12. Purpose of analysis
The purpose of this survey is to analyze the views and opinions of the audience that have
seen The Descent and compare them in a set of graphs and charts to make the data easily
comparable. I did this to see how many people actually like the movie and why, to see what
the majority of people think about the movie. This is important because by doing these
surveys and understanding how people feel about the movie you will know the demographic
audience of the film so therefore you will understand what to do in order for the demographic
to enjoy movies such as The Descent by either getting rid of an element that they don’t like or
adding something new to the genre to pique the interest of the audience in similar movies
The demographic audience of the descent based on the surveys are fans of comedy and
horror movies that equally liked and disliked the element of suspense and horror in the film,
however the majority of the demographic didn’t enjoy the movie because they weren't scared
whilst watching The Descent. When asked what they liked the most 30% said they didn’t like
any part of the movie further more when asked what they liked the least 22% said everything,
more specifically what the majority of the demographic liked least was the narrative and as a
result only 50% of the demographic would recommend the movie to a friend.
What I have found out from the survey I did was that the demographic audience of ‘the
descent’ are mostly male and 60% watch movies every week however 70% said that they
hardly ever go to the cinemas, which shows that the majority cant afford to go to the cinemas
every month or they prefer to watch movies for free on DVD or online. From the results I have
found out that only 40% enjoyed the movie and furthermore only 30% were scared by it, one
of the main reasons for this is because they didn't’t like the narrative of the film so it took
away from the story and horror element of the film.
Personally I didn't like The Descent much, the only part I really liked was the action and gore
however I still found quite lacking and it got boring quickly so in my opinion The Descent
wasn’t scary at all.
13. Audience Profile
Name: Bradley Harvey
Gender: Male
Age: 16
Occupation: student at heath park high school, father is a mechanic, mother is a house-
wife so he has a good life because he has enough disposable funds to afford luxuries
Lifestyle: relaxed and easy going, likes to go walking, and watch TV. He enjoys just relaxing
at home most of the time to watch his favorite TV shows using the shows as a medium to
the places they desire to go.
Favorite Music: His favorite type of music is dance music, however he enjoys listening to a
variety of genres ranging from dub step- classical piano music
Favorite film franchise: Shrek
Hobbies: Doesn’t have many hobbies besides Anime/ manga, rock climbing and hiking
however he hardly ever goes hiking because he spends most of his time at home watching
anime and reading manga
Spending power: low to medium spending power, able to afford everyday luxuries such as
clothes, chocolates and sweets, unlimited internet with a lot of bandwidth with 2 PC’s and
a laptop.
His fathers pay is £25000 (including tax) annually which is spent on a family of four so he
earns £2000 monthly, after bills his families disposable income is £1000- £1500 so he is
able to afford an abundance of cheap luxuries and gets them extremely often every week
as well as merchandise from his favorite Anime.
