1. WebThrift Store Presentation
for

2. How It Works
Seller posts items for sale through
the WTIU page on WebThrift Store
Buyer purchases items
WebThrift Store arranges shipping
WTIU gets the money
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3. • WTIU never touches the goods
• WTIU is not responsible for any part of the transaction
• Monies go directly to charities once sales are final
No StorageNo Storefront No Drop-off
Station Holds No Items

4. Branded Donor Acknowledgement
Letter
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5. Cost Breakdown
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WTIU receives 80% of the proceeds
• WebThriftStore receives the rest to cover fees
and operating costs
WebThriftStore
WTIU
Credit Card Fees
Returns/Storage
Customer Service
Operations
Platform License

6. WTIU WebThrift Store Promotion
• Email campaign
• Facebook & Twitter posts
• Website promotion
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7. PBS Promotion
• WTIU-matched prospects for email campaign
• Draft email campaign/template
• Facebook geo-targeted promotion
• pbs.org geo-targeted promotion
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8. Revenue Projection
• Less than $5k in first 12 months*
– Bi-weekly email mention
– Bi-weekly Facebook mention
– Feature on “Support WTIU” page
• Potential increase with member mailing or TV
Spot
• “Sustainer” –like support
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* Assumes email list size of ~1,000 and website traffic of ~5,000 unique visitors/month

9. Average Seller/Donor Stats
• Posts 7.87 items/year
• Generates $126.49 in revenue for selected
charity
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10. Additional Slides

11. WebThriftStore Value Proposition
DONORS de-clutter
& get a tax write-off
SHOPPERS get
great deals
CHARITIES receive
proceeds from items sold

12. Current Charity Partners
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13. Small Charity Partners
#BrandMasters
Harlem Congregations for Community Improvement
Hispanic Children & Families Fund
Angelwish.org – Helping Kids with Chronic Illnesses
Chocotah Happy Paws Animal Shelter
SCAN-NY: Supportive Children’s Advocacy
Network