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Image: Flickr Creative Commons/Krists Luhaers
Ticketmaster, the leader in ticket
sales and distribution, uses APIs
to simp...
The partner challenge
To deliver on a promise to delight global fans
in a distributed world, Ticketmaster needed a
way to ...
How built an ecosystem with APIs
3
of all ticket sales in 2016 came via partners,
including Costco, Facebook, Groupon, and...
How secures its APIs
4
Ticketmaster uses Apigee Sense, an intelligent API
security solution, to help it protect its APIs f...
Proprietary + Confidential
apigee.com/about/resources
©2017 Apigee Corp. All Rights Reserved.
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Ticketmaster at a glance

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Ticketmaster, the leader in ticket sales and distribution, uses APIs to simplify event discovery and partnerships.
APIs and API management are key to the company realizing its mission to “bring moments of joy to fans everywhere.”

Published in: Technology
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Ticketmaster at a glance

  1. 1. Image: Flickr Creative Commons/Krists Luhaers Ticketmaster, the leader in ticket sales and distribution, uses APIs to simplify event discovery and partnerships. APIs and API management are key to the company realizing its mission to “bring moments of joy to fans everywhere.” ©2017 Apigee Corp. All Rights Reserved.
  2. 2. The partner challenge To deliver on a promise to delight global fans in a distributed world, Ticketmaster needed a way to easily open up its APIs so that partners and developers could build experiences for fans everywhere. The security challenge To protect its system and to protect legitimate fans, Ticketmaster needed a way to stop bots from circumventing limits it placed on ticket purchases. Image: Ticketmaster ©2017 Apigee Corp. All Rights Reserved.
  3. 3. How built an ecosystem with APIs 3 of all ticket sales in 2016 came via partners, including Costco, Facebook, Groupon, and Bandisintown, who built on Ticketmaster APIs. 10% “We consolidated all of our different platforms into one, partnered with Apigee to expose those APIs, and started using those APIs across the board. We opened up the platform. We created an ecosystem.” Ismail Elshareef, SVP, fan experience & open platform Image: Nice Agency ©2017 Apigee Corp. All Rights Reserved.
  4. 4. How secures its APIs 4 Ticketmaster uses Apigee Sense, an intelligent API security solution, to help it protect its APIs from bots that attempt to circumvent limits placed on ticket purchases. “The key to making our APIs available is following best practices for API security, such as authentication, authorization, rate limiting, and using Apigee Sense for threat protection. Ismail Elshareef, SVP, fan experience & open platform ” Image: Noun Project/Creaticca Creative Agency ©2017 Apigee Corp. All Rights Reserved.
  5. 5. Proprietary + Confidential apigee.com/about/resources ©2017 Apigee Corp. All Rights Reserved.

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