The document discusses the target audience for a film about a mother struggling with drug addiction whose child is bullied as a result. Based on research conducted through questionnaires, the intended audience is teens and young adults aged 13-22 from less affluent backgrounds interested in themes of addiction, bullying, loneliness and dissatisfaction. The film would be distributed through the online streaming platform MUBI, which is well-suited for low-budget, socially-conscious films and allows viewers to discuss and recommend films to each other.

1. Who would be the audience
for your media product?

2. The context of my film.
The context behind my film is an adult who
has a child and is dependent to drugs. Her
child is bullied, isolated and rejected by
other peers due to her addiction.

3. My hypothesis
My hypothesis was that teens/young adults
would watch my media product because I
believed that most social realism films are
consumed by younger people. I believe that
teens and young adults would be the
audience to my film.

4. My predictions
I predict that the audience would be aged
from 13 to 22 who are from a less economic
background will be interested in the themes
dependence/addiction and bullying as well
as the issues loneliness and dissatisfaction.

5. How I conducted research
I conducted primary research which was a
questionnaire containing quantitative and
qualitative questions, I then put the answers
to each question into individual graphs
enabling me to analyse them.

6. What I done after gathering the
research
I then interpreted the results of this
information to be able to form a plan of
action allowing me to start planning the
media product with the information I
gathered to best suit the audience.

7. My audience would be..
• Online film streamer using sites such as
Mubi.
• Teens and young adults roughly from
around the ages of 13-22.
• People interested in watching real life
events and situations.

9. What MUBI is
Mubi is a online film streaming website created for
social realism films or films with low budgets
that are easily critised on other film streaming
websites such as Netflix. Similar media products to
mine have been exhibited in places such as MUBI.
This shows that people wishing to watch social
realism films watch them on MUBI.

10. MUBI viewers are able to…
Mubi viewers are able to comment with their
opinions and views about each film. The
social realism viewers can also discuss and
recommend other films to each other before
the viewer watches the films the comments
from other viewers are shown.

11. How to watch films on MUBI.
• A subscription fee is required once the
viewer has had a free 30 day trial.To
watch films on MUBI after the 30 days you
need to become a member and subscribe
for £2.99 a month.