Wearable iot world_2016_speaker
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This presentation along with the video contains my view on Product and Strategy creation for start ups in Wearable IoT products
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Wearable iot world_2016_speaker
- 1. Wearable IoT World Labs Product Management and Strategy By Raj Ojha raj@mobilecloudlab.com www.linkedin.com/in/rajojha Founder - Mobile & Cloud Labs
- 2. Who we are ? Mobile & Cloud App Development Product & Services since 2011. End markets include FMCG, Education, Transportation, Web e-commerce platforms, F&B, Media, Finance, Sports, Music San Francisco, USA Chennai, India Mobile platform expertise in both iOS and Android. And complementing Web apps. Mumbai, India Hybrid Development Model
- 4. Entrepreneurship vs Great Product or Engineering http://bit.ly/20whEt2
- 5. Top Three reasons - 90% of Start up Fail Back to the Future! • Lack of Product or Market Fit • Lack Capital or Cash • Poor Strategy
- 6. Product Management - Business Justification • Market Size and Growth(be specific not broad) • Problem & Solution • Features to Revenue (MVP) to Roadmap Features to Revenue • Target Use Cases and Acceptance Criteria • Competitive Landscape – Value Proposition • List of 50 to 100 Customers & Customer Feedback • Domain expertise • Dependencies or Ecosystem definition for success Skills with People
- 7. Product Manager : Evolutionary vs Revolutionary Who are you? • Enabler or Tackler • CEO or Product Guy • Intuitive or Follower
- 8. Go to Market Strategy • Identify the Closest Channel to End Customer to sell your product • What/Who/How/Where are you selling/promoting/Target Market? CAC = Cost of Acquiring a Customer LTV = Lifetime Value of a Customer Find a scalable higher level of monetization than your cost to acquire customers
- 10. Offer to Start ups for MVP Mobile App Build your App for $7K in 5 Weeks/5 Features/5 Deliverables • Come with an idea in an email: We will build you an app with reusable assets • Pick a platform: iOS / Android / Web 100% Native development • Deliverables: Use Cases/Wire frames/UI Design/Test Cases/ Ready-for-submission app • APIs, if any, should be provided by you when UI design starts, we will give you definitions • Screens: iOS: iPhone 4”, 4.7”, 5.5”, (latest, latest - 1 OS) Android: You pick 3 devices & Web: Chrome, Safari, Firefox (latest, latest - 1 versions) Responsive • Software License + Cloud + Options to be paid for by the customer
- 11. Back up Slides Some info from the WWW
- 12. Product and Strategy Map
Editor's Notes
- Do read the article as it provides good insights in to the product and strategy mindset
- Others: Competition/Legal or Patent Issues/Founders Fall out
- Are you a enabler or a tackler – is someone who is continuously driving product features but more importantly adoption leading revenue after the first build I have not found a CEO and Product Guy doing the same function after the first round of product is built. Good Product folks are usually very intuitive and visionary they see the end before they begin
- Is the product a Need or a Luxury? Positioning in Target Market through E-Commerce(Consumer) or Partner(Enterprise) who is selling in that market CAC -Entire cost of your sales and marketing
- Schedule does not include AppStore / PlayStore submission Technical rejections included free-of-charge Functional rejections not in-scope Deployment / Rollout not in-scope