Gostin promoting personal brand

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Promoting Your
Personal Brand!By
Ira M. Gostin, MBA
President & CMO
120 West Strategic Communications LLC

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Have a
Strategy!

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What is
a
Brand?

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Who Do You
Think You Are
Mr./Ms. Big
Shot?

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Give it a
SWOT

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Be
Authentic

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“Insist on Yourself:
Never Imitate…Every
Great Man [Woman]
is Unique”
Ralph Waldo Emerson

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Human
to
Human

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“What makes you
unique, makes you
successful”
William Arruda
Personal Branding Guru

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Create a Change
Catalyst

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What to do next…
 Enjoy Reno!
 Set a goal
 Create a personal SWOT
 Craft a personal brand statement
 Ensure that all the tools match
 Facebook
 LinkedIn
 Twitter
 About.me
 Test it on your personal network
 Believe in it and and live it! Face