A global webinar conducted by InfoAxon along with Liferay to discuss how API Pylon - an open source API Gateway middleware created by InfoAxon, fast tracks digital journeys by standardizing the consumption of external services, integration of internal systems while exposing key functionalities as services to external aggregators. This helps organizations provide a seamless & enhanced user experience for both customers as well as partners. API Pylon has pre-bundled integrations with more than 30+ services including Aadhar, PAN, GSTin, CIBIL, Experian and many more. Coupled with Liferay DXP, it delivers seamless omnichannel journeys in a simplified and engaging manner.

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Liferay & InfoAxon LIVE Webinar • September 5, 2018
Accelerate your Digital Journey
using API Pylon with Liferay
Ndagi Job Goshi, General Manager Africa, Liferay
Snig Bhaumik, Technical Director, InfoAxon Technologies Ltd.

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Ndagi Job Goshi
General Manager Africa
Liferay
Snig Bhaumik
Technical Director
InfoAxon Technologies Ltd.

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Source: “Integrating Data Sources is an Expensive Challenge for the Financial Services Sector” / www.ciosummits.com

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Where do you find yourself in
these stats and what are you
doing to address this?

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Liferay is here to help:
By building a vibrant business, making
technology useful, and investing in
communities, we make it possible for people
to reach their full potential to serve others.

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7. Liferay’s Products
Enterprise Portal
Web Experience
Mobile Experience
Documents
Collaboration
Forms & Workflow
Integration
Development
Platform
Product Catalog
Commerce Experience
Customer Service Portal
Commerce Intelligence
Single Customer View
User Segments
Web & Asset Analytics
Customer Intelligence

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Magic Quadrant for
Digital Experience Platforms 2018
Liferay named a Leader in the 2018
Gartner Magic Quadrant for Digital
Experience Platforms
This graphic was published by Gartner, Inc. as part of a larger research document and
should be evaluated in the context of the entire document. The Gartner document is
available upon request here.
Gartner does not endorse any vendor, product or service depicted in its research
publications, and does not advise technology users to select only those vendors with
the highest ratings or other designation. Gartner research publications consist of the
opinions of Gartner's research organization and should not be construed as
statements of fact. Gartner disclaims all warranties, expressed or implied, with
respect to this research, including any warranties of merchantability or fitness for a
particular purpose.

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The deployment strategy of choice for
Liferay's 1,800+ enterprise customers

10. 1
Accelerate your Digital Journey using
API PYLON with Liferay

11. 2
FOUNDED IN 2001, AWARD WINNING GLOBAL OPEN SOURCE
SOLUTIONS COMPANY
DEEP SKILLED LIFERAY PARTNER FOR MORE THAN A DECADE.
WINNER OF ‘MOST INNOVATIVE PROJECT 2017’ AWARD AT
LIFERAY PARTNER CONFERENCE, INDIA
INTRODUCING INFOAXON
WE DELIVER
- COMPELLING DIGITAL EXPERIENCES THAT ACCELERATE
DIGITAL TRANSFORMATION
- PRE-PACKAGED PLATFORMS TO BETTER ENGAGE
CUSTOMERS, PARTNERS AND EMPLOYEES
- DATA ANALYTICS SOLUTIONS
- CLOUD SOLUTIONS

12. 3
CHALLENGES TO DIGITAL
TRANSFORMATION
Challenges faced by organizations on way to Digital Transformation

13. 4
Businesses are getting disrupted - Digitally
MULTIPLE TOUCHPOINTS
Customer Onboarding is originating from various sources and channels - aggregators, partner
portals, marketplaces AND mobile, website, physical, IoT devices
DIGITAL DISRUPTORS
Producers no longer compete with each other but with digital disruptors (fintech, insuretech etc.)
that embed exceptional services in every aspect of digital experience
QUICK DIGITAL ONBOARDING
Simple and fast digital onboarding is one of the key differentiators to acquire and engage customers.
Offers like 3 minutes loan disbursement require quick validations & onboarding
PAPERLESS JOURNEY
Paperless journey requires integration and quick response from multitude of 3rd party services
such as eKYC, Credit Check, Bureaus etc.
All this require a comprehensive ‘API Enablement’ strategy in place

14. 5
API ENABLEMENT STRATEGY
innovate solutions with partners E.g.
Interest Free EMI, waiver of first 2
EMI, Cashback etc.
CO-CREATE
APIs drive modern digital business. Create Actionable Roadmap to API
Enablement across the organization.
API ENABLEMENT
to external partners helping them re-
purpose and create their own digital
products and services
DISTRIBUTE
for identified high-value
candidates for API enablement.
Leverage APIs for internal
development
PUBLISH
current challenges (operational as well as
business growth related), review current
architecture, prioritize key areas for API
enablement
IDENTIFY
30
CO-CREATE
I D ENTI FY
PUB L I S H
DISTRIBUTE
API
ENABLEMENT
For ‘API Enablement’ strategy….a Platform based approach is required

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API PYLON
An API Gateway for business & technical integrations

16. 7
SCALABLE
Scalable by design – both vertically &
horizontally
SECURED
Fully secured API gates:
256 bit encrypted private-public key
handshaking
API level access authorization
MODULAR ARCHITECTURE
OPEN PROTOCOLS
Technology independent protocols. Can
be plugged into any new or legacy
application: HTTP/s, REST, SOAP,
Database Drivers
NoSQL Database
In built MongoDB. All data transaction
by default dumped in Mongo –
configurable feature
Ready-made data available to be mined
and analyzed
Asynchronous & Non-blocking
Architecture. Built on API Façade
Pattern. Service Oriented Architecture
API PYLON
A Digital API Gateway for business & technical integrations

17. 8
API PYLON - Gateway Layer for Integration

18. 9
2 31 • Validates PAN card details from NSDL
• Extracts (OCRs) details from a PAN card image
• Works for both personal and business PAN
cards
• Retrieves Income Tax return information such
as ITR4, ITR5, ITR6 etc.
PAN
• Fetches detailed information of the company
basis GSTiN no.
• Fetches detailed information of an
organization from Registrar of Companies
• Retrieves partnership, directors information
along with company history
GSTiN, ROC
• Fetches details for an Aadhaar number
• Validates Aadhaar details from UIDAI
• Extracts (OCRs) details from an Aadhaar card
image
• Performs eKyc operation using OTP, Biometric
data of the user.
AADHAAR
Integrations
Few Example Integrations
5 64 • Fetches bank account data for individuals
as well as companies
• More than 70 banks are partnered to
online fetch of account transactions
• Retrieves debit, credit, salary, loan
information from bank accounts
BANKS
• Performs fraud checking, criminal
history checking
• Performs rule based de-duplication for
customers and companies
FRAUD
• Performs both Consumer and Commercial
Bureau checks
• Some of the commonly used bureaus are Cibil,
Crif and Experian
• Extracts and reports credit scoring and other
bureau information
BUREAU CHECK

19. 10
API PYLON & LIFERAY DXP – A POWERFUL
DIGITAL FORCE MULTIPLIER
Coupled with Liferay DXP, API Pylon delivers seamless omnichannel journeys in a simplified and engaging manner.

20. 11
• API Pylon acts as a Gateway and provides the ‘Integration Glue’ to connect various systems with
digital frontends such as Liferay DXP and fast tracks user digital journeys
• Decoupled Architecture: Decouple frontend channels from other systems and interface with
them via APIs. Any business logic required outside of what the core backend systems provides,
should be built in the API integration layer.
• At the center of Digital Transformation is Personalization. Liferay DXP offers personalization
through ‘Audience Targeting’ functionality.
• API Pylon provides contextual information to create rich ‘segments of personas’ and ‘targeting
rules’ to personalize user experience in Liferay DXP.
• API Pylon is flexible enough to accommodate any new flow without affecting existing
flows/connection points. 11
Accelerate Digital Transformation using
API Pylon

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Decouple Liferay from external systems
API Pylon is architected in such a way that the APIs can be exposed to external world as a service also, means the APIs are not only
limited to the internal application domain

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14
CRM
ERP
APIs
Oracle BlueKai
comScore
Experian
API PYLON

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API PYLON IN ACTION
Demo of API PYLON for various Use Cases

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API PYLON DEMO
01 A leading FinTech offering SME lending relies upon API PYLON that supports multiple customer types
through multiple channels, from online to mobile, direct and through an extensive partner network,
delivering increased business agility and reduced development costs.
02
The API Gateway led to easier onboarding of customers from third-party platforms; smoother integration
with third-party providers of KYC/Credit Rating solutions; and expanded digital distribution of financial
services through marketing and distribution partners.
03 A leading General Insurance company exposes services to 3rd party aggregators through API PYLON
framework using a single published interface.

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WHAT’S UNDER THE HOOD
How API Pylon decouples Liferay Digital Experience Platform from rest of the underlying systems

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Technical Framework
High Level View

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19
1.Receives a request from a system (we call it as Client
system)
2.Decides which other system(s) would finally be responsible
for handling the request (we call it as Server system).
3.Applies business rules and process the received data from
server systems, if necessary.
4.Persists the data in MongoDB (this is pulled out by Liferay
using NodeJS into customer profile)
5.Constructs the output data packet as required by the client
system and sends it back
Key Architectural Concepts

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Server responds
Analyzes
Validates Client App access
Returns back in case not authorized
Evaluates Server(s) dependencies and
availability
Checks data availability in storage in case
server not available
Returns back in case both Server and
data not available
Invokes Server API(s)
Validates
Your application initiates
information request
Initiates
Parses responses
Collates all information
Transforms as per Client
requirements
Persists data
Encrypts data
Responds to Client
Parses
Information Flow
How information Flows
Liferay Business
Component
Service Integration
Bridge
(API PYLON)
Your Application
Uses data as per
requirement
Utilizes
Service Integration
(API PYLON)
Server App

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API PYLON
DASHBOARD
High Level View

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Basic Design
&
Architecture

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Basic
Source
Code
Structure

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KEY BUSINESS BENEFITS
How API Pylon helps organizations realize business benefits

34. 25
Key Business Benefits
Some of the key business benefits that have resulted
01 Unified Experience across multiple channels for differentiated customer, partner and employee customer
experience leading to enhanced customer services
02
Leads to easier & faster onboarding of customers from third-party platforms; smoother integration with
third-party providers of KYC, Credits solutions; and expanded digital distribution of financial services
through marketing and distribution partners.
03 API Pylon sits on top of your microservices unlocking the true value of APIs. Gives you Agility, Flexibility &
Speed
Through API Pylon, integration follows a standard and will not be dependent on who is
consuming the APIs. This will increase reusability of the services and middle layer would be
independent from any changes in the front end.
04
02
It enable seamless information exchange within the business, making it feasible to create a Single View of
Customer

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Q&A

36. 27
Contact Details
We look forward to speak with you
Ndagi Job Goshi
General Manager Africa, Liferay
Email: ndagi.goshi@liferay.com
Snig Bhaumik,
Technical Director, InfoAxon
Email: snig.bhaumik@infoaxon.com
To know more on API PYLON please visit https://pylon.infoaxon.com