and sponsors.
6. 1) Identification, selection and development of a product,
2) determination of it’s price,
3) selection of a distribution channel to reach the
customer’s place, and
4) development and implementation of a promotional
strategy
Marketing the management process through which products and
services move from concept to the customer. It includes the
coordination of four elements called the 4 P’s of marketing:
Marketing is based on thinking about the business in terms of customer
needs and their satisfaction.
7. Non-profit
organizations
The difference is the
purpose of profit marketing
is for you to buy a product or
service
The purpose of non-profit
marketing is usually to
encourage people to give of
his time, money or volunteer
service.
8. Q: How many nonprofit organizations are there in the U.S.?
A: According to the National Center for Charitable Statistics (NCCS), more than
1.5 million nonprofit organizations are registered in the U.S.
Nonprofit Organizations
•1,532,250 tax-exempt organizations, including:
•1,061,916 public charities
•102,055 private foundations
•368,279 other types of nonprofit organizations, including chambers of
commerce, fraternal organizations and civic leagues.
(Source: NCCS Business Master File 9/2015)
17. Sales Promotions
Strategic activity which uses
alliances to encourage buying a
product or service that supports
both companies.
•‘buy one get one free’ options
•seasonal discounts
•contests
•samples
For nonprofit organizations
alliances are made with different
companies in order to raise funds
as a percentage of sales.
25. Why should YOU promote your
Literacy Program?
What is important to talk about
regarding your Literacy Program?
Where and how are YOU promoting
your program?
28. What ideas do you have to improve the
promotion of your Literacy Program with
your director?
29. Ideas that we can DO together
1. Volunteer to serve as official videographer and
photographer at events.
2. Volunteer to put up a blog on the organization website
and keep it updated.
3. Share the Literacy Program newsletter via email and
link it to your blog, your videos and your organization's
social media accounts on Facebook.
4. Brainstorm with Program Director to come up with event
ideas and invite tutors, students and sponsors BUT….
5. YOU host the event!
31. How did you find your Literacy Program?
Do you know the strategies for promotion of Literacy Program in your community?
Why should you promote your Literacy Program?
How are you promoting your Literacy Program?
Where are you promoting your program?
What is important to talk about regarding your program or about literacy?
How can you help to improve the promotion of your Literacy Program?
