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GrowthHackingisn’tsomethingyoucanlearnonatwoweekcourse.It’samindset.Anattitude.
It’sanobsessivewaytosolveproblems,andanevenmoreobsessivewaytoexecutethose
solutions.Greatgrowthhackersdon’tknoweverything,theychallengeeverything-andasa
resultwillfindsolutionsthatturnstart-upsintoscale-ups.
MynameisKirstySharman,andI’vecompiledthisinfographictoshedlightontheGrowth
HackingprocessesIfollowandbelievein.(Followmeon @KirstyCarrot)
GROW TH HACKING
< />
<HTML>
BUILDINGA
GROWTHHACKING
DREAM TEAM
[FullStackGrowthHacker]
[TeamLeader]
[Designer/Developer]
[PaidMedia,SEO,
AmplificationSpecialist]
[Data,Analyticsand
OpOptimizationSpecialist]
[CustomerChampion]
[Client]
AnIdeal
GrowthHacking
teamcanlookslike
Thecustomerchampion
needstounderstandnotjust
thebrand,butalsothe
businessobjectives.
3
Growthprojectsareeasier
managedwhenbrokendown
intothreeparts
TheGrowthHackIdeaProcess
Research-lookforwhatyourhookcouldbe.
Conversations-talktopeople,stresstestyourresearch,
usefeedbacktobuildonanidea.
Associateyourideastounrelatedindustries-to
stresstestyourgrowthhack.
Developanexecutionplan-settargetstoreachevery
48hoursuntilyourideacomestolife.
Generateaseparateplantoamplifyyouridea-it’s
importanttoseparateideaexecution,andamplification.
Askyourself.HowcanIgetmaximumreturnoneverylead?
Createclientdemand
Leadwarmer
Convertclient
Repeatconversions
Usecustomerdata
asproductfeedback
Basiccustomerfunnel
touseasastartingtemplate
GoLive A/BTest
Weekly
Sprints
Daily
Meeting
GrowthHackingProcessStart
Begingtracking AnalyticsReports
Measuregrowthweekly-over
aminimumperiodof90days
Breakprojectsdowninto
twoweeksprints
GrowthHackingTeam Sprints
GrowthHackingAgencieswin
CUSTOMERS
DigitalAgencieswin
AWARDS
SUSTAINABLEGROWTH
ISACOMPOUNDEFFECT.
A/BtestingshouldbesecondnaturetoyourGrowth
Hackingteam.ToolslikeOptimizelyare
agreatplacetostart.
45%
28%
CAMPAIGNONE CAMPAIGNTWO
WorkingwithaGrowthAgencywillgiveyouaccesstomanyoftheseproducts,onanadhocbasis.Thinkof
growthhackersasanextensiontoyourteam.Notonlycantheyhelpyourbusinessgrowexponentially,but
theyarethebestfeedbackloopyou’llndtohelpyouimproveyourcompanyorproduct.
Conversation
&Insight
Intercom
Customer.io
Segment
Analyticsand
Keywords
SEMRush
GoogleAnalytics
MixPanel
Content
Amplication
Outbrain
Webuential
QUUUPromote
Developer
Tools
SublimeText
GitHub
Wordpress
Content
Creation
Photoshop
Unsplash.com
Animoto
PaidMedia
andSocial
Facebook
PowerEditor
AdwordsEditor
Hootsuite
Campaign
Management
Trello
Slack
Salesforce
Whenuserswerefillingin
theforms,theywereshown
anoptionthroughwhich
theycouldhaveposted
theirlistingonCraigslistas
well.SinceCraigslistisa
popularwebsitethiscross
pospostingwouldnotonlyget
moreandmorepeopleto
viewthead,butwouldalso
generateabacklinkto
AirBNBincreasingtheir
searchenginerankings.
Inthelate1990’s,Hotmail
employedthishack.The
emailsbeingsentbyHot-
mailfromanyusercon-
tainedalineattheend
whichread,PS–Iloveyou,
andcontainedalinkback
tothehomepage.The
peoplereceivingtheemail,
oratleastapercentageof
them,clickedthelinkand
signedupforanemail
accountonHotmail.
Facebookcreatedbadgesor
prolewidgetsandmade
themembeddablesothatthe
userscouldtakethemand
postthemontheirwebsites
andblogs.Ofcoursethisgave
Facebookmorevisibilityand
betbettersearchrankings.These
widgetsservedbillionsof
impressionspermonth,
whichledtohundredsof
millionsofclicksandconse-
quentlymillionsofsignups
Referralsincreasedthesign
upsonDropboxby60%!
Theymadeiteasyfortheir
currentcustomerstoshare
referrallinksandsecondly
theyofferedthemanincen-
tive.Theyintroduceda
featufeaturewhereifacurrent
customerreferredsome-
bodytothem,theyboth
willgetanextra500MBof
diskspace,assoonasthe
otherpersonsignsup.
https://moz.com/beginners-guide-to-content-marketing/marketing-funnel
https://apiumtech.com/wp-content/uploads/2015/12/Agile-process_v2.1.png
https://res.cloudinary.com/dy8i0qezub/image/upload/glossary/ab-testing/ab-testing.png
http://andrewchen.co/how-to-be-a-growth-hacker-an-airbnbcraigslist-case-study/
Sources
</END>
Thisinfographicwasputtogetherby
KirstySharman|https://rainmakers.io/kirsty-sharman/
LeadGrowthHacker@Rainmakers
https://rainmakers.io

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Growth Hacking