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  • Attraction-attracting talented, creative people Retention-creating an environment that keeps those people happy and productive Expansion-building on your business’s and community’s assets, growing your own
  • The term “creative economy” was coined by Howkins in 2001. When I talk about the “creative economy,” I not only mean the sectors that involve the arts and creativity, from arts organizations to design firms, but I want to make sure that you all know that creativity in all economic sectors is vitally important.
  • So, what do we mean when we talk about the Creative Economy? New research done by UW Extension says it's the intersection of these three things:
  • This is how Americans for the Arts defines the creative industries. These are the kinds of organizations and businesses we want to encourage in Wisconsin.
  • So why does this matter-and matter a lot to the Blanchardville/Hollandale area?
  • From BusinessWeek Magazine, September 6, 2004 by John Branch, San Antonio Express News/North America Syndicate
  • There's nothing wrong with being a Cheesehead, but when people think of Wisconsin, we also want them to think of...
  • Bestconference5152012

    1. 1. The Creative Economy: Great opportunities for SW Wisconsin BEST Conference | May 15, 2012
    2. 2. About Arts Wisconsin• Mission: Wisconsin’s voice for the arts, culture, creativity and innovation• Vision: Everyone, everywhere in Wisconsin should have the opportunity to participate in and benefit from the arts; the arts are essential tools for economic vitality, educational advancement, and civic engagement.• Purpose: Advocacy, service and development, to keep Wisconsin thriving creatively
    3. 3. About Arts Wisconsin• Founded in 1992• 250+ organizational members• 500+ individual members• Support from corporations, foundation, government agencies• Board members and constituents from every corner of the state• Strong partner with Wisconsin Arts Board
    4. 4. Trends in Economic Development• Attraction• Retention• Expansion• Quality of life• Community …it’s all about investing in human talent, community and creativity. People are the main driver of economic development.
    5. 5. A new focus on creativity“Creativity is not new and “One of the majorneither is economics, but what impediments to a moreis new is the nature and extent creative environment is theof the relationship between notion that creativity is not athem, and how they combine serious enough activity forto create extraordinary value grown ups.”and wealth.” John Howkins The Creative Economy: Rance Crain How people make money from ideas, 2001
    6. 6. What is the Creative Economy?• Creative industries• Creative workforce• Creative communities, regions, states, countries• …the intersection of the three is the Creative Economy.
    7. 7. Creative Industries• Performing Arts • Museums and Collections o Music o Museums o Theater o Zoos/Botanical Gardens o Dance o Historical Sites o Opera o Planetariums o Services and Facilities o Performers • Design and Publishing o Architecture• Film, Radio and TV o Design o Motion Pictures o Television o Publishing o Radio o Advertising• Arts Schools & Services • Visual Arts & Photography o Arts Councils o Crafts o School/Instruction o Visual Arts o Agents o Photography o Supplies and Services
    8. 8. 12,953 arts-related businesses in Wisconsin, employing 49,526 people
    9. 9. Economic impact of Wisconsin’s nonprofit arts and cultural industry $418 Million in Annual ExpendituresFull-Time Equivalent Jobs 11,060Resident Household Income $214 millionLocal Government Revenue $18.6 millionState Government Revenue $25.7 million
    10. 10. Economic impact of national nonprofit arts and cultural industry$166.2 Billion Annual Expenditures
    11. 11. Wisconsin’s creative economy…• A community-based industry• All about asset-based community development• Attracts visitors/engages residents/strengthens community ties• Vibrant, healthy, “livable” communities• Integral to business/community development• Local jobs that can’t be outsourced• Leverages public and private revenue
    12. 12. Why should we care?• Great societies are known and remembered for their arts and creativity.• Creativity is the currency of the 21st century economy.• Wisconsin’s historical industries and traditional economic development strategies don’t’ work in the 21st century economy.• Traditional model (20th century), attracting business through tax incentives  creative model (21st century), attracting residents/visitors through quality of place.• People want to live/work/learn/play in vibrant, healthy communities.• Many places are ahead of Wisconsin in creative economy planning, investment and development.
    13. 13. Northern LakesCenter for the Arts, Amery
    14. 14. La Crosse – downtown culturaldevelopment
    15. 15. Peninsula Arts and Humanities Alliance – Door County Arts Map
    16. 16. What does Paducah offer?• Financial Incentives – Loan-to-Value Ratios of up to 100% – Lower than market interest rates – Generous discounts on all closing costs• Business Incentives – Health Insurance – Web sites at no charge – Local and national marketing and advertising support• Cultural Incentives – “An inordinate number of arts and cultural organizations and venues for a town its size.”
    17. 17. Strategies• Diversifying economy and expanding job base• Arts, cultural and heritage tourism  growth• Creative people and industries included in community development planning• Quality of life as development asset• Strong artistic and cultural infrastructure helps attract creative talent• Centerpiece of downtown/community renewal• Focus on small business/entrepreneurship• Creativity as part of civic agenda
    18. 18. Anne Katz Executive Director Arts Wisconsin Box 1054 Madison, WI 53701-1054 (608) 255 8316