The Valley's Largest Stage
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Presentation at the Valley Cultural Coalition Meeting April 9, 2015.
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The Valley's Largest Stage
- 1. The Valley’s Largest Stage Phil Meyer ValleyPBS President & CEO Valley Cultural Coalition April 9, 2015
- 2. “A classic is classic not because it conforms to certain structural rules, or fits certain definitions. It is classic because of a certain eternal and irrepressible freshness.” -- Edith Wharton
- 5. PBS Arts By The Numbers
- 7. PBS Arts By The Numbers • Over 500 hours of arts and cultural content each year. • Total TV Audience = 110+ million people. • Live From Lincoln Center, now in its 40th season (hosted by Audra McDonald). • Great Performances is television’s longest-running arts anthology series, with over 600 episodes.
- 8. PBS Arts By The Numbers • Electronic media may be the only source for older, lower income or minority households to participate in arts events. Each month, PBS reaches 33+ million people online.
- 9. Breaking Out Of The Box • ValleyPBS ByYou • Video is formatted for desktop, mobile (iOS and Android), Apple TV, Roku, etc… • Any content available online is available for free.
- 11. PBS Arts And Education • PBSLearningMedia.org • Video, audio, print, lesson plans, etc… • Searchable by state standards and grade levels. • Productivity tools for teachers. • 47,000+ arts results.
Editor's Notes
- The Age of Innocence (1920) won the 1921 Pulitzer Prize for literature, making Wharton the first woman to win the award.
- Over 500,000 views in a month.
- The outdated perception is that no one watches PBS. We are the fifth-highest-rated network on TV, cable or broadcast. There are several reasons why this data resonates for me. Take a look.
- But you may be asking, “What is ValleyPBS doing locally”? There’s Valley’s Gold, our agricultural series, we are producing a four-part documentary on the role of water in the Valley, and this documentary, which premieres on April 16th.
- Many of you may remember when public television was called “Educational Television.” We haven’t strayed far from our roots, but now it’s online as well. Andrew 4th grade Jazz example. We know that PBS content is the most-used video content in classrooms. But does it have an impact outside the classroom. As they used to say on Reading Rainbow, you don’t have to take my word for it…
- There’s an old adage in show business that says “give the people what they want.” Well, here you go.
- Add a new paint job.