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10 Ways To Identify Launch Disaster (Pca)

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There are 10 easily identifiable signs to watch for that can help forecast if a product launch may be in trouble. Signs you can address and fix before the launch becomes a disaster. Your company may be spending millions on the next product. Spend 45 minutes with me to find ways to prevent a train wreck!

Published in: Business, Technology
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10 Ways To Identify Launch Disaster (Pca)

  1. 1. 10 ways to identify an impending product launch disaster<br />David Daniels - @launchclinic<br />Pragmatic Marketing<br />
  2. 2. 1<br />Nogoals<br />
  3. 3. 2<br /><br /><br /><br />Your <br />strategyis achecklist<br />
  4. 4. 3<br />Unrealistic<br />expectations<br />
  5. 5. Sales enablement trainingbased on Features<br />4<br />Feature<br />Feature<br />Feature<br />Feature<br />Feature<br />Feature<br />Feature<br />Feature<br />Feature<br />Feature<br />Feature<br />Feature<br />Feature<br />Feature<br />Feature<br />Feature<br />Feature<br />Feature<br />Feature<br />Feature<br />Feature<br />Feature<br />Feature<br />
  6. 6. Create collateral no one reads<br />5<br />Zzzzzzzzzzzz…<br />
  7. 7. 6<br />No launch owner<br />
  8. 8. Your strategy<br />is a <br />hunch<br />7<br />
  9. 9. You copy your competitor<br />You copy your competitor<br />8<br />Cut and Paste<br />
  10. 10. You forget about your customers<br />9<br />
  11. 11. Your launch team isn’t a team<br />10<br />
  12. 12. Get the new eBook atwww.pragmaticmarketing.com/launch<br />
  13. 13. Thank You PCA Sponsors!<br />

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