Workshop Twitter


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  • Workshop Twitter

    1. 1. Workforce and Field Enablement Helping teams connect with Twitter June 2009
    2. 2. Twitter for beginners <ul><li>Open an account </li></ul>
    3. 3. But wait! Why should I use Twitter? <ul><li>Breaking news </li></ul><ul><li>What’s hot </li></ul><ul><li>Give or get help </li></ul><ul><li>Keep connected </li></ul><ul><li>Build relationships </li></ul><ul><li>Promote yourself </li></ul><ul><li>Promote your brand </li></ul><ul><li>Promote people you like </li></ul>
    4. 4. It’s called social for a reason photo by phil_h
    5. 5. Your settings <ul><li>Customise your Twitter page </li></ul><ul><li>Dress your page as you would dress yourself </li></ul><ul><li>Add a photo </li></ul><ul><li>Update your one line bio with meaningful content </li></ul><ul><li>Change your background image </li></ul><ul><li>Be YOU </li></ul>
    6. 6. Get an application <ul><li>Using an application like Tweetdeck will make it easier for you to see what is happening in your network and through your searches </li></ul><ul><li>Find more on downloads page </li></ul>iPhone
    7. 7. Following tweeps <ul><li>Start with your friends , people you really know </li></ul><ul><li>Take a look through your friends, friends – follow people with interesting profiles </li></ul><ul><li>You can always unfollow and block people later </li></ul><ul><li>Find People on Twitter </li></ul>
    8. 8. Following people - tools <ul><li>Wefollow – index yourself and find others </li></ul><ul><li>Mr.Tweet - recommendations </li></ul><ul><li>Twollow – Auto follow on keywords </li></ul><ul><li>ExecTweet – Find and follow top execs </li></ul>
    9. 9. When following <ul><li>Trust your instincts </li></ul><ul><li>Are they in the same business? </li></ul><ul><li>Do they have similar interests? </li></ul><ul><li>Is it a real person – not a machine? </li></ul><ul><li>You don’t have to follow everyone </li></ul>photo marloes
    10. 10. @replies (@) and direct messages (D) <ul><li>If you start a tweet and put @ in front of someone user name eg. “@ragtag” or “@ibmevents” Twitter will let them know someone has sent a message - public </li></ul><ul><li>If you want to send a private message you type “D ragtag” (notice a space between the “D” and ragtag </li></ul><ul><li>Without @replies you would never know that someone was talking to you </li></ul>
    11. 11. Retweets (RT) <ul><li>If you see a tweet that you like you can forward it on to all your followers by retweeting </li></ul><ul><li>For example </li></ul><ul><li>When your friends RT someone you may want to follow the person that made the original comment </li></ul><ul><li>Without RT you would never know people were talking about you </li></ul>photo place_light
    12. 12. How to tweet <ul><li>Share, follow, reply, repeat </li></ul><ul><li>Lots of theories and “rules” that people have come up with </li></ul><ul><li>50/50 – Personal / Business </li></ul><ul><li>30/30/30/10 – 30% You, 30% business, 30% others, 10% fun </li></ul><ul><li>Talk the way you talk to people in real life.. It’s no different </li></ul><ul><li>It’s social – be social, don’t be a bore </li></ul><ul><li>It’s a party anyone can come to </li></ul><ul><li>Before you talk, it’s good to listen </li></ul>
    13. 13. Successes <ul><li>Closer internal bonds </li></ul><ul><li>Talked to clients </li></ul><ul><li>Developed solutions </li></ul><ul><li>Built partnerships </li></ul><ul><li>Lotusphere </li></ul><ul><li>Information On Demand </li></ul><ul><li>Business Leadership Forum </li></ul><ul><li>Forum on Global Leadership </li></ul>Photo zara
    14. 14. Which browser do you use? Download
    15. 15. For more advice, resources, education, success stories and to find out who your nearest social media ambassador is…. …visit BlueIQ