ISV Advanced Guide to Building a Salesforce1 Mobile App (October 14, 2014)

1. Advanced Guide to Building a
Salesforce1 Mobile App
Cliff Armstrong
William Yeh
ISV Technical Evangelist
ISV Technical Evangelist

2. Safe Harbor
Safe harbor statement under the Private Securities Litigation Reform Act of 1995:
This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of
the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking
statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service
availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future
operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use
of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service,
new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions
or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and
acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and
manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and
utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is
included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These
documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site.
Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be
delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available.
Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.

3. Mobile is the Center of the Internet of Customers
75B
connected
products
5B
smartphones
by 2017
1T
connected
Cloud sensors
4.5B
aggregated
users
Mobile
Connected
Social
Cloud
Dashboard
to our lives
Collaborate with
employees, partners,
and customers
Connect to your
data and apps
Connect to your products
and devices

4. Advanced Development for the Salesforce1 App
This session is focused on
developing for the Salesforce1
mobile app
Native and Hybrid mobile apps are
still fully supported – A new version
of mobile SDK was just published
in August 2014
https://developer.salesforce.com/mobile

5. Goals for this session
Publisher JS Deep Linking
Leverage the standard Cancel
and Submit action buttons
Use Canvas to “mobilize” an
existing application
Learn how and when
to use Deeplinking
Canvas Integration

6. Canvas
Publisher JS
Deep Linking

7. Canvas offers…
• “Smart” iFrame
• Language Independence
• JavaScript SDK
• Simplified Authentication

8. Where does Canvas fit in Salesforce1?
• Expose a Canvas app as a
Salesforce1 action
• Display a Canvas app inside a feed
item from within Salesforce1
• Display within a mobile card and
navigate within Salesforce1

9. Canvas Demo

10. Canvas
Publisher JS
Deep Linking

11. Get in on the Action!
Actions are getting more exposure
showing up front and center…
They’re now showing up in list views
And on the new Action Bar

12. Cancel and Submit
Custom Actions
Best Practices
• Focus on the mobile user
• Display just a few fields
• Provide pre-defined values whenever possible
• Keep actions in Saleforce1 or have clear return path
• Fast and Simple: Try to make a one-step action
• Leverage the existing Cancel and Submit buttons

13. Publisher JS Demo

14. Canvas
Publisher JS
Deep Linking

15. What is Deep Linking?
Linking Deep Linking
exampleApp://
http://exampleappdomain.com/
exampleApp://record1

16. When should you deep link?
• As a last resort
• Best user experience is to stay within the Salesforce1 app
• Exceptions make sense for functions that require native device support
• Bar code scanner
• Bluetooth connectivity (e.g. read data from a sensor)
• OCR a photographed document
• Credit card reader

17. Deep Linking Demo

18. Canvas Publisher JS Deep linking
Fast path to mobilizing a off-platform
app
Include via mobile card, Chatter,
or navigation menu
Use new navigation methods in
Winter ’15
Enable custom actions globally
or record specific
Fully customizable functionality
and user experience
Use standard Cancel and
Submit buttons
When you absolutely, positively
have to access native device
features
Wrap-up

19. Check out the new Partner Community
https://partners.salesforce.com/

20. Connect with Partners in the Partner Zone
The Westin Hotel, Market Street
2nd Floor – Metropolitan Ballroom
INNOVATE with the leading technology
• Demos of new Salesforce technology
CONNECT with members of the partner community
• Partner Community Theater
• Networking areas
• Welcome reception and daily lunch service
GROW your business with resources
• 70+ partner-specific sessions
• ‘Ask the Experts’ consultation stations

21. AppBash 2014 on Wednesday Night!

22. Q&A
William Yeh
@wwilliam89
Cliff Armstrong
@cliff_sf
http://p.force.com/salesforce1 https://developer.salesforce.com/mobile