1. Personal Branding How to market yourself to make things happen October 2010

2. Who Am I? Kevin Jessop 2

3. What Are We Talking About? 3 Personal Branding (You)

4. BTW 4 Feel free to ask questions

5. It’s how the world sees you…mostly employers. Think if yourself as a product – you want to sell: Your quality Your reliability Your ability to get the job done It is important because: Everything you do can impact your future. You control whether this is for the better…or the worse. What Is Personal Branding? 5

6. Defining your personal Brand Understanding the power of branding

7. Comfort Zones You define your personal brand. It will evolve over time. Pro Pro Private and Pro Private Private 7

8. Your Personal Brand 8 Personality Attitude You Manners Actions Knowledge Willingness to learn Presentation Social media Google

10. Avoid negativity and don’t let inexperience get you down.

11. Just know this: you’re personality will not match everyone. Attitude Manners Actions Knowledge Willingness to learn Dress Social media Google

13. Little things make a world of difference.

14. Think: Dr. Smith and Dr. Roper.Manners Actions Knowledge Willingness to learn Dress Social media Google

16. Listening = learning.

17. Learn about people and their companies.

18. Ask questions.

19. Employer’s expect little experience.Attitude Manners Actions Knowledge Willingness to learn Dress Social media Google

21. If in doubt, overdress.Actions Knowledge Willingness to learn Presentation Social media Google

23. Define your own boundaries and stick to them.

24. If you have nothing nice to say, don’t say it!

25. Social media = engagement opportunityAttitude Manners Actions Knowledge Willingness to learn Dress Social media Google

26. Wrapping up The next steps

27. Your personal brand will develop over time… But start defining it now. Be firm, set rules and boundaries… But don’t get carried away! Keep it simple. Keep common sense at the front of your mind. Wrapping Up 15

28. A Case Study Vroom vroom

29. Ask Me Some 17 Questions?