Here is what St. Thomas marketing students came up with in order to help feed the hungry! Inspired by FINNEGANS Community Fund and the local fashion scene.

1. A revolutionary charity fashion show to help feed the hungry in our community.
4.27.13 @FACES Mears Park 6pm Cash bar & Silent Auction
7pm fashion show
Join the REVOLT!
FACES Mears Park Presents:

2. NOTE: Student Ad Agency composed of students from the University of St. Thomas, but are acting
outside of the university as independent agents. MindB4market is NOT representing the University
of St. Thomas or the FINNEGANS Community Fund and FINNEGANS. REVOLT charity fashion show is
not representing the University of St. Thomas or the FINNEGANS Community Fund and FINNEGANS.
mindB4market is a modern ad agency comprised of marketing students at St. Thomas with the belief
that a great idea can change the world.
mindB4market is a dynamic agency committed to the success of our clients with the notion: in order to
increase market share, a brand must increase mind share first.
Our secret sauce is our expertise in creative ideation and implementation across an ever-evolving array
of brand touch points.
About Us:

3. Why Are We Doing This?
• While this project is for our grade, we believe in
Finnegan's mission and that anyone can make a difference
in the world. We feel we can make a difference with this
fashion show.
• We can execute a fashion show by promoting local
businesses that donate their resources, while offering a
unique opportunity to position their local brand to
consumers.
• Everyone wins! Together, we can promote local businesses
while trying to feed the hungry.
• FINNEGANS’ Ad Budget: $0

4. REVOLT Concept:
• The objective is to raise awareness of FINNEGANS Community Fund and its
mission to help alleviate hunger in the local community by promoting local
businesses that are supporting local charity.
• Our big idea is to create a fashion show fundraiser that will appeal to the
target market and execute a silent auction that all the proceeds go directly
to the FINNEGANS Community Fund.
• Thanks to Granite Unlimited Inc., this show will introduce a $30,000 custom
made granite runway!
• The fashion show is supported by local businesses and individuals that have
donated their time and talent.

5. Paige Vigil, REVOLT emcee
Local reality TV star that appeared on ABC’s “The Bachelor”
• Will appeal to target demographic, women 21-49.
• A former model and her values match promoting local businesses and charity.
• Donating her time and talent to create awareness for FINNEGANS Community Fund.
• Has social influence and will generate PR and a large audience to the event (over 4,700 followers).
• Will be actively Tweeting and promoting the event in the 2 week call-to-action campaign.
• @paigevigil.

6. REVOLT Website:
http://www.revolt4hunger.com/

7. Estetica Uber VIP
$40 per person that includes:
• round-trip (up to $30 each way) courtesy of Uber.
• exclusive table seating and runway seating.
• 2 Faces Mears Park Drink Ticket.
• Hurry and get your VIP tickets!

8. REVOLT General Admission
• REVOLT General Admission ticket are FREE. Suggested donation is $10 for the production
of the fashion show.
• Cash bar at 6pm.
• Complimentary hors d'oeuvres, courtesy of FACES Mears Park ($1,000 value).

9. REVOLT & Snap Yourself
• REVOLT guests will be able to take high quality pictures with our sponsor board
complimentary, courtesy of Snap Yourself
.
Guest will be sharing sponsor's logos on their social media sites.
• Creates optimal guest experience.

10. REVOLT Marquee After Party
• REVOLT guests will be give priority at the Marquee door.
• REVOLT VIPs will have an opportunity get drink specials.
• Marquee is promoting REVOLT on its social media platforms!

11. REVOLT Sponsors:
• Venue: FACES Mears Park
http://facesmearspark.com/
• Granite Unlimited Inc.
http://graniteunlimitedinc.com/
• Estetica Salon & Spa
http://www.esteticastpaul.com/
• Il Vostro Boutique
http://www.ilvostroboutique.com/
• Uber
https://www.uber.com/#
• Snap Yourself
http://www.snapyourself.com/

12. REVOLT Sponsors:
• Primp cheap-chick boutuiq (St. Paul)
http://primpyourself.com/
• UTKU Fashion
http://utkufashion.com/

13. We Need Your Help!!!
• Help us get the word out by using social media and word-of-mouth
promotion to women 21-54 who love fashion, beer and giving back
to the community to come to this event!
• We need local businesses to sponsor the event by donating their
products/services so they can be auctioned off to guests with the
proceeds going directly to FINNEGANS Community Fund to feed the
hungry.
• Email Reggie at raggi009@gmail for more information and become
a sponsor.