2. Our Team
Answer the question, “Why are we the ones to solve the problem we identified?”
Edouard Swiac
Software Engineering + Product
Eric Fung
Sales + Operations + Biz Dev
Software Engineering @
Twitter, Hotwire, 2600Hz
Sales / Biz Dev @ RethinkDB,
Oracle, EMC, ERPLY
3. The Problem
Intellectual property and data publicly accessible
on the internet are vulnerable to automated web
traffic*.
Automated traffic hurts all industries. Besides
hogging hardware and draining bandwidth,
these non-human visitors will:
○ scrape content
○ spam forms
○ takeover accounts
○ alter analytics
○ skew ad campaign measurements
*https://www.theatlantic.com/technology/archive/2017/01/bots-bots-bots/515043/
4. The Solution
- A powerful, real-time HTTP traffic
classifier, driven by statistical
analysis and browsing behavior, to
identify and stop automated
traffic.
- JSON over HTTPS REST API
- A web dashboard reporting on
traffic quality with activity graphs
and summary of offending web
requests.
6. How it Works
Step 1
Customers call our free
passive API with web
visitor metadata: HTTP
headers, IP, URL...
Step 2
Our classifier identifies
known abuse vectors
and patterns of
automation. Offending
traffic is reported in web
Dashboard.
Step 3
Customers can upgrade
to our paid, active API,
to block automation and
abuse
7. Competition & Advantages
Competition
- Tailored to only large enterprises
- Requires appliance or engineers to implement deep
integration
- Dubious promises and no details of how and why
solution works (black box)
- No price transparency
Our advantages:
- Freemium / monthly SaaS
- Free traffic analysis
- Simple JSON over HTTPS REST API
- Measurable value (details on blocked traffic)
- Open-sourcing of core classifier to become the
reference in low-quality traffic detection
8. Business Model
We are a Freemium SaaS startup offering two
different plans:
“Spyglass” (Free):
- Attract customers with free insight into traffic
quality
- Max 10k API calls monthly
- Monitoring only and cannot stop inbound
traffic.
“Bulwark” (Paid):
- Starts at $50 monthly, per 500k API Calls
- Active traffic protection
9. Progress and Next Steps
Progress: Prototype developed and in
testing.
Next Steps: Raising 250k to work on:
- Product market fit
- Customer acquisition
- Marketing efforts
- Plan to raise further round after
8-10 months.
