This document discusses various tools that can be used to check website traffic, including Google Analytics, cPanel, Alexa, SEMRush, Sitehacker, SimilarWeb, SERanking, SerpStat, Ubersuggest, and WebCEO. It explains that knowing website traffic helps set business efforts and that these free and paid tools provide insights like customer behavior, daily/monthly visitors, backlink analysis, keyword ideas, SEO reports, geo-distributed traffic, and more. The conclusion recommends choosing the best tools to measure traffic trends and SEO reports to secure a safe place for one's business in today's competitive market.