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axway.com
Eric Horesnyi
@EricHoresnyi
KPIs for APIs
axway.com
Benefits of APIs in the post-COVID era
Accelerate
Digital
Transformation
Delight
Customers
with Self-
Service
Sa...
axway.com 3
Now, let’s do it!
axway.com
3 Impacts of KPIs
Team
success
gauge
Focus
on things that
matter
Dialogue
with
Stakeholders
axway.com
Axway customers, thanks !
axway.com
axway.com
axway.com
Revenue
CostRisk
Metrics for Stakeholders
STOCK= (REVENUE-COST)*(1-RISK)
axway.com
Revenue
CostRisk
Categories of KPIs – Classic
axway.com
Consumption
Revenue
Efficiency
Cost
Resilience
Risk
Categories of KPIs – Modern
Revenue Growth
• Growth Rate
• Customer Acquisition
Adoption
• #API Calls
• Data Volume
API Marketplace Choice
• #Provider...
axway.com
“Vision without
Execution is
Hallucination”
Thomas Edison
ROI
• Payback period
• $ cost saved over a period
Velocity
• Time to Market
• Time to Onboard
Cost Avoidance
• Savings fro...
axway.com
“If you can’t
measure it,
you can’t improve it”
Lord Kelvin
Availability Compliance
• FHIR, PCIDSS
• PSD2, Public OpenData
• TMF OpenAPI
Skillset Security
• #D-Dos repelled
• Secure ...
axway.com
Aligning Shareholder & Analytics KPIs
Attribution of
Revenue
Generated
Allocation of Cost
Savings
Cost Accountin...
axway.com
axway.com
Choose KPIs that matter
Strategy
Program
Platform
Products
Ecosystem
axway.com
Domains of an API JourneyFor example, Year 2 : PSD2 compliant
After 1 API product release, eg compliance or clie...
axway.com
Domains of an API JourneyTypical API Journey
Long & hard, as any transformation
Year 1
Year 2
Year 3
Year 4
Year...
axway.com
Consumption
Client Acquisition
• #Accounts opened
via API
Adoption
• #API Calls
• #Users
• #GB Data sent
Choice
...
axway.com
Thank you!
Eric Horesnyi
catalysts@axway.com
@erichoresnyi
22
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KPIs for APIs

With COVID now showing us the importance of self-service and cost-savings, organizations now want to accelerate their digitalization effort. Building a strategy is not enough, successful companies define their success in terms of KPIs as part of a change program, reach product-market fit, and ultimately grow a business-technology platform to service their ecosystem.

Takeaway
We will review the metrics used by 50+ organizations to measure their progress along the API journey.

Eric Horesnyi, GM, APIs & Data Integration at Axway | INTERFACE by APIdays

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KPIs for APIs

  1. 1. axway.com Eric Horesnyi @EricHoresnyi KPIs for APIs
  2. 2. axway.com Benefits of APIs in the post-COVID era Accelerate Digital Transformation Delight Customers with Self- Service Save Cost by eliminating redundancies Lower Risk Exposure to physical transactions
  3. 3. axway.com 3 Now, let’s do it!
  4. 4. axway.com 3 Impacts of KPIs Team success gauge Focus on things that matter Dialogue with Stakeholders
  5. 5. axway.com Axway customers, thanks !
  6. 6. axway.com
  7. 7. axway.com
  8. 8. axway.com Revenue CostRisk Metrics for Stakeholders STOCK= (REVENUE-COST)*(1-RISK)
  9. 9. axway.com Revenue CostRisk Categories of KPIs – Classic
  10. 10. axway.com Consumption Revenue Efficiency Cost Resilience Risk Categories of KPIs – Modern
  11. 11. Revenue Growth • Growth Rate • Customer Acquisition Adoption • #API Calls • Data Volume API Marketplace Choice • #Providers Available • #APIs % Business on APIs Consumption
  12. 12. axway.com “Vision without Execution is Hallucination” Thomas Edison
  13. 13. ROI • Payback period • $ cost saved over a period Velocity • Time to Market • Time to Onboard Cost Avoidance • Savings from de-duplication of integrations • Savings-from de-duplication of APIs UX reactivity • Field Staff Productivity • Time to service Efficiency
  14. 14. axway.com “If you can’t measure it, you can’t improve it” Lord Kelvin
  15. 15. Availability Compliance • FHIR, PCIDSS • PSD2, Public OpenData • TMF OpenAPI Skillset Security • #D-Dos repelled • Secure consumption from mobile & partners Resilience
  16. 16. axway.com Aligning Shareholder & Analytics KPIs Attribution of Revenue Generated Allocation of Cost Savings Cost Accounting Direct Monetization<5% 16
  17. 17. axway.com
  18. 18. axway.com Choose KPIs that matter Strategy Program Platform Products Ecosystem
  19. 19. axway.com Domains of an API JourneyFor example, Year 2 : PSD2 compliant After 1 API product release, eg compliance or client-driven API Ecosystem Strategy Program Platform Products Expert Intermediate Beginner Unknown Adoption VelocityCompliance
  20. 20. axway.com Domains of an API JourneyTypical API Journey Long & hard, as any transformation Year 1 Year 2 Year 3 Year 4 Year 5 Open UX Align Scale Expert Intermediate Beginner Unknown
  21. 21. axway.com Consumption Client Acquisition • #Accounts opened via API Adoption • #API Calls • #Users • #GB Data sent Choice • #APIs • % Partners/Sources covered Velocity • Release Time Efficiency Re-usability • #Integrations shut Cost Avoidance • #APIs saved UX reactivity • %Employee Time saved Resilience Compliance • Regulation passed Availability • % Availability • #DDOS attacks repealed Sustainability • #Skills on Program Security • #Intrusions repelled • #DDOS attacks repelled KPIsforAPIsTakeaway
  22. 22. axway.com Thank you! Eric Horesnyi catalysts@axway.com @erichoresnyi 22

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